CTV's gap isn't scale, it's the missing optimization loop. Creative locks too early, attribution lags so teams optimize on completion rate not real outcomes, and "optimization" happens after campaigns end, not during them. Starti fixes this with live AI optimization (SmartReach™), outcome attribution (OmniTrack), and performance-based pricing.

Sometimes the most memorable part of an industry event isn't a product demo or a keynote session. At MAU Vegas 2026, it was a space where people could spend a few minutes with rescue puppies and for some of those puppies, it led to a new home.