Login
Get Started

Melbet achieves 21% higher ROAS with Starti

Melbet is an emerging international betting platform with strong growth across sports and casino verticals.
PRODUCT
Melbet
Industry
Betting / iGaming
CHANNEL
Connected TV (CTV) & Mobile
Key results
21%
Improvement in ROAS
31M+
Impressions delivered across emerging markets
<1.2%
Fraud rate

Objectives & Goals

  • Drive sustainable ROI from marketing campaigns
  • Improve transparency in cross-channel performance
  • Lower acquisition costs while expanding user base

Challenges

Rising media costs and lack of performance visibility made it difficult for Melbet to scale efficiently.

The Solution

To address these challenges, Starti.tv consolidated Melbet’s fragmented campaigns into a unified performance ecosystem. By integrating cross-channel data from CTV, OTT, and programmatic display, the platform provided a single source of truth for installs, registrations, and deposits. Real-time optimization algorithms automatically redirected budgets to the most profitable segments, ensuring every impression delivered maximum impact. Behavioral targeting further refined audience selection, focusing spend on users most likely to convert into active bettors. This holistic approach not only reduced wasted media spend but also elevated overall transparency, giving Melbet full visibility into performance across channels.

Ready to Transform Your CTV Strategy?

Contact Starti to launch your Precision Performance Campaign. Pay only for results, not impressions.