Campaign or creative
Review individual campaigns or the combined results of a creative used across several campaigns.
Smart Insight · Creative performance analysis
Find what your best ads have in common
Smart Insight connects campaign results to the content of your video ads, helping your team decide what is worth producing again.
Performance
Insights
Find the creative patterns behind performance, validate the evidence, and turn them into actions.
Explore patterns
Choose how to group creatives and which outcome to compare.
Creative evidence stays available for every pattern in the table below.
| Hook type | Creatives | Spend | CTR | Completion | vs benchmark | Confidence | Evidence |
|---|
Generated reports
Comprehensive reports that preserve their filters, evidence, and suggested actions.
Showing 1-3 of 3Go
Performance data
See how each ad performs across your campaigns
Follow one creative across platforms and campaigns, with its spend, engagement, and video completion in the same record. Open the ad alongside its results to see exactly what ran.
Connected accounts
Bring Meta, TikTok, Google Ads, and configured custom networks into the same analysis.
Meta
TikTok
Google Ads
Smart Insight3 accounts
All connected accounts
Custom networks supported
A consistent time window
Compare all or selected accounts over 7, 30, or 90 complete days.
Find the differences that matter to performance
Compare nine creative attributes against CTR, completion, and other outcomes. See whether an opening, visual style, or call to action performs differently across a group of ads.
Check the ads behind each finding
Review supporting creatives, counterexamples, and sample size, then inspect the timestamped scenes. Your team can assess the finding with the actual content in view.
Inside Smart Insight
Keep your team focused on the ads that need attention
Use performance signals to prioritize your review, read the AI interpretation, and share a report that gives colleagues or clients the context behind your recommendations.
Winner, Scaling, Watch, and Fatigue signals help you prioritize which campaigns and creatives to review.
Insights to actions
Turn winning patterns into your next brief
Turn the findings into a brief for your existing creative team, or continue into production in AI Studio.
Identify patterns across creative attributes
Group creative by any tagged attribute and compare the outcome that matters against the rest of the cohort.
Patterns associated with stronger performance surface first.
Evaluate the supporting creative
Review each finding’s scope, supporting creatives, counterexamples, and confidence.
Review the evidence and select the creative direction for the next test.
Give your creative team a clear next step
Share a brief with the supporting evidence, what to change, and what to test. Continue with your team or produce the next version in AI Studio.
Keep what performs. Change what lags. Launch the next creative with a reason.
Next briefSuggested
Lead with the benefit in the first three seconds
- Why
- Benefit-first hooks are associated with +31% CTR across 11 creatives in prospecting.
- Keep
- Benefit-led opening, raw authentic visual style.
- Change
- Replace the bold-claim opening in the two lowest performers.
- Measure
- CTR against the rest of the cohort over 14 complete days.
- Owner
- Creative lead
Scope: Last 30 days · All platformsOpen in AI Studio →
FAQ
Questions before getting started
How Smart Insight fits into campaign analysis and creative production.
Smart Insight connects to Meta, TikTok, Google Ads, and configured custom network accounts. Analyze all connected accounts or select the ones relevant to your review.
Findings appear when there is enough data for a comparison. For CTR, the minimum is 10,000 impressions, with at least three creatives and two campaigns in both the group being analyzed and the comparison group. If those thresholds are not met, that selection shows no findings. We can review account readiness during the demo.
Yes. Share a report by link or export it as a PDF, with the supporting ads and recommended next steps. Your team or clients can review the evidence behind the recommendation.
Yes. Smart Insight is part of AI Studio, so you need AI Studio to use it. You can use Smart Insight to analyze existing ads without using the platform’s other features.
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