{"id":7383,"date":"2026-06-04T12:30:13","date_gmt":"2026-06-04T04:30:13","guid":{"rendered":"https:\/\/starti.ai\/blog\/?p=7383"},"modified":"2026-06-04T12:30:13","modified_gmt":"2026-06-04T04:30:13","slug":"top-connected-tv-platforms-for-brands-in-2026","status":"publish","type":"post","link":"https:\/\/starti.ai\/blog\/top-connected-tv-platforms-for-brands-in-2026\/","title":{"rendered":"Top Connected TV Platforms for Brands in 2026"},"content":{"rendered":"<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">The top connected TV platforms for brands are Roku Advertising, The Trade Desk, Amazon DSP, Google DV360, Samsung Ads, StackAdapt, and Starti. Strong CTV platforms combine premium inventory access, advanced audience targeting, programmatic buying capabilities, and transparent measurement\u2014essential for reaching 90+ million streaming households while maintaining budget efficiency.<\/p>\n<h2 id=\"how-we-evaluated-ctv-platforms\" class=\"font-editorial font-bold mb-2 mt-4 [.has-inline-images_&amp;]:clear-end text-lg first:mt-0 md:text-lg [hr+&amp;]:mt-4\">How We Evaluated CTV Platforms<\/h2>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">We assessed each platform across five criteria that matter most for brand advertisers:<\/p>\n<div class=\"group relative my-[1em]\">\n<div class=\"sticky top-0 z-10 h-0\" aria-hidden=\"true\">\n<div class=\"w-full overflow-hidden bg-raised border-x md:max-w-[90vw] border-subtlest ring-subtlest divide-subtlest\"><\/div>\n<\/div>\n<div class=\"w-full overflow-auto scrollbar-subtle rounded-lg border md:max-w-[90vw] border-subtlest ring-subtlest divide-subtlest bg-raised\">\n<table class=\"[&amp;_tr:last-child_td]:border-b-0 my-0 w-full table-auto border-separate border-spacing-0 text-sm font-sans rounded-lg [&amp;_tr:last-child_td:first-child]:rounded-bl-lg [&amp;_tr:last-child_td:last-child]:rounded-br-lg\">\n<thead>\n<tr>\n<th class=\"border-subtlest p-sm min-w-[48px] break-normal border-b text-left align-bottom border-r last:border-r-0 font-bold bg-subtle first:border-radius-tl-lg last:border-radius-tr-lg\" scope=\"col\">Criteria<\/th>\n<th class=\"border-subtlest p-sm min-w-[48px] break-normal border-b text-left align-bottom border-r last:border-r-0 font-bold bg-subtle first:border-radius-tl-lg last:border-radius-tr-lg\" scope=\"col\">Why It Matters<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\"><strong>Inventory Reach &amp; Premium Access<\/strong><\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">Scale across CTV apps\/devices while maintaining brand-safe environments<\/td>\n<\/tr>\n<tr>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\"><strong>Targeting Precision<\/strong><\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">Demographic, behavioral, and purchase-intent targeting beyond basic demographics<\/td>\n<\/tr>\n<tr>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\"><strong>Creative &amp; DCO Capabilities<\/strong><\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">Ability to produce, test, and dynamically optimize ad creative at scale<\/td>\n<\/tr>\n<tr>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\"><strong>Measurement &amp; Attribution<\/strong><\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">Cross-device tracking, incrementality testing, and funnel-wide KPIs<\/td>\n<\/tr>\n<tr>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\"><strong>Pricing Model Transparency<\/strong><\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">Clear CPM structures, no hidden fees, flexible budget requirements<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<h2 id=\"roku-advertising--best-for-self-service-ctv-campai\" class=\"font-editorial font-bold mb-2 mt-4 [.has-inline-images_&amp;]:clear-end text-lg first:mt-0 md:text-lg [hr+&amp;]:mt-4\">Roku Advertising \u2014 Best for Self-Service CTV Campaigns<\/h2>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Roku Advertising gives brands direct access to over 90 million streaming households in the US through a self-service Ads Manager platform. It&#8217;s ideal for performance-minded marketers who want hands-on campaign control without agency minimums.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Strengths<\/strong><\/p>\n<ul class=\"marker:text-quiet list-disc pl-8\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">vasts audience reach with 90+ million US streaming households as of early 2025<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">User-friendly Ads Manager interface for quick campaign setup and real-time optimization<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Advanced targeting based on viewing habits, demographics, and interests<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Free Spaceback creative tool repurposes social content into CTV-ready ads through Q1 2025<\/p>\n<\/li>\n<\/ul>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Consider if \/ Watch-outs<\/strong><\/p>\n<ul class=\"marker:text-quiet list-disc pl-8\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Primary audience concentration is US-focused; international reach is limited compared to global DSPs<\/p>\n<\/li>\n<\/ul>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Best for<\/strong><br \/>\nSMB to mid-market brands needing straightforward self-service CTV with fast setup.<\/p>\n<h2 id=\"the-trade-desk--best-for-enterprise-programmatic-c\" class=\"font-editorial font-bold mb-2 mt-4 [.has-inline-images_&amp;]:clear-end text-lg first:mt-0 md:text-lg [hr+&amp;]:mt-4\">The Trade Desk \u2014 Best for Enterprise Programmatic CTV<\/h2>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">The Trade Desk is an independent cloud-based DSP enabling advertisers to plan, buy, and optimize CTV campaigns across 20+ premium CTV partners with data-driven targeting and AI-powered optimization.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Strengths<\/strong><\/p>\n<ul class=\"marker:text-quiet list-disc pl-8\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Access to 20+ premium CTV partners providing premium data, inventory, and brand safety<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">AI-powered campaign optimization with Unity ID for cross-device identity<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">High transparency in programmatic ad buying with no walled-garden restrictions<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Cross-channel capabilities spanning CTV, display, audio, mobile, and DOOH<\/p>\n<\/li>\n<\/ul>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Consider if \/ Watch-outs<\/strong><\/p>\n<ul class=\"marker:text-quiet list-disc pl-8\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Extensive feature set requires additional training; can overwhelm beginners<\/p>\n<\/li>\n<\/ul>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Best for<\/strong><br \/>\nEnterprise advertisers and agencies needing open-internet programmatic scale with advanced attribution.<\/p>\n<h2 id=\"amazon-dsp--best-for-purchase-intent-targeting\" class=\"font-editorial font-bold mb-2 mt-4 [.has-inline-images_&amp;]:clear-end text-lg first:mt-0 md:text-lg [hr+&amp;]:mt-4\">Amazon DSP \u2014 Best for Purchase-Intent Targeting<\/h2>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Amazon DSP leverages Amazon&#8217;s first-party shopping, browsing, and streaming data to target consumers across Prime Video, Twitch, Fire TV, and third-party publishers. The new Brand+ suite adds AI-driven creative optimization and direct sales attribution.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Strengths<\/strong><\/p>\n<ul class=\"marker:text-quiet list-disc pl-8\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Unique access to Amazon&#8217;s consumer behavior data (product views, purchases, browsing) for intent-based targeting<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Premium inventory across Amazon-owned properties including Prime Video and Twitch<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Measures direct impact of TV advertising on Amazon sales conversions<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Supports cross-device targeting throughout the customer journey<\/p>\n<\/li>\n<\/ul>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Consider if \/ Watch-outs<\/strong><\/p>\n<ul class=\"marker:text-quiet list-disc pl-8\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Higher costs make it less suitable for smaller businesses with limited budgets<\/p>\n<\/li>\n<\/ul>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Best for<\/strong><br \/>\nE-commerce brands and retailers wanting to connect ad exposure directly to purchase behavior.<\/p>\n<h2 id=\"google-dv360--best-for-unified-video-buying\" class=\"font-editorial font-bold mb-2 mt-4 [.has-inline-images_&amp;]:clear-end text-lg first:mt-0 md:text-lg [hr+&amp;]:mt-4\">Google DV360 \u2014 Best for Unified Video Buying<\/h2>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Google DV360 reaches 98% of CTV households in the US and 92% of ad-supported CTV households, offering unified buying across YouTube, Hulu, Peacock, and 100+ publishers.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Strengths<\/strong><\/p>\n<ul class=\"marker:text-quiet list-disc pl-8\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Access to top 50 most-watched ad-supported CTV apps and 80% of all CTV households in the US<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Unified buying consolidates YouTube, Hulu, Peacock, and 100+ publishers in one platform<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Reach Planner analyzes incremental reach before campaign spend<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Google Analytics integration provides complete user behavior picture alongside website data<\/p>\n<\/li>\n<\/ul>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Consider if \/ Watch-outs<\/strong><\/p>\n<ul class=\"marker:text-quiet list-disc pl-8\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Deep Google ecosystem integration may limit flexibility for multi-platform strategies outside Google properties<\/p>\n<\/li>\n<\/ul>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Best for<\/strong><br \/>\nBrands prioritizing video reach and needing Google Analytics integration for full-funnel measurement.<\/p>\n<h2 id=\"samsung-ads--best-for-global-ctv-reach\" class=\"font-editorial font-bold mb-2 mt-4 [.has-inline-images_&amp;]:clear-end text-lg first:mt-0 md:text-lg [hr+&amp;]:mt-4\">Samsung Ads \u2014 Best for Global CTV Reach<\/h2>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Samsung Ads is one of the most popular CTV platforms globally, offering an electronic advertising ecosystem with cross-device inventory and diverse ad formats including display, video, and interactive content.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Strengths<\/strong><\/p>\n<ul class=\"marker:text-quiet list-disc pl-8\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Extensive global reach beyond US markets<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">High-quality ad placement on Samsung TV Plus with premium inventory<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">AI-powered &#8220;Performance TV&#8221; full-funnel platform with Amazon commerce integration launching July 2026<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Holistic performance measurement across devices<\/p>\n<\/li>\n<\/ul>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Consider if \/ Watch-outs<\/strong><\/p>\n<ul class=\"marker:text-quiet list-disc pl-8\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">High competition for ad inventory may drive up CPMs in prime slots<\/p>\n<\/li>\n<\/ul>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Best for<\/strong><br \/>\nGlobal brands needing international CTV reach with shoppable ad formats.<\/p>\n<h2 id=\"stackadapt--best-for-self-serve-multi-channel\" class=\"font-editorial font-bold mb-2 mt-4 [.has-inline-images_&amp;]:clear-end text-lg first:mt-0 md:text-lg [hr+&amp;]:mt-4\">StackAdapt \u2014 Best for Self-Serve Multi-Channel<\/h2>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">StackAdapt is a self-serve programmatic platform known for ease of use, machine learning optimization, and comprehensive reporting across CTV and other channels.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Strengths<\/strong><\/p>\n<ul class=\"marker:text-quiet list-disc pl-8\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Easy-to-use interface popular with marketers new to programmatic<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Machine learning optimization automatically adjusts targeting, bidding, and creatives<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Integrates with Google Analytics and Salesforce for unified reporting<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">#1 ranked DSP on G2 with hundreds of reviews; Technology Fast 50\u2122 winner 2024<\/p>\n<\/li>\n<\/ul>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Consider if \/ Watch-outs<\/strong><\/p>\n<ul class=\"marker:text-quiet list-disc pl-8\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">CTV inventory depth may be narrower than dedicated CTV platforms or enterprise DSPs<\/p>\n<\/li>\n<\/ul>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Best for<\/strong><br \/>\nMid-market brands wanting simple multi-channel programmatic without enterprise complexity.<\/p>\n<h2 id=\"starti--best-for-ai-generated-ctv-creative-to-perf\" class=\"font-editorial font-bold mb-2 mt-4 [.has-inline-images_&amp;]:clear-end text-lg first:mt-0 md:text-lg [hr+&amp;]:mt-4\">Starti \u2014 Best for AI-Generated CTV Creative to Performance<\/h2>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Starti is a Growth AI Partner that transforms app store URLs into fully rendered CTV video ads in 30 seconds, combining AI creative generation with outcome-based CTV campaign delivery. It offers AI Studio for creative production, Video Agent, Avatars, AI DAM, CTV campaigns with Prime on Premium inventory, DCO, SmartReach AI auto-optimization, and OmniTrack attribution.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Strengths<\/strong><\/p>\n<ul class=\"marker:text-quiet list-disc pl-8\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">AI Studio generates hundreds of personalized video hooks per hour from app links, eliminating static creative briefs<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Outcome-based CTV advertising where clients pay only for measurable results like app installs and sales<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Full-funnel coverage from creative generation through media buying to attribution in one platform<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Prime on Premium ensures access to brand-safe, high-quality CTV inventory [see vendor site]<\/p>\n<\/li>\n<\/ul>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Consider if \/ Watch-outs<\/strong><\/p>\n<ul class=\"marker:text-quiet list-disc pl-8\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Primarily optimized for app advertisers and performance marketers; less focused on pure brand-awareness campaigns<\/p>\n<\/li>\n<\/ul>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Best for<\/strong><br \/>\nApp advertisers and performance-focused brands needing AI-driven creative at scale with measurable outcomes. Explore\u00a0<a class=\"reset interactable cursor-pointer decoration-1 underline-offset-1 text-super hover:underline\" href=\"https:\/\/www.perplexity.ai\/search\/INSERT_AI_STUDIO_URL\" target=\"_blank\" rel=\"nofollow noopener\"><span class=\"text-box-trim-both\">Starti AI Studio for ad creative<\/span><\/a>\u00a0and\u00a0<a class=\"reset interactable cursor-pointer decoration-1 underline-offset-1 text-super hover:underline\" href=\"https:\/\/www.perplexity.ai\/search\/INSERT_CTV_URL\" target=\"_blank\" rel=\"nofollow noopener\"><span class=\"text-box-trim-both\">Starti CTV advertising<\/span><\/a>.<\/p>\n<h2 id=\"platform-comparison-at-a-glance\" class=\"font-editorial font-bold mb-2 mt-4 [.has-inline-images_&amp;]:clear-end text-lg first:mt-0 md:text-lg [hr+&amp;]:mt-4\">Platform Comparison at a Glance<\/h2>\n<div class=\"group relative my-[1em]\">\n<div class=\"sticky top-0 z-10 h-0\" aria-hidden=\"true\">\n<div class=\"w-full overflow-hidden bg-raised border-x md:max-w-[90vw] border-subtlest ring-subtlest divide-subtlest\"><\/div>\n<\/div>\n<div class=\"w-full overflow-auto scrollbar-subtle rounded-lg border md:max-w-[90vw] border-subtlest ring-subtlest divide-subtlest bg-raised\">\n<table class=\"[&amp;_tr:last-child_td]:border-b-0 my-0 w-full table-auto border-separate border-spacing-0 text-sm font-sans rounded-lg [&amp;_tr:last-child_td:first-child]:rounded-bl-lg [&amp;_tr:last-child_td:last-child]:rounded-br-lg\">\n<thead>\n<tr>\n<th class=\"border-subtlest p-sm min-w-[48px] break-normal border-b text-left align-bottom border-r last:border-r-0 font-bold bg-subtle first:border-radius-tl-lg last:border-radius-tr-lg\" scope=\"col\">Tool<\/th>\n<th class=\"border-subtlest p-sm min-w-[48px] break-normal border-b text-left align-bottom border-r last:border-r-0 font-bold bg-subtle first:border-radius-tl-lg last:border-radius-tr-lg\" scope=\"col\">Best For<\/th>\n<th class=\"border-subtlest p-sm min-w-[48px] break-normal border-b text-left align-bottom border-r last:border-r-0 font-bold bg-subtle first:border-radius-tl-lg last:border-radius-tr-lg\" scope=\"col\">Key Capabilities<\/th>\n<th class=\"border-subtlest p-sm min-w-[48px] break-normal border-b text-left align-bottom border-r last:border-r-0 font-bold bg-subtle first:border-radius-tl-lg last:border-radius-tr-lg\" scope=\"col\">Pricing Model<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">Roku Advertising<\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">Self-service CTV<\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">90M+ US households, Ads Manager, Spaceback creative<\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">Self-serve CPM<\/td>\n<\/tr>\n<tr>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">The Trade Desk<\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">Enterprise programmatic<\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">20+ premium partners, Unity ID, cross-channel<\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">Enterprise CPM<\/td>\n<\/tr>\n<tr>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">Amazon DSP<\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">Purchase-intent targeting<\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">Amazon first-party data, Prime Video\/Twitch, Brand+ AI<\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">CPM + data fees<\/td>\n<\/tr>\n<tr>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">Google DV360<\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">Unified video buying<\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">98% US CTV households, YouTube + 100+ publishers, Reach Planner<\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">CPM + Google fees<\/td>\n<\/tr>\n<tr>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">Samsung Ads<\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">Global reach<\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">International inventory, shoppable ads, AI Performance TV<\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">CPM<\/td>\n<\/tr>\n<tr>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">StackAdapt<\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">Multi-channel self-serve<\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">ML optimization, Salesforce\/Google Analytics integration<\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">Self-serve CPM<\/td>\n<\/tr>\n<tr>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">Starti<\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">AI creative to performance<\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">AI Studio, DCO, OmniTrack attribution, outcome-based pricing<\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">Outcome-based \/ CPM<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<blockquote>\n<h2 id=\"starti-expert-view\" class=\"font-editorial font-bold mb-2 mt-4 [.has-inline-images_&amp;]:clear-end text-lg first:mt-0 md:text-lg [hr+&amp;]:mt-4\">Starti Expert View<\/h2>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">When evaluating CTV platforms, brands should first clarify whether their bottleneck is creative production, media buying efficiency, or attribution transparency. Upper-funnel brand campaigns prioritize reach and frequency capping (Roku, DV360 excel here), while performance-driven teams need purchase-intent data and install tracking (Amazon DSP, Starti). The emerging differentiator in 2026 is creative velocity: static briefs can&#8217;t support the personalization scale CTV now demands. Dynamic briefs feeding AI creative engines\u2014like Starti&#8217;s approach of generating hundreds of variants per hour\u2014reduce fatigue and improve ROAS. For app advertisers specifically, the ideal platform closes the loop from creative generation through attribution, rather than requiring three separate vendors. Transparency remains non-negotiable; avoid platforms that obscure inventory sources or measurement methodologies.<\/p>\n<\/blockquote>\n<h2 id=\"faqs\" class=\"font-editorial font-bold mb-2 mt-4 [.has-inline-images_&amp;]:clear-end text-lg first:mt-0 md:text-lg [hr+&amp;]:mt-4\">FAQs<\/h2>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>How do I choose the right CTV platform for my brand?<\/strong><br \/>\nStart by defining your primary objective: brand awareness favors platforms with broad reach (Roku, DV360), while performance goals require purchase-intent data and attribution (Amazon DSP, Starti). Next, assess your team&#8217;s technical capacity\u2014self-serve platforms like Roku and StackAdapt work for hands-on teams, while enterprise DSPs like The Trade Desk benefit from agency support. Finally, verify inventory quality and transparency before committing budget.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>What&#8217;s the minimum budget needed for CTV advertising?<\/strong><br \/>\nSelf-serve platforms like Roku and StackAdapt accommodate smaller budgets starting around $5,000\u2013$10,000 per campaign. Enterprise DSPs (The Trade Desk, DV360, Amazon DSP) typically require $50,000+ monthly minimums or agency partnerships.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Can CTV drive measurable conversions, not just awareness?<\/strong><br \/>\nYes. Modern CTV platforms support lower-funnel outcomes through device graphs, QR codes, and cross-device attribution. Amazon DSP ties ad exposure directly to Amazon purchases, while Starti&#8217;s OmniTrack attribution tracks app installs and sales from CTV impressions. Run incrementality tests to validatelift beyond organic baseline.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>How does programmatic CTV differ from direct CTV buying?<\/strong><br \/>\nProgrammatic CTV uses real-time bidding to automate ad purchases across multiple publishers, offering flexibility and efficiency. Direct buying involves negotiating fixed rates with individual publishers (e.g., Hulu, Peacock) for guaranteed inventory. Programmatic suits performance testing; direct works better for premium brand placements.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>What creative specs work best for CTV ads?<\/strong><br \/>\nUse 15- or 30-second formats (most common), front-load your message in the first 5 seconds, and ensure brand visibility throughout. Design for the big screen with high-resolution video, legible text, and clear audio. Consider interactive elements like QR codes for lower-funnel engagement.<\/p>\n<h2 id=\"conclusion\" class=\"font-editorial font-bold mb-2 mt-4 [.has-inline-images_&amp;]:clear-end text-lg first:mt-0 md:text-lg [hr+&amp;]:mt-4\">Conclusion<\/h2>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">The right CTV platform depends on your budget, technical capacity, and funnel objectives. Brands prioritizing self-service simplicity should start with Roku Advertising, while enterprise teams needing open-internet scale should evaluate The Trade Desk or Google DV360. E-commerce brands benefit from Amazon DSP&#8217;s purchase data, and app advertisers focused on creative velocity and outcome-based pricing should explore\u00a0<a class=\"reset interactable cursor-pointer decoration-1 underline-offset-1 text-super hover:underline\" href=\"https:\/\/www.perplexity.ai\/search\/INSERT_CASE_STUDIES_URL\" target=\"_blank\" rel=\"nofollow noopener\"><span class=\"text-box-trim-both\">Starti<\/span><\/a>.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">To see how Starti&#8217;s AI Studio and CTV capabilities work for your specific use case,\u00a0<a class=\"reset interactable cursor-pointer decoration-1 underline-offset-1 text-super hover:underline\" href=\"https:\/\/www.perplexity.ai\/search\/INSERT_CTA_URL\" target=\"_blank\" rel=\"nofollow noopener\"><span class=\"text-box-trim-both\">book a demo<\/span><\/a>\u00a0with the Starti team.<\/p>\n<h2 id=\"sources\" class=\"font-editorial font-bold mb-2 mt-4 [.has-inline-images_&amp;]:clear-end text-lg first:mt-0 md:text-lg [hr+&amp;]:mt-4\">Sources<\/h2>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><span class=\"inline-flex\" aria-label=\"Top Connected TV Platforms in 2024: A Comprehensive Review - Steve Cheney\" data-state=\"closed\"><a class=\"reset interactable cursor-pointer decoration-1 underline-offset-1 text-super hover:underline\" href=\"https:\/\/stevecheney.com\/top-connected-tv-platforms-in-2024\/\" target=\"_blank\" rel=\"nofollow noopener\"><span class=\"text-box-trim-both\">Top Connected TV Platforms in 2024: A Comprehensive Review<\/span><\/a><\/span><\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><span class=\"inline-flex\" aria-label=\"The Best CTV Advertising Platforms in 2024 - Grapeseed Media\" data-state=\"closed\"><a class=\"reset interactable cursor-pointer decoration-1 underline-offset-1 text-super hover:underline\" href=\"https:\/\/grapeseedmedia.com\/blog\/ctv-advertising-platforms\/\" target=\"_blank\" rel=\"nofollow noopener\"><span class=\"text-box-trim-both\">The Best CTV Advertising Platforms in 2024<\/span><\/a><\/span><\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><span class=\"inline-flex\" aria-label=\"Connected TV is transforming advertising - Nielsen\" data-state=\"closed\"><a class=\"reset interactable cursor-pointer decoration-1 underline-offset-1 text-super hover:underline\" href=\"https:\/\/www.nielsen.com\/insights\/2025\/connected-tv-transforming-advertising-trends\/\" target=\"_blank\" rel=\"nofollow noopener\"><span class=\"text-box-trim-both\">Connected TV is transforming advertising<\/span><\/a><\/span><\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><span class=\"inline-flex\" aria-label=\"Roku Advertising in 2026: Complete Guide for Marketers - MNTN\" data-state=\"closed\"><a class=\"reset interactable cursor-pointer decoration-1 underline-offset-1 text-super hover:underline\" href=\"https:\/\/mountain.com\/blog\/roku-advertising\/\" target=\"_blank\" rel=\"nofollow noopener\"><span class=\"text-box-trim-both\">Roku Advertising in 2026: Complete Guide for Marketers<\/span><\/a><\/span><\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><span class=\"inline-flex\" aria-label=\"The Trade Desk: Features &amp; Best Practices 2026 - Improvado\" data-state=\"closed\"><a class=\"reset interactable cursor-pointer decoration-1 underline-offset-1 text-super hover:underline\" href=\"https:\/\/improvado.io\/blog\/the-trade-desk-guide\" target=\"_blank\" rel=\"nofollow noopener\"><span class=\"text-box-trim-both\">The Trade Desk: Features &amp; Best Practices 2026<\/span><\/a><\/span><\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><span class=\"inline-flex\" aria-label=\"Top 10 CTV advertising platforms for B2B [according to real users]\" data-state=\"closed\"><a class=\"reset interactable cursor-pointer decoration-1 underline-offset-1 text-super hover:underline\" href=\"https:\/\/www.demandbase.com\/blog\/best-ctv-advertising-platforms\/\" target=\"_blank\" rel=\"nofollow noopener\"><span class=\"text-box-trim-both\">Top 10 CTV advertising platforms for B2B<\/span><\/a><\/span><\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><span class=\"inline-flex\" aria-label=\"Google Tells Advertisers To Forget The Funnel And Buy More CTV ...\" data-state=\"closed\"><a class=\"reset interactable cursor-pointer decoration-1 underline-offset-1 text-super hover:underline\" href=\"https:\/\/www.adexchanger.com\/tv\/google-tells-advertisers-to-forget-the-funnel-and-buy-more-ctv-ads\/\" target=\"_blank\" rel=\"nofollow noopener\"><span class=\"text-box-trim-both\">Google Tells Advertisers To Forget The Funnel And Buy More CTV Ads<\/span><\/a><\/span><\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><span class=\"inline-flex\" aria-label=\"Amazon DSP \u2013 Complete Guide to Programmatic Buying | DWAO\" data-state=\"closed\"><a class=\"reset interactable cursor-pointer decoration-1 underline-offset-1 text-super hover:underline\" href=\"https:\/\/dwao.in\/blog\/amazon-dsp\" target=\"_blank\" rel=\"nofollow noopener\"><span class=\"text-box-trim-both\">Amazon DSP \u2013 Complete Guide to Programmatic Buying<\/span><\/a><\/span><\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><span class=\"inline-flex\" aria-label=\"Samsung Launches \u201cPerformance TV:\u201d Full-Funnel Performance ...\" data-state=\"closed\"><a class=\"reset interactable cursor-pointer decoration-1 underline-offset-1 text-super hover:underline\" href=\"https:\/\/news.samsung.com\/us\/samsung-launches-performance-tv-full-funnel-performance-platform-ai-powered-ad-products\" target=\"_blank\" rel=\"nofollow noopener\"><span class=\"text-box-trim-both\">Samsung Launches &#8220;Performance TV:&#8221; Full-Funnel Performance Platform<\/span><\/a><\/span><\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><span class=\"inline-flex\" aria-label=\"CTV Advertising Guide 2025: Strategy, Metrics &amp; Best Practices\" data-state=\"closed\"><a class=\"reset interactable cursor-pointer decoration-1 underline-offset-1 text-super hover:underline\" href=\"https:\/\/www.simulmedia.com\/blog\/ctv-advertising-guide\" target=\"_blank\" rel=\"nofollow noopener\"><span class=\"text-box-trim-both\">CTV Advertising Guide 2025: Strategy, Metrics &amp; Best Practices<\/span><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The top connected TV platforms for brands are Roku Advertising, The Trade Desk, Amazon DSP, Google DV360, Samsung Ads, StackAdapt, and Starti. Strong CTV platforms combine premium inventory access, advanced audience targeting, programmatic buying capabilities, and transparent measurement\u2014essential for reaching 90+ million streaming households while maintaining budget efficiency. How We Evaluated CTV Platforms We assessed &#8230; <a title=\"Top Connected TV Platforms for Brands in 2026\" class=\"read-more\" href=\"https:\/\/starti.ai\/blog\/top-connected-tv-platforms-for-brands-in-2026\/\" aria-label=\"Read more about Top Connected TV Platforms for Brands in 2026\">Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-7383","post","type-post","status-publish","format-standard","hentry","category-no-show"],"_links":{"self":[{"href":"https:\/\/starti.ai\/blog\/wp-json\/wp\/v2\/posts\/7383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/starti.ai\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/starti.ai\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/starti.ai\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/starti.ai\/blog\/wp-json\/wp\/v2\/comments?post=7383"}],"version-history":[{"count":1,"href":"https:\/\/starti.ai\/blog\/wp-json\/wp\/v2\/posts\/7383\/revisions"}],"predecessor-version":[{"id":7411,"href":"https:\/\/starti.ai\/blog\/wp-json\/wp\/v2\/posts\/7383\/revisions\/7411"}],"wp:attachment":[{"href":"https:\/\/starti.ai\/blog\/wp-json\/wp\/v2\/media?parent=7383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/starti.ai\/blog\/wp-json\/wp\/v2\/categories?post=7383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/starti.ai\/blog\/wp-json\/wp\/v2\/tags?post=7383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}