SmartReach™
Discover better audiences, starting with the product.
SmartReach™ helps advertisers discover relevant audiences using product intelligence, first-party data, and campaign goals—making it easier to find and activate similar audiences.
Why it matters
Start with the product, not just the audience.
Audience planning becomes more relevant when it starts with the product—not just demographics or interest filters.
Start with the product
Understand the category, use cases, features, and value proposition.
Build a richer profile
Connect intent, behavior, context, traits, and product relevance.
Expand from trusted data
Use first-party data and conversion signals as the foundation.
Align with the goal
Prioritize segments that support the intended campaign outcome.
Reduce manual research
Make it easier to turn product strategy into ready-to-activate audiences.
Product intelligence, trusted signals, and campaign goals form one audience view.
Five dimensions
A more complete audience view.
SmartReach™ organizes product and audience intelligence across five categories and 500+ audience tags.