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Published 2026-02-26

Why Creative Quality Drives Campaign Performance

Key Takeaway: Creative quality has become one of the most decisive drivers of campaign performance. As media buying grows increasingly automated, creative execution is now the primary lever that shapes attention, engagement, and conversion. Teams that treat creative as scalable infrastructure rather than one-time output are better positioned to sustain growth.

Published 2025-12-17

Why 2026 Will Be the Year of Outcome-Based Advertising on CTV

Key Takeaway: In 2026, Connected TV (CTV) is poised to transition from a primarily brand-awareness channel to a measurable performance medium. This shift is driven by improvements in attribution technology, cross-platform measurement, and advertiser demand for verifiable business impact.

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Published 2025-05-01

Roku Surpasses 90 Million Streaming Households

Roku has solidified its dominance in the streaming landscape, announcing a milestone of 90 million active streaming households in early 2025 and retaining its position as the No. 1 TV operating system in the U.S., Canada, and Mexico. Under the leadership of Jay Askinasi, Global Head of Media Revenue Operations, the company is redefining its role in the TV upfront market, shifting from an “incremental” to a “fundamental” partner for advertisers.

Published 2026-04-01

What Nobody in UA Ever Told You About Performance

Creative is not a supporting role in UA. It is part of the system that drives performance.

Published 2026-02-05

AI and the Future of CTV Performance

In performance-driven CTV, creative speed and adaptability matter as much as media optimization. AI closes the gap between performance insight and creative execution by turning creative from a slow, static input into a continuously evolving lever. Teams that use AI to accelerate iteration, learning, and decision-making can keep CTV creative aligned with real-time performance, making speed not a differentiator, but a necessary foundation for sustainable results.

Published 2026-02-11

AI Studio Product Update

Key Takeaway: This update marks a shift from prompt-based generation to system-level editing. AI Studio now operates with continuous multimodal context across timeline, assets, and motion, enabling AI to participate more deeply in creative workflows rather than producing isolated outputs.

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