Strava faced high user acquisition costs, differentiating its premium offerings from free alternatives, and maintaining engagement among its diverse user base. Attributing ROI across various marketing channels and effectively reaching niche athletic segments was also complex.
Starti.tv implemented a multi-channel strategy for Strava, leveraging its expertise in Connected TV (CTV) DSP and programmatic mobile advertising. The solution focused on targeted CTV campaigns to reach fitness enthusiasts watching sports content and health shows, and precision mobile advertising based on app usage patterns and location data. Unified attribution models provided clear visibility into the user acquisition funnel, allowing for real-time optimization of budget allocation to the most effective channels and creative variations. Compelling brand storytelling through CTV ads highlighted Strava’s unique blend of performance tracking and community support.
What was Strava’s objective in partnering with Starti?
Strava sought to acquire new users efficiently, lower customer acquisition costs (CAC), and boost premium subscriptions while maintaining brand visibility across key fitness seasons and competitive global markets.
What challenges did Strava face before working with Starti?
Strava struggled with high acquisition costs, differentiating premium features from free alternatives, and attributing performance across fragmented marketing channels and audience segments.
How did Starti’s strategy help improve Strava’s performance?
Starti deployed a multi-channel CTV and mobile strategy, targeting fitness enthusiasts through sports streaming content and programmatic ads. Real-time optimizations and unified attribution models improved efficiency and ROI clarity.
What measurable results did Strava achieve through the campaign?
The campaign achieved a 28% increase in new user registrations, 17% lower CAC, and delivered over 41 million impressions with a fraud rate under 1.1%, driving measurable, sustainable growth.
Which Starti technologies supported Strava’s success?
Using SmartReach™ AI, OmniTrack Attribution, and Dynamic Creative Optimization (DCO), Starti optimized spend allocation, audience precision, and creative effectiveness across devices, turning awareness into performance-driven outcomes.
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