MAU Vegas 2026 was filled with conversations about AI, user acquisition, attribution, and creative production.
As a company focused on CTV User Acquisition and AI-powered creative solutions, those were exactly the conversations we expected to have. Over three days, our team met with advertisers, agencies, publishers, and technology partners from around the world to discuss growth strategies, campaign performance, and the future of digital advertising.
At the same time, one of the busiest areas at the event had very little to do with technology.
It was the Puppy Park.
This year, Starti was proud to sponsor the Puppy Park at MAU Vegas 2026. The space was home to a group of rescue puppies brought in through a local animal rescue organization. Throughout the event, attendees could step inside, spend time with the puppies, take photos, or simply enjoy a short break between meetings.
The idea behind the sponsorship was straightforward.
MAU is an exciting event, but it is also a busy one. Most attendees spend their days moving between meetings, networking sessions, product demos, and evening events. We wanted to create a space where people could slow down for a few minutes before heading to their next conversation.
What happened next exceeded our expectations.
Throughout the week, the Puppy Park remained one of the most popular areas on the show floor. Attendees stopped by throughout the day, brought colleagues back for second visits, and shared photos and videos across social media. The Puppy Park also appeared in MAU's official event content and recap coverage, and many attendees described it as one of their favorite parts of the conference.
The reason was not difficult to understand.
After hours of discussing growth metrics, attribution models, creative testing, and industry trends, spending a few minutes with a group of energetic puppies was a welcome change of pace.
Very quickly, the Puppy Park became more than a place to take photos. It became a place where conversations started naturally. People from different companies and different parts of the world found themselves sharing stories, introducing colleagues, and connecting over something completely unrelated to work.
For us, however, the most meaningful part came after the event.
These puppies were not there simply for entertainment. They were rescue dogs looking for permanent homes.
By the end of MAU, several of them had found exactly that.
Knowing that some of these puppies left the event with new families made the sponsorship especially rewarding. The Puppy Park brought a lot of smiles to the show floor, but it also helped create visibility for dogs that were waiting to be adopted.
As we look back on MAU Vegas 2026, we will remember the conversations about AI, CTV, and growth. We will remember meeting new partners and reconnecting with old friends.
But we will also remember the Puppy Park.
Not because it was a successful activation, but because it gave people a reason to pause, smile, and spend a few minutes with a group of rescue puppies that deserved a little extra attention.
And for a few of those puppies, it helped them find a place to call home.
