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Published 2026-03-05

What Marketers Can Learn from AI Competitor Ads？

Key Takeaway: In the AI era, competitive advantage won’t come from creating more ads — it will come from learning faster. Competitor ads are not examples to copy but datasets to decode. By using AI to transform scattered creative signals into structured intelligence, marketers can build adaptive systems that improve with each campaign, turning creative work into a measurable, repeatable driver of growth.

Published 2026-03-03

What is Starti AI Studio？

The video sample was made in just 35 minutes by a non-creative professional, with about 60% of the assets generated by AI.

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Published 2025-05-01

Roku Surpasses 90 Million Streaming Households

Roku has solidified its dominance in the streaming landscape, announcing a milestone of 90 million active streaming households in early 2025 and retaining its position as the No. 1 TV operating system in the U.S., Canada, and Mexico. Under the leadership of Jay Askinasi, Global Head of Media Revenue Operations, the company is redefining its role in the TV upfront market, shifting from an “incremental” to a “fundamental” partner for advertisers.

Published 2024-08-23

What is CTV?

Key Takeaways for Marketers: Act Now: CTV’s growth is accelerating; early adopters gain a competitive edge. Test & Optimize: Use A/B testing and real-time data to refine creatives and targeting. Partner Smartly: Collaborate with us for results - pay only for results!

Published 2024-07-20

Google’s Vision for CTV: AI-Driven Scale and Engagement

Published 2025-12-17

Why 2026 Will Be the Year of Outcome-Based Advertising on CTV

Key Takeaway: In 2026, Connected TV (CTV) is poised to transition from a primarily brand-awareness channel to a measurable performance medium. This shift is driven by improvements in attribution technology, cross-platform measurement, and advertiser demand for verifiable business impact.

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