Genting Casino needed to attract high-value players while ensuring premium brand alignment in all media placements.
Starti.tv developed a premium inventory strategy that placed Genting Casino in top-tier CTV and OTT environments. Audience segmentation focused on identifying users with strong deposit potential, while retention signals were monitored to prioritize long-term value over one-time registrations. Transparent reporting gave Genting clear visibility into media investments, enabling the brand to make data-driven decisions quickly. The result was a campaign that combined scale with precision, elevating Genting Casino’s ability to acquire and retain premium players without compromising on brand safety.
What were Genting Casino’s goals in partnering with Starti?
Genting Casino aimed to increase registrations from high-value players, improve retention, and maximize media efficiency while maintaining premium brand consistency across all advertising environments.
What main challenges did Genting encounter before the campaign?
Genting needed to attract qualified, high-value players without compromising its premium image and ensure that all ad placements matched its upscale brand positioning and audience expectations.
How did Starti’s strategy deliver targeted growth?
Starti implemented a premium inventory CTV strategy, pairing Genting’s ads with top-tier OTT content and using audience segmentation to identify users with strong deposit potential, enhancing ROI precision.
What measurable results did Genting Casino achieve?
The campaign produced a 22% increase in high-value player registrations, delivered 24 million impressions, and maintained a fraud rate under 0.9%, reflecting strong efficiency and verified growth.
Which Starti tools supported Genting’s campaign success?
SmartReach™ AI, Dynamic Creative Optimization (DCO), and OmniTrack Attribution powered audience refinement, creative precision, and transparent performance insights for strategic, performance-driven media decisions.
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