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Betwinner achieves 28% more user growth than expected with Starti

Betwinner is a global betting operator with a diverse audience base, offering competitive odds and extensive sports coverage.
PRODUCT
Betwinner
Industry
Betting / iGaming
CHANNEL
Connected TV (CTV) & Mobile
Key results
28%
More user growth than expected
<1.4%
Fraud rate
22%
CAC decreased

Objectives & Goals

  • Accelerate new user acquisition
  • Improve campaign efficiency compared to traditional channels
  • Build long-term brand recognition in key markets

The Solution

Starti.tv activated a growth campaign designed to capture high-intent sports audiences during peak events. Connected TV delivered brand messages in premium live sports environments, driving awareness at scale, while programmatic display retargeted engaged viewers to convert them into registered users. Machine-learning models continuously optimized bidding and pacing to maximize first-time deposits, and transparent reporting gave Betwinner real-time visibility into funnel performance. With fraud detection systems filtering out invalid traffic, Betwinner was able to grow aggressively while maintaining efficiency and brand safety.

FAQs

What is Starti and how does it help brands?

Starti is a Connected TV (CTV) advertising platform that transforms screens into profit-driving channels. It focuses on measurable ROI, optimizing campaigns for app installs, sales, and other actions that directly impact growth, using AI and machine learning for precise audience targeting and accountable results.

How did Betwinner achieve user growth with Starti?

Betwinner used Starti’s CTV and programmatic campaigns to reach high-intent sports audiences during peak events. AI-powered optimization, retargeting, and fraud detection drove 28% more user growth, lowered CAC by 22%, and maintained a fraud rate under 1.4%, proving Starti’s efficiency in performance-driven campaigns.

What channels and targeting methods does Starti use?

Starti leverages Connected TV (CTV) and mobile channels with AI-driven audience targeting and dynamic creative optimization (DCO). Campaigns reach high-intent viewers, delivering relevant messages that convert, while programmatic retargeting ensures maximum engagement and measurable ROI across all screens.

How does Starti ensure campaign efficiency and measurable results?

Efficiency comes from AI-powered bidding and fraud detection, which optimize conversions while filtering invalid traffic. Transparent reporting provides real-time visibility into funnel performance, helping brands reduce costs, grow first-time users, and improve brand awareness with campaigns that are accountable and results-driven.

How can brands get started with Starti?

Brands can launch precision performance campaigns by contacting Starti. With results-based payment and AI-driven optimization, companies can accelerate user acquisition, strengthen brand recognition, and maximize ROI across CTV and mobile channels, paying only for outcomes that directly impact business growth.

Ready to Transform Your CTV Strategy?

Contact Starti to launch your Precision Performance Campaign. Pay only for results, not impressions.