Starti TrustLayer
Protect every bid. Validate every impression.
Starti TrustLayer is an automated traffic quality layer that protects advertising spend before bidding and after delivery, then keeps future delivery and billing aligned with identified quality.
Pre-bid screening
Traffic & InventoryEvery bid request
TrustLayer
Qualified TrafficBid & deliver
Suspicious TrafficBlocked before spend
Post-delivery signals
Future delivery Billing protected
Why it matters
Traffic quality matters throughout delivery.
Some quality issues can be detected before an auction. Others only become visible after delivery. TrustLayer works across both stages.
01
Protect spend before bidding
Screen inventory before bidding so suspicious traffic doesn't consume budget.
02
Detect hidden issues
Analyze viewability and abnormal exposure patterns after delivery.
03
Block future delivery
Block future delivery to households with problematic patterns.
04
Protect billing
Exclude earlier impressions when a household is later flagged for quality issues.
05
Cover the full delivery cycle
Protect quality across the campaign instead of relying on one filter.
Filter suspicious traffic before bidding. Respond to quality issues after delivery.