This Privacy Policy (“Policy”) describes how [Please fill in the legal company name, e.g., AI Dash Technology Inc.] (“We” or “AI Dash”) collects, uses, processes, and shares personal information related to our advertising services. This Policy is designed to comply with applicable US data privacy laws, specifically the California Consumer Privacy Act (CCPA) and its amendment, the California Privacy Rights Act (CPRA). This Policy applies to our client contact information and the US end-consumer data we process as a Service Provider on behalf of our Clients.
2. Categories of Personal Information We Collect
In the preceding 12 months, we have collected or may collect the following categories of personal information: Identifiers (such as names, email addresses, IP addresses, device IDs); Commercial Information (such as purchase records, payment information); Internet or Other Electronic Network Activity Information (such as browsing history, ad interactions); Geolocation Data (such as approximate geolocation); and Inference Data (interests and preferences derived from AI model analysis for audience segmentation).
3. AI Usage Transparency Disclosure
We use Artificial Intelligence to profile end-user data and ad performance data to create predictive models and audience segmentation layers. This profiling is essential for optimizing ad delivery effectiveness, increasing our Clients’ ROAS (Return on Ad Spend), and constitutes an integral part of our Services. The Client Data Assets we use to train our general AI models are strictly anonymized and aggregated to ensure that model training does not directly link to any identifiable individual or single client entity.
4. “Sale” and “Sharing” of Data (CCPA/CPRA Requirements)
4.1 No Sale AI Dash does not “Sell” identifiable individual consumer personal information for monetary compensation in the traditional sense.
4.2 “Sharing” (for Cross-Context Behavioral Advertising): Under the CPRA definition, “Sharing” includes the disclosure of personal information for the purpose of cross-context behavioral advertising. We share end-user data (such as device IDs, ad interaction data) with SSPs, DSPs, and Ad Exchanges to serve targeted advertisements across different websites and applications.
4.3 Right to Opt-Out Mechanism:
California consumers have the right to opt-out of this type of “Sharing.” We provide the following mechanism to fulfill consumer opt-out requests: [“DO NOT SELL OR SHARE MY PERSONAL INFORMATION” link/button].
5. California Consumer Rights (CCPA/CPRA)
Right to Know: The right to request disclosure of the categories and specific pieces of personal information we have collected, used, and disclosed in the preceding 12 months.
Right to Delete: The right to request that we delete personal information we hold about you (subject to statutory exceptions).
Right to Correct: The right to request that we correct inaccurate personal information we hold about you.
Right to Opt-Out of “Sale/Sharing”: The right to direct us not to “Sell” or “Share” your personal information (refer to Section 4.3).
Right to Limit Use of Sensitive Personal Information: The right to request that we limit the use and disclosure of your sensitive personal information to only those purposes permitted by the CPRA.
Right to Non-Discrimination: The right not to be discriminated against for exercising your privacy rights.
How to Submit a Request: You may submit a rights request via https://starti.tv, or by sending an email to contact@starti.tv. We will respond to a verifiable consumer request within the statutory time limit.
6. Data Security and Retention
We have implemented reasonable security measures to protect personal information from unauthorized access, loss, or misuse. We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, including for the purpose of satisfying any legal, accounting, or reporting requirements.
7. Children’s Privacy
Our Services are not directed to children under the age of 16. We do not knowingly collect personal information from children under 16.
8. Contact Us
If you have questions, comments about this Policy, or wish to exercise your privacy rights, please contact our Privacy Officer: AI Dash Privacy Officer Email: contact@starti.tv