After three days at MAU Vegas 2026, one question came up again and again:
The answer usually led us to two topics that dominated many of our conversations throughout the event: CTV User Acquisition and AI-Powered Creatives.
On the acquisition side, we spoke with advertisers from gaming, fintech, utilities, and e-commerce who were curious about the role of Connected TV in performance marketing. Many were familiar with CTV as a branding channel, but wanted to understand whether it could also drive measurable results such as installs, registrations, and subscriptions.
At Starti, we focus on performance-driven CTV campaigns and primarily work on CPI and CPA models. Throughout MAU, we discussed attribution, incrementality, audience targeting, and how advertisers can test CTV as part of a broader user acquisition strategy.
The second major topic was creative production.
Many growth teams shared a similar challenge: they need more creatives, more testing, and faster iteration cycles, but creative resources are often limited. As campaign volume grows, producing enough assets becomes increasingly difficult.
This is exactly why we built AI Studio.
AI Studio is an end-to-end creative platform that helps advertisers create performance-driven ads faster, easier, and smarter. By combining leading AI models including GPT, Claude, Gemini, Seedance, and Kling, AI Studio helps teams move from idea to campaign-ready creative in hours rather than days.
More importantly, creative generation is only the beginning. Once assets are ready, Starti can help launch campaigns, analyze performance, and identify optimization opportunities, creating a continuous feedback loop between creative production and media performance.
One takeaway from MAU was clear: advertisers are looking for efficiency on both sides of growth. They want acquisition channels that deliver measurable results, and they want creative workflows that can scale without dramatically increasing costs.
That's exactly where we see the future of performance marketing, and why Starti continues to invest in both CTV UA and AI-powered creative solutions.
