Performance CTV

CTV built to drive outcomes, not impressions.

Reach high-value audiences across premium streaming, optimize campaigns in real time, and connect every ad exposure to the installs, registrations, and revenue your team already tracks.

Trusted by leading brands and growth teams

How Starti works

From first impression to measurable outcome.

Starti brings premium media, AI-powered optimization, and cross-device attribution together in one connected performance platform.

Premium CTV Inventory

Reach the right audiences across premium streaming environments, with inventory selected around your campaign goals and markets.

SmartReach AI Optimization

SmartReach continuously adjusts targeting, delivery, and budget allocation based on real-time performance.

OmniTrack Attribution

Connect CTV exposure to downstream actions, including site visits, installs, registrations, purchases, and revenue.

AI DASH

Full visibility, full control.

Manage campaign goals, delivery, spend, inventory, and attributed outcomes in one real-time view.

Set the outcome that matters, from app installs and registrations to purchases and revenue, and align delivery around it.

See your CPM and campaign costs upfront, with controls designed to keep spending within plan.

Understand where your ads ran, how much was spent by streaming app, and how each placement performed.

Run campaigns directly with your team or let Starti manage strategy, execution, optimization, and reporting.

Campaign setup screen where the optimization goal is selected

Media network

Premium streaming, at global scale.

One connected loop, live in every market.

61Countries with active delivery
134M+Households reached each quarter
93M+Daily ad impressions
Premium media access

Premium streaming reach, across markets.

Access brand-safe streaming, FAST, sports, entertainment, and news inventory through one connected platform.

Global inventory access
Inventory availability varies by market, audience, campaign requirements, and partner agreements.

FAQ

Answers before the demo.

How does Starti measure CTV performance?

OmniTrack connects CTV exposure with what happens next: registrations, installs, and revenue events. The campaign report reads like the rest of the funnel.

What does attribution require?

For app campaigns, an active mobile measurement partner; Starti runs app campaigns for advertisers with an MMP in place. For web campaigns, the Starti pixel records visits and conversions on the site.

Where will the ads run?

Across streaming apps and channels, from live sports to primetime shows, in every market except mainland China. Delivery reports list where the campaign ran.

Do we need finished creative?

AI Studio produces the video, with client approval on the final cut before launch.

Do we need a CTV team or a DSP?

Starti runs the campaign end to end, creative through measurement. The client team sets the growth goal and approves the work.

What budget does CTV need with Starti?

Campaigns are scoped to the goal and market, with creative included in the engagement. The demo provides a media budget range.

Who is Starti built for?

Growth teams in any vertical. Recent campaigns span ecommerce, mobile apps, fintech, consumer brands, sports, and gaming, plus the agencies that run growth for them.

Map the first campaign.

A focused working session turns the growth goal into a first campaign the team can scope and evaluate.

Match streaming inventory to the audience and goal
Scope the media budget around the goal and market
Plan attribution through the MMP or the Starti pixel
Company size

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A 30-minute working session. The team leaves with a scoped first campaign.