MEXC Increases Trading Activity and Strengthens Global Brand Visibility with Starti

Objectives & Goals

• Accelerate acquisition of new users in Southeast Asia and Latin America.

• Convert awareness from token listings and airdrop campaigns into active traders.

• Improve Cost per Acquisition (CAC) while ensuring traffic quality and fraud protection.

• Strengthen MEXC’s visibility as a trusted exchange for new crypto adopters.

Challenges

• High Competition: Many exchanges competing for attention in emerging regions.

• Low Conversion: Token listing buzz did not always translate into trading activity.

• Fraud Risks: New-user growth campaigns required strong quality controls.

The Solution

• Starti deployed targeted CTV campaigns across esports, fintech content, and FAST channels to engage crypto-curious audiences.

• Localized Creative Personalization emphasized token variety and attractive trading rewards.

• Regional Targeting focused on LATAM and Southeast Asia with creatives adapted to cultural preferences.

• AI-Powered Optimization ensured budgets shifted to channels with the strongest engagement.

• Fraud Detection maintained invalid traffic below 1%, ensuring trusted growth.

FAQs

What was MEXC’s goal in partnering with Starti?

MEXC sought to expand user acquisition in Southeast Asia and Latin America by converting awareness from token listings into active traders, while improving Cost per Acquisition (CAC) and ensuring traffic quality through fraud prevention.

What challenges did MEXC face in emerging markets?

High competition among exchanges, low conversion from token campaigns, and fraud risks in new-user acquisition made it difficult for MEXC to sustain verified growth across diverse regions.

How did Starti’s CTV and OTT strategy drive results?

Starti launched targeted CTV campaigns across esports, fintech, and FAST channels, using localized creatives, AI-powered optimization, and regional content alignment to engage crypto-curious audiences and boost active trading.

What measurable outcomes came from the campaign?

The partnership delivered a 1.1% onboarding-to-trade conversion rate, a 13% lower CAC, and 38M+ brand impressions, strengthening MEXC’s visibility and credibility among first-time crypto users worldwide.

What key technologies enabled campaign performance?

Featuring SmartReach™ AI, Dynamic Creative Optimization (DCO), and OmniTrack Attribution, Starti ensured real-time targeting, adaptive budget allocation, and transparent performance monitoring for maximum ROI and trusted growth.