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Audience Targeting Precision Beyond Traditional TV
Traditional TV wastes budgets on broad, untargeted ads. Starti delivers household-level precision, targeting viewers by behavior, intent, and life stage - even distinguishing between family members streaming on the same device.
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AI Audience Segmentation
Dynamic Cohorts: Auto-group viewers like “Weeknight Binge-Watchers” or “Luxury Travel Planners” using 100+ behavioral signals (streaming habits, device usage, time-of-day).
Income & Lifestyle Targeting
Target affluent
households (75K–150K+) or niche segments (eco-conscious families, pet owners).
95% Accuracy:
verified via partnerships with Experian and Acxiom.
Hyper-Relevant Lookalikes
3x Higher Conversions:
We build custom audiences from your CRM data (high-LTV customers, email lists) to find similar households.
Exclusion Filters:
Automatically avoid existing customers for pure growth campaigns.
Real-Time Purchase Intent
Serve ads
creative elements (CTAs, colors, product placements).
AI scales winners
to 80% of budget within 24hrs.
Life Event Marketing
Target new homeowners, expecting parents, or recent grads using predictive models fueled by Moving.com, BabyRegistry.com, and public records.
Budgets That Work Smarter
AI allocates 75%+ of spend to high-intent viewers likely to convert today, cascading leftovers to nurture future buyers.
Cross-Device Retargeting
Retarget CTV viewers on mobile or social. Example: Follow a Roku car ad with a dealership offer on their iPhone.
Dynamic Creative Optimization (DCO)
Show 1:1 personalized ads: Dog food to pet owners, minivans to large families.
Why Advertisers
Choose Us?
Zero wasted impressions. Pay for converted intent, not guesswork.
vs. Traditional TV
Unique life-stage triggers, verified income tiers, and CRM-powered lookalikes. Pay for converted intent, not CPM.
vs. Competitors
Proven Results
68%
higher precision
vs. Traditional TV
47%
lower CPA
via AI budget allocation.
Ready to target smart?
No wasted impressions,
Pay only for results.
Reach your target Audience & KPI now
Our case studies
Our case studies
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