Starti designed precision-targeted CTV campaigns to engage “crypto-curious” audiences across fintech documentaries, esports streams, and FAST channels. Country-specific creatives highlighted local incentives in Brazil, Turkey, and the Philippines, turning sports sponsorship awareness into app installs. AI-powered opp?ptimization dynamically shifted budgets toward the best-performing channels, ensuring efficiency. Meanwhile, IAS-certified brand safety and fraud detection kept invalid traffic under 0.8%, enabling OKX to scale growth with confidence.
What was the goal of OKX’s campaign with Starti?
OKX aimed to expand user growth across emerging cryptocurrency markets, convert brand awareness from sports sponsorships into app installs, and lower customer acquisition costs (CAC) while ensuring secure and authentic platform expansion.
What challenges did OKX face before partnering with Starti?
OKX struggled to convert sponsorship-driven awareness into trading activity, tailor messaging for culturally diverse markets, and minimize fraud risks while scaling growth in new regions.
How did Starti’s CTV strategy help OKX achieve results?
Starti deployed precision-targeted CTV campaigns across esports, fintech, and FAST content. AI-driven optimization redirected budgets toward high-performing markets, improving efficiency and maintaining invalid traffic below 0.8%.
What were the measurable impacts of the OKX–Starti collaboration?
The campaign achieved 42% growth above target, a 1.2% install-to-trade conversion rate, and a 15% CAC reduction, proving the effectiveness of Starti’s data-driven CTV performance approach.
What technologies powered the campaign’s success?
Tools like SmartReach™ AI, Dynamic Creative Optimization (DCO), and OmniTrack Attribution enabled real-time targeting, creative adaptation, and transparent ROI tracking, ensuring OKX’s marketing spend delivered measurable business outcomes.
