MAU Vegas 2026 was a memorable milestone for Starti.
While this wasn't our first time attending MAU, it was our first year exhibiting with our own booth and sponsoring one of the event's most popular attractions, the Puppy Park.
Over three days, our team had the opportunity to connect with advertisers, publishers, agencies, measurement partners, and friends across the mobile marketing industry. We spoke with hundreds of attendees about AI Studio, CTV UA, creative automation, attribution, and performance growth.
One of the most rewarding parts of the event was finally meeting many of the people we've only known through emails, calls, and LinkedIn messages. Turning online conversations into real-world connections reminded us why events like MAU remain so valuable.
Beyond the expo floor, Starti also partnered with ContextSDK, Edge226, and Addict Mobile to host an industry breakfast, creating another opportunity for meaningful conversations and knowledge sharing.
At our booth, CEO Tom Yang and CMO Chris Correa spent the week discussing the future of AI, CTV, measurement, and performance marketing with partners from across the industry. These conversations reinforced a theme we heard repeatedly throughout MAU: the future of advertising will be shaped by intelligence, automation, and measurable outcomes.
Of course, no MAU recap would be complete without mentioning Puppy Park.
Throughout the event, attendees stopped by to play with the puppies, take photos, relax between meetings, and share their experiences online. Seeing the excitement and positive reactions from the community made Puppy Park one of the highlights of the week for our team.
For some members of Starti, this wasn't their first MAU. But experiencing the event as a sponsor, exhibitor, and host made it feel entirely different.
Thank you to everyone who visited our booth, joined our breakfast, stopped by Puppy Park, or shared a conversation with us during the week.
We're already looking forward to MAU Vegas 2027.
