Starti Adaptive Performance Engine
Turn real-time performance into continuous optimization.
The engine continuously evaluates campaign performance and automatically adjusts bids and budgets across creatives and media.
Always on React faster
Live Campaign SignalsCreative · Auction · Media
Adaptive
Engine
AdaptiveEngine
Optimized Bids & BudgetsSpend follows performance
Performance Feedback
Campaign Goal
Why it matters
Campaign performance does not stand still.
Creative response, auction conditions, and media efficiency keep changing throughout a campaign. Continuous optimization helps campaigns keep pace.
01
Always on
Respond as new campaign data becomes available instead of waiting for periodic reviews.
02
Spend follows performance
Shift budget toward combinations showing stronger results.
03
React faster
Respond as creative performance or media efficiency changes.
04
Reduce manual work
Reduce repetitive bid and budget adjustments as campaigns run.
05
Optimize toward the goal
Balance delivery, efficiency, and progress toward the campaign goal.