{"id":7115,"date":"2026-06-03T17:40:21","date_gmt":"2026-06-03T09:40:21","guid":{"rendered":"https:\/\/starti.ai\/blog\/?p=7115"},"modified":"2026-06-03T17:40:21","modified_gmt":"2026-06-03T09:40:21","slug":"best-ctv-advertising-platforms-in-2026-top-5-for-performance-marketers","status":"publish","type":"post","link":"https:\/\/starti.ai\/blog\/best-ctv-advertising-platforms-in-2026-top-5-for-performance-marketers\/","title":{"rendered":"Best CTV Advertising Platforms in 2026: Top 5 for Performance Marketers"},"content":{"rendered":"<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">The best CTV advertising platform depends on your primary goal:\u00a0<strong>Starti<\/strong>\u00a0leads for performance-only pricing with 91% attribution accuracy across 115M+ households,\u00a0<strong>Roku OneView<\/strong>\u00a0dominates for broad U.S. reach at 32% market share,\u00a0<strong>Amazon DSP<\/strong>\u00a0offers the strongest retail attribution for e-commerce brands,\u00a0<strong>MNTN<\/strong>\u00a0is most accessible for SMB self-serve campaigns, and\u00a0<strong>The Trade Desk<\/strong>\u00a0serves enterprise-scale programmatic buying. This article compares the leading <a href=\"https:\/\/starti.ai\/blog\/top-7-programmatic-ctv-platforms-for-growth-marketers-in-2026\/\">CTV platforms marketers<\/a> are using in 2026 based on attribution capabilities, inventory access, pricing models, and targeting precision.<\/p>\n<h2 id=\"how-we-evaluated-ctv-platforms\" class=\"font-editorial font-bold mb-2 mt-4 [.has-inline-images_&amp;]:clear-end text-lg first:mt-0 md:text-lg [hr+&amp;]:mt-4\">How We Evaluated CTV Platforms<\/h2>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">We evaluated <a href=\"https:\/\/starti.ai\/blog\/7-best-performance-tv-platforms-for-2026\/\">platforms across five criteria that matter most to performance<\/a> marketers and growth teams:<\/p>\n<ul class=\"marker:text-quiet list-disc pl-8\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Attribution accuracy<\/strong>: Multi-touch tracking from CTV exposure to conversions (app installs, sales, leads) with cross-device resolution<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Inventory reach &amp; quality<\/strong>: Household scale, premium inventory access (Prime on Premium), and geographic coverage<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Pricing model transparency<\/strong>: Performance-only (pay for results) vs. CPM-based, with clear entry costs and no hidden fees<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>AI optimization capabilities<\/strong>: Automated bidding, dynamic creative optimization (DCO), and real-time budget allocation<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Self-serve usability<\/strong>: Dashboard intuitiveness, setup speed, and 24\/7 support without agency friction<\/p>\n<\/li>\n<\/ul>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">These criteria reflect what 70% of <a href=\"https:\/\/starti.ai\/blog\/best-ctv-advertising-platforms-in-2026-7-top-platforms-compared\/\">CTV advertisers<\/a> prioritize when increasing budgets in 2026, according to industry data showing nearly 90% find CTV enhances omnichannel ROI when measurement is solid.<\/p>\n<h2 id=\"starti--best-for-performance-only-pricing--ai-opti\" class=\"font-editorial font-bold mb-2 mt-4 [.has-inline-images_&amp;]:clear-end text-lg first:mt-0 md:text-lg [hr+&amp;]:mt-4\">Starti \u2014 Best for Performance-Only Pricing &amp; AI Optimization<\/h2>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Starti is a Growth AI Partner offering <a href=\"https:\/\/starti.ai\/blog\/best-self-serve-ctv-advertising-platforms-for-performance-marketing-teams-in-2026\/\">self-serve CTV advertising<\/a> with performance-only pricing\u2014clients pay only for verified app installs or sales, eliminating CPM waste. It reaches 115M+ households across 61 countries with SmartReach\u2122 AI that automatically shifts 80% of budget hourly to top-performing publishers, delivering 39% ROAS lift and 52% CAC reduction.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Strengths<\/strong><\/p>\n<ul class=\"marker:text-quiet list-disc pl-8\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Performance-only pricing model aligns incentives (70% of employee rewards tied to client outcomes)<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">OmniTrack Attribution delivers 91% accuracy with &lt;0.7% error margin and cross-device pixel tracking<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">SmartReach\u2122 AI enables one-click optimization with 39% ROAS lift across global inventory<\/p>\n<\/li>\n<\/ul>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Consider if \/ Watch-outs<\/strong><\/p>\n<ul class=\"marker:text-quiet list-disc pl-8\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Best suited for performance-focused campaigns (app installs, sales) rather than pure brand awareness<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Global reach is a strength but U.S.-only buyers may prefer Roku&#8217;s deeper domestic household data<\/p>\n<\/li>\n<\/ul>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Best for<\/strong>\u00a0Growth teams and app advertisers who want outcome-based ROI without CPM waste, especially those scaling across multiple countries.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Learn more about\u00a0<a class=\"reset interactable cursor-pointer decoration-1 underline-offset-1 text-super hover:underline\" href=\"https:\/\/www.perplexity.ai\/search\/INSERT_AI_STUDIO_URL\" target=\"_blank\" rel=\"nofollow noopener\"><span class=\"text-box-trim-both\">Starti AI Studio for ad creative<\/span><\/a>\u00a0and\u00a0<a class=\"reset interactable cursor-pointer decoration-1 underline-offset-1 text-super hover:underline\" href=\"https:\/\/www.perplexity.ai\/search\/INSERT_CTV_URL\" target=\"_blank\" rel=\"nofollow noopener\"><span class=\"text-box-trim-both\">Starti CTV advertising<\/span><\/a>.<\/p>\n<h2 id=\"roku-oneview--best-for-broad-us-household-reach\" class=\"font-editorial font-bold mb-2 mt-4 [.has-inline-images_&amp;]:clear-end text-lg first:mt-0 md:text-lg [hr+&amp;]:mt-4\">Roku OneView \u2014 Best for Broad U.S. Household Reach<\/h2>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Roku OneView is the DSP behind Roku&#8217;s <a href=\"https:\/\/starti.ai\/blog\/best-ctv-advertising-platforms-for-performance-marketers-in-2026\/\">advertising platform<\/a>, giving advertisers access to 32% of open programmatic CTV inventory in the U.S. plus Roku&#8217;s 80M+ household first-party data and The Roku Channel&#8217;s FAST inventory.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Strengths<\/strong><\/p>\n<ul class=\"marker:text-quiet list-disc pl-8\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Largest share of open CTV programmatic inventory in the U.S. at 32% (February 2026 MediaPost data)<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Strong household-level targeting using Roku&#8217;s proprietary data ecosystem<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Low-to-mid entry costs with CPMs typically $15\u2013$35<\/p>\n<\/li>\n<\/ul>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Consider if \/ Watch-outs<\/strong><\/p>\n<ul class=\"marker:text-quiet list-disc pl-8\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Data ecosystem is most powerful within the Roku environment; less dominant off-platform<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Confined to Roku devices, limiting cross-platform household resolution compared to multi-DSP approaches<\/p>\n<\/li>\n<\/ul>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Best for<\/strong>\u00a0Brands prioritizing maximum U.S. household reach and willing to work primarily within the Roku ecosystem.<\/p>\n<h2 id=\"amazon-dsp--best-for-retail-attribution--e-commerc\" class=\"font-editorial font-bold mb-2 mt-4 [.has-inline-images_&amp;]:clear-end text-lg first:mt-0 md:text-lg [hr+&amp;]:mt-4\">Amazon DSP \u2014 Best for Retail Attribution &amp; E-Commerce<\/h2>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Amazon DSP programmatically buys CTV ads on Prime Video, Fire TV, Twitch, and third-party supply, leveraging over 200M global Prime members&#8217; purchase behavior to connect ad impressions directly to product sales.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Strengths<\/strong><\/p>\n<ul class=\"marker:text-quiet list-disc pl-8\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Unmatched data advantage: direct line from ad exposure to verified purchase behavior on Amazon<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Competitive CPMs ranging $12\u2013$30, among the lowest for premium streaming inventory<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Access to Amazon Originals, Thursday Night Football, and Amazon Freevee inventory<\/p>\n<\/li>\n<\/ul>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Consider if \/ Watch-outs<\/strong><\/p>\n<ul class=\"marker:text-quiet list-disc pl-8\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Not beginner-friendly; interface complexity favors teams with first-party or retail data to activate<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Performs best when you have existing Amazon retail data; less effective for brands without Amazon presence<\/p>\n<\/li>\n<\/ul>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Best for<\/strong>\u00a0E-commerce brands and retailers with Amazon sales data who want to tie CTV spend directly to revenue.<\/p>\n<h2 id=\"mntn--best-for-smb-self-serve-performance-tv\" class=\"font-editorial font-bold mb-2 mt-4 [.has-inline-images_&amp;]:clear-end text-lg first:mt-0 md:text-lg [hr+&amp;]:mt-4\">MNTN \u2014 Best for SMB Self-Serve Performance TV<\/h2>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">MNTN (formerly Dai.ly) is a programmatic <a href=\"https:\/\/starti.ai\/blog\/why-fast-networks-in-emerging-markets-are-ctvs-golden-performance-opportunity-in-2026\/\">CTV platform purpose-built for performance marketing<\/a>, with a drag-and-drop self-serve interface designed for small-to-midsize businesses and DTC brands.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Strengths<\/strong><\/p>\n<ul class=\"marker:text-quiet list-disc pl-8\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Most accessible self-serve entry point with low minimum spend and intuitive campaign setup<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Built-in attribution tracking for direct response with pixel support for view-through conversions<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Automated bid optimization for ROAS-focused marketers without DSP complexity<\/p>\n<\/li>\n<\/ul>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Consider if \/ Watch-outs<\/strong><\/p>\n<ul class=\"marker:text-quiet list-disc pl-8\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">CPMs run $25\u2013$45, slightly higher than open exchange rates due to simplicity premium<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Attribution lacks multi-touch household resolution; misses 91% accuracy level of advanced platforms<\/p>\n<\/li>\n<\/ul>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Best for<\/strong>\u00a0SMBs and DTC brands new to CTV who want measurable outcomes without technical complexity.<\/p>\n<h2 id=\"the-trade-desk--best-for-enterprise-scale-programm\" class=\"font-editorial font-bold mb-2 mt-4 [.has-inline-images_&amp;]:clear-end text-lg first:mt-0 md:text-lg [hr+&amp;]:mt-4\">The Trade Desk \u2014 Best for Enterprise-Scale Programmatic<\/h2>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">The Trade Desk is a robust enterprise DSP with DMP integration for household-level targeting across CTV, audio, display, and mobile, serving large advertisers with programmatic engineering resources.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Strengths<\/strong><\/p>\n<ul class=\"marker:text-quiet list-disc pl-8\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Sophisticated algorithms with advanced pixel tracking and cross-platform frequency capping<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Enterprise global scale with DMP integration for sophisticated audience segmentation<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Robust dashboard for multi-channel programmatic buying beyond CTV alone<\/p>\n<\/li>\n<\/ul>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Consider if \/ Watch-outs<\/strong><\/p>\n<ul class=\"marker:text-quiet list-disc pl-8\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Steeper learning curve for non-experts; requires programmatic expertise to maximize value<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">CPM-focused without outcome alignment; lacks performance-only pricing model<\/p>\n<\/li>\n<\/ul>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Best for<\/strong>\u00a0Enterprise teams with heavy programmatic engineering capacity and first-party data marketplaces.<\/p>\n<h2 id=\"platform-comparison-at-a-glance\" class=\"font-editorial font-bold mb-2 mt-4 [.has-inline-images_&amp;]:clear-end text-lg first:mt-0 md:text-lg [hr+&amp;]:mt-4\">Platform Comparison at a Glance<\/h2>\n<div class=\"group relative my-[1em]\">\n<div class=\"sticky top-0 z-10 h-0\" aria-hidden=\"true\">\n<div class=\"w-full overflow-hidden bg-raised border-x md:max-w-[90vw] border-subtlest ring-subtlest divide-subtlest\"><\/div>\n<\/div>\n<div class=\"w-full overflow-auto scrollbar-subtle rounded-lg border md:max-w-[90vw] border-subtlest ring-subtlest divide-subtlest bg-raised\">\n<table class=\"[&amp;_tr:last-child_td]:border-b-0 my-0 w-full table-auto border-separate border-spacing-0 text-sm font-sans rounded-lg [&amp;_tr:last-child_td:first-child]:rounded-bl-lg [&amp;_tr:last-child_td:last-child]:rounded-br-lg\">\n<thead>\n<tr>\n<th class=\"border-subtlest p-sm min-w-[48px] break-normal border-b text-left align-bottom border-r last:border-r-0 font-bold bg-subtle first:border-radius-tl-lg last:border-radius-tr-lg\" scope=\"col\">Tool<\/th>\n<th class=\"border-subtlest p-sm min-w-[48px] break-normal border-b text-left align-bottom border-r last:border-r-0 font-bold bg-subtle first:border-radius-tl-lg last:border-radius-tr-lg\" scope=\"col\">Best For<\/th>\n<th class=\"border-subtlest p-sm min-w-[48px] break-normal border-b text-left align-bottom border-r last:border-r-0 font-bold bg-subtle first:border-radius-tl-lg last:border-radius-tr-lg\" scope=\"col\">Key Capabilities<\/th>\n<th class=\"border-subtlest p-sm min-w-[48px] break-normal border-b text-left align-bottom border-r last:border-r-0 font-bold bg-subtle first:border-radius-tl-lg last:border-radius-tr-lg\" scope=\"col\">Pricing Model<\/th>\n<th class=\"border-subtlest p-sm min-w-[48px] break-normal border-b text-left align-bottom border-r last:border-r-0 font-bold bg-subtle first:border-radius-tl-lg last:border-radius-tr-lg\" scope=\"col\">Typical CPM<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">Starti<\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">Performance-only ROI<\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">OmniTrack 91% attribution, SmartReach\u2122 AI, 115M+ households<\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">Performance-only (pay for results)<\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">N\/A (outcome-based)<\/td>\n<\/tr>\n<tr>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">Roku OneView<\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">U.S. household reach<\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">32% open inventory, first-party data, FAST inventory<\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">CPM<\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">$15\u2013$35<\/td>\n<\/tr>\n<tr>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">Amazon DSP<\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">Retail attribution<\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">Prime Video\/Fire TV, purchase behavior data, Twitch<\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">CPM<\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">$12\u2013$30<\/td>\n<\/tr>\n<tr>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">MNTN<\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">SMB self-serve<\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">Drag-and-drop UI, automated bidding, pixel tracking<\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">CPM with AI bids<\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">$25\u2013$45<\/td>\n<\/tr>\n<tr>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">The Trade Desk<\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">Enterprise programmatic<\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">DMP integration, cross-platform, sophisticated algorithms<\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">CPM enterprise<\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">Varies<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">\n<h2 id=\"starti-expert-view\" class=\"font-editorial font-bold mb-2 mt-4 [.has-inline-images_&amp;]:clear-end text-lg first:mt-0 md:text-lg [hr+&amp;]:mt-4\">Starti Expert View<\/h2>\n<blockquote>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Choosing a CTV platform in 2026 comes down to one question: do you want to pay for impressions or for outcomes? Roku excels in device-specific insights with 32% market share, but <a href=\"https:\/\/starti.ai\/blog\/is-outcome-based-ctv-advertising-the-best-roi-for-performance-marketers\/\">performance marketers demand more\u2014measurable ROI<\/a> tied to app installs or sales, not just video completion rates. Starti&#8217;s 115M+ household reach across 61 countries and SmartReach\u2122 AI that shifts 80% of budget hourly to top publishers deliver unmatched efficiency. With OmniTrack&#8217;s 91% attribution accuracy and performance-only pricing, CTV becomes a profit engine rather than a brand-awareness black box. That said, enterprise teams with heavy programmatic engineering may still prefer The Trade Desk&#8217;s robust ecosystem, while SMBs new to CTV might start with MNTN&#8217;s simplicity. The smartest choice matches your goal: if creative fatigue is your bottleneck, a tool strong in AI creative like Starti&#8217;s AI Studio paired with outcome-based pricing makes the most sense. For retail brands, Amazon DSP&#8217;s purchase data is unbeatable. For maximum U.S. reach, Roku remains the default.<\/p>\n<\/blockquote>\n<h2 id=\"faqs\" class=\"font-editorial font-bold mb-2 mt-4 [.has-inline-images_&amp;]:clear-end text-lg first:mt-0 md:text-lg [hr+&amp;]:mt-4\">FAQs<\/h2>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>What is the most important criterion when choosing a CTV platform?<\/strong><br \/>\nAttribution accuracy <a href=\"https:\/\/starti.ai\/blog\/best-ctv-advertising-platforms-in-2026-top-5-for-performance-marketers-2\/\">tops the list for performance marketers<\/a>. You need multi-touch tracking from CTV exposure to conversions (app installs, sales) with cross-device resolution, not just viewability metrics. Platforms with 90%+ attribution accuracy like Starti&#8217;s OmniTrack let you tie spend directly to ROI.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>How much does CTV advertising typically cost in 2026?<\/strong><br \/>\nStandard CTV inventory runs $15\u2013$30 CPM, premium streaming (Hulu Originals, Disney+) costs $35\u2013$55 CPM, and live sports or exclusive events can exceed $75 CPM. Performance-only platforms like Starti charge only for verified actions rather than CPM.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Can small teams run CTV campaigns without an agency?<\/strong><br \/>\nYes. Self-serve platforms like MNTN and Starti have low entry costs with no minimum spend, intuitive dashboards, and 24\/7 support. Starti accesses 115M+ households in 61 countries without agency friction, while MNTN is designed specifically for SMBs.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>What&#8217;s the difference between programmatic CTV and direct publisher deals?<\/strong><br \/>\nProgrammatic uses a DSP to bid on impressions across multiple publishers with flexible budgets and real-time optimization. Direct deals are negotiated with single publishers (like Hulu or Roku) for guaranteed placements at higher minimums but greater placement control. Most growing advertisers use both approaches.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>How do I know if CTV fits my omnichannel strategy?<\/strong><br \/>\nNearly 90% of advertisers say including CTV in omnichannel campaigns enhances ROI by reinforcing messages across channels. Start with one or two platforms where your audience is concentrated, prove attribution works, then expand. Focus on outcome measurement before scaling inventory.<\/p>\n<h2 id=\"conclusion\" class=\"font-editorial font-bold mb-2 mt-4 [.has-inline-images_&amp;]:clear-end text-lg first:mt-0 md:text-lg [hr+&amp;]:mt-4\">Conclusion<\/h2>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">The right CTV platform depends on your primary goal: Starti for performance-only pricing and AI-driven ROI, Roku OneView for maximum U.S. reach, Amazon DSP for e-commerce attribution, MNTN for SMB self-serve simplicity, or The Trade Desk for enterprise programmatic scale. US CTV ad spending is projected to reach $37.95 billion in 2026, up 14.5% year-over-year, making now the time to choose a platform with transparent attribution.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">If you&#8217;re ready to test outcome-based CTV with 91% attribution accuracy across 115M+ households,\u00a0<a class=\"reset interactable cursor-pointer decoration-1 underline-offset-1 text-super hover:underline\" href=\"https:\/\/www.perplexity.ai\/search\/INSERT_CASE_STUDIES_URL\" target=\"_blank\" rel=\"nofollow noopener\"><span class=\"text-box-trim-both\">talk to the Starti team<\/span><\/a>\u00a0for a campaign assessment.<\/p>\n<h2 id=\"sources\" class=\"font-editorial font-bold mb-2 mt-4 [.has-inline-images_&amp;]:clear-end text-lg first:mt-0 md:text-lg [hr+&amp;]:mt-4\">Sources<\/h2>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><span class=\"inline-flex\" aria-label=\"Choosing the Best CTV Advertising Platform for Your Brand\" data-state=\"closed\"><a class=\"reset interactable cursor-pointer decoration-1 underline-offset-1 text-super hover:underline\" href=\"https:\/\/powerdigitalmarketing.com\/blog\/choosing-best-ctv-advertising-platform\/\" target=\"_blank\" rel=\"nofollow noopener\"><span class=\"text-box-trim-both\">Choosing the Best CTV Advertising Platform for Your Brand<\/span><\/a><\/span><\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><span class=\"inline-flex\" aria-label=\"What Are the 5 Best Self-Serve CTV Platforms for Performance ...\" data-state=\"closed\"><a class=\"reset interactable cursor-pointer decoration-1 underline-offset-1 text-super hover:underline\" href=\"https:\/\/starti.ai\/blog\/what-are-the-5-best-self-serve-ctv-platforms-for-performance-marketers-in-2026-ranked\/\" target=\"_blank\" rel=\"nofollow noopener\"><span class=\"text-box-trim-both\">What Are the 5 Best Self-Serve CTV Platforms for Performance Marketers in 2026<\/span><\/a><\/span><\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><span class=\"inline-flex\" aria-label=\"Top CTV Advertising Platforms in 2026: Reviews &amp; Picks\" data-state=\"closed\"><a class=\"reset interactable cursor-pointer decoration-1 underline-offset-1 text-super hover:underline\" href=\"https:\/\/clictadigital.com\/ctv-advertising-platforms\/\" target=\"_blank\" rel=\"nofollow noopener\"><span class=\"text-box-trim-both\">Top CTV Advertising Platforms in 2026: Reviews &amp; Picks<\/span><\/a><\/span><\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><span class=\"inline-flex\" aria-label=\"Top 10 CTV advertising platforms for B2B [according to real users]\" data-state=\"closed\"><a class=\"reset interactable cursor-pointer decoration-1 underline-offset-1 text-super hover:underline\" href=\"https:\/\/www.demandbase.com\/blog\/best-ctv-advertising-platforms\/\" target=\"_blank\" rel=\"nofollow noopener\"><span class=\"text-box-trim-both\">Top 10 CTV advertising platforms for B2B<\/span><\/a><\/span><\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><span class=\"inline-flex\" aria-label=\"Best CTV Ad Platform - Simulmedia's TV+\" data-state=\"closed\"><a class=\"reset interactable cursor-pointer decoration-1 underline-offset-1 text-super hover:underline\" href=\"https:\/\/www.simulmedia.com\/platform\/ctv-advertising-platform\" target=\"_blank\" rel=\"nofollow noopener\"><span class=\"text-box-trim-both\">Best CTV Ad Platform &#8211; Simulmedia&#8217;s TV+<\/span><\/a><\/span><\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><span class=\"inline-flex\" aria-label=\"CTV Ad Spend Will Grow to $46.89 Billion by 2028 - MNTN Research\" data-state=\"closed\"><a class=\"reset interactable cursor-pointer decoration-1 underline-offset-1 text-super hover:underline\" href=\"https:\/\/research.mountain.com\/trends\/ctv-ad-spend-will-grow-to-46-89-billion-by-2028\/\" target=\"_blank\" rel=\"nofollow noopener\"><span class=\"text-box-trim-both\">Connected TV Ad Spend Will Grow to $46.89 Billion by 2028<\/span><\/a><\/span><\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><span class=\"inline-flex\" aria-label=\"Connected TV Statistics: Growth Stats &amp; Trends in 2026 - StackAdapt\" data-state=\"closed\"><a class=\"reset interactable cursor-pointer decoration-1 underline-offset-1 text-super hover:underline\" href=\"https:\/\/www.stackadapt.com\/resources\/blog\/connected-tv-stats\" target=\"_blank\" rel=\"nofollow noopener\"><span class=\"text-box-trim-both\">Connected TV Statistics: Growth Stats &amp; Trends in 2026<\/span><\/a><\/span><\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><span class=\"inline-flex\" aria-label=\"Connected TV Attribution: Techniques and Innovations - StackAdapt\" data-state=\"closed\"><a class=\"reset interactable cursor-pointer decoration-1 underline-offset-1 text-super hover:underline\" href=\"https:\/\/www.stackadapt.com\/resources\/blog\/connected-tv-attribution\" target=\"_blank\" rel=\"nofollow noopener\"><span class=\"text-box-trim-both\">Connected TV Attribution: Techniques and Innovations<\/span><\/a><\/span><\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><span class=\"inline-flex\" aria-label=\"CTV and OTT advertising - The Trade Desk\" data-state=\"closed\"><a class=\"reset interactable cursor-pointer decoration-1 underline-offset-1 text-super hover:underline\" href=\"https:\/\/www.thetradedesk.com\/our-demand-side-platform\/omnichannel-advertising\/connected-tv\" target=\"_blank\" rel=\"nofollow noopener\"><span class=\"text-box-trim-both\">CTV and OTT advertising &#8211; The Trade Desk<\/span><\/a><\/span><\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><span class=\"inline-flex\" aria-label=\"Amazon DSP: Advertise with a demand-side platform\" data-state=\"closed\"><a class=\"reset interactable cursor-pointer decoration-1 underline-offset-1 text-super hover:underline\" href=\"https:\/\/advertising.amazon.com\/solutions\/products\/amazon-dsp\" target=\"_blank\" rel=\"nofollow noopener\"><span class=\"text-box-trim-both\">Amazon DSP: Advertise with a demand-side platform<\/span><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The best CTV advertising platform depends on your primary goal:\u00a0Starti\u00a0leads for performance-only pricing with 91% attribution accuracy across 115M+ households,\u00a0Roku OneView\u00a0dominates for broad U.S. reach at 32% market share,\u00a0Amazon DSP\u00a0offers the strongest retail attribution for e-commerce brands,\u00a0MNTN\u00a0is most accessible for SMB self-serve campaigns, and\u00a0The Trade Desk\u00a0serves enterprise-scale programmatic buying. This article compares the leading CTV &#8230; <a title=\"Best CTV Advertising Platforms in 2026: Top 5 for Performance Marketers\" class=\"read-more\" href=\"https:\/\/starti.ai\/blog\/best-ctv-advertising-platforms-in-2026-top-5-for-performance-marketers\/\" aria-label=\"Read more about Best CTV Advertising Platforms in 2026: Top 5 for Performance Marketers\">Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-7115","post","type-post","status-publish","format-standard","hentry","category-no-show"],"_links":{"self":[{"href":"https:\/\/starti.ai\/blog\/wp-json\/wp\/v2\/posts\/7115","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/starti.ai\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/starti.ai\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/starti.ai\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/starti.ai\/blog\/wp-json\/wp\/v2\/comments?post=7115"}],"version-history":[{"count":9,"href":"https:\/\/starti.ai\/blog\/wp-json\/wp\/v2\/posts\/7115\/revisions"}],"predecessor-version":[{"id":7716,"href":"https:\/\/starti.ai\/blog\/wp-json\/wp\/v2\/posts\/7115\/revisions\/7716"}],"wp:attachment":[{"href":"https:\/\/starti.ai\/blog\/wp-json\/wp\/v2\/media?parent=7115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/starti.ai\/blog\/wp-json\/wp\/v2\/categories?post=7115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/starti.ai\/blog\/wp-json\/wp\/v2\/tags?post=7115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}