News and Insights
Latest news and insights
Reporting and analysis on AI creative, CTV delivery, and the numbers behind both.
Creative Intelligence in Advertising Starts With Tagging
Creative intelligence in advertising tags what each ad contains and compares it with campaign results. Inputs, outputs, and data floors by tool.
Read the articleAll posts
49 articles
CTV Ad Measurement: Three Paths From Exposure to Outcome
CTV ad measurement runs three ways in 2026: MMP matching for app installs, household matching for web actions, and holdout tests. What each one proves.
10 Best Self-Serve CTV Advertising Platforms in 2026
Ten self-serve CTV advertising platforms compared on minimums, pricing, inventory, measurement, and creative tools, checked against vendor pages.
Mobile App Video Ads Need a Weekly Production Rhythm
App advertisers now launch new creative every week. Platform guidance, benchmarks, and a component method for producing enough mobile app video ads.
Mobile Game Advertising Is Now a Creative Throughput Problem
Top game advertisers ship thousands of creative variations a quarter. AppsFlyer, Unity, and TikTok data on how studios plan creative for network testing.
Creative Testing Starts Before You Generate the Variants
Creative testing works when each AI ad variant answers a set question. Define it, tag the creative, read results in context, and brief the next round.
AI Video Ad Production: Generation Is the Easy Part
Video ad production with AI, from campaign brief to approved ad: brand context, rights, review, and performance decisions kept intact at every stage.
Video Brief Template: How to Write a Brief That Survives AI Production
Use this video brief template to align goals, claims, assets, placement, review, and measurement before AI video ad production begins.
AI Video Ad Generator or Production Platform: How to Choose
An AI video ad generator makes clips. A production platform gets approved ads to the media plan. How to tell which one your team needs.
Video Brief Examples: Three AI Video Ad Briefs, Filled In
Three completed video brief examples for AI video ads: a subscription app trial, a DTC launch, and a B2B demo campaign, on one twelve-field template.
Who Signs Off AI Generated Ads: An Approval Checklist
AI generated ads need four sign-offs before they run. What legal, brand, product, and media each approve, and at which stage of production.