{"id":7114,"date":"2026-06-03T17:40:33","date_gmt":"2026-06-03T09:40:33","guid":{"rendered":"https:\/\/starti.ai\/blog\/?p=7114"},"modified":"2026-06-03T17:40:33","modified_gmt":"2026-06-03T09:40:33","slug":"best-ctv-advertising-platforms-in-2026-7-top-platforms-compared","status":"publish","type":"post","link":"https:\/\/starti.ai\/blog\/best-ctv-advertising-platforms-in-2026-7-top-platforms-compared\/","title":{"rendered":"Best CTV Advertising Platforms in 2026: 7 Top Platforms Compared"},"content":{"rendered":"<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">A good CTV advertising platform combines premium inventory access (Hulu, Disney+, Roku), precise audience targeting beyond basic demographics, and transparent full-funnel measurement that connects ad exposure to conversions. The leading options include Demandbase for B2B account-based marketing, The Trade Desk for enterprise-scale reach, MNTN for performance-first self-serve campaigns, StackAdapt for mid-market multi-channel needs, Amazon DSP for ecommerce brands, AdRoll for full-funnel retargeting, and Starti for AI-driven creative-to-performance campaigns with premium CTV inventory.<\/p>\n<h2 id=\"how-we-evaluated-ctv-platforms\" class=\"font-editorial font-bold mb-2 mt-4 [.has-inline-images_&amp;]:clear-end text-lg first:mt-0 md:text-lg [hr+&amp;]:mt-4\">How We Evaluated CTV Platforms<\/h2>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">We assessed each platform across five criteria that matter most for performance marketers and growth teams:<\/p>\n<div class=\"group relative my-[1em]\">\n<div class=\"sticky top-0 z-10 h-0\" aria-hidden=\"true\">\n<div class=\"w-full overflow-hidden bg-raised border-x md:max-w-[90vw] border-subtlest ring-subtlest divide-subtlest\"><\/div>\n<\/div>\n<div class=\"w-full overflow-auto scrollbar-subtle rounded-lg border md:max-w-[90vw] border-subtlest ring-subtlest divide-subtlest bg-raised\">\n<table class=\"[&amp;_tr:last-child_td]:border-b-0 my-0 w-full table-auto border-separate border-spacing-0 text-sm font-sans rounded-lg [&amp;_tr:last-child_td:first-child]:rounded-bl-lg [&amp;_tr:last-child_td:last-child]:rounded-br-lg\">\n<thead>\n<tr>\n<th class=\"border-subtlest p-sm min-w-[48px] break-normal border-b text-left align-bottom border-r last:border-r-0 font-bold bg-subtle first:border-radius-tl-lg last:border-radius-tr-lg\" scope=\"col\">Criterion<\/th>\n<th class=\"border-subtlest p-sm min-w-[48px] break-normal border-b text-left align-bottom border-r last:border-r-0 font-bold bg-subtle first:border-radius-tl-lg last:border-radius-tr-lg\" scope=\"col\">What Matters<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\"><strong>Reach &amp; Inventory Quality<\/strong><\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">Access to 100+ premium publishers (HBO Max, Disney+, Hulu) with VCR &gt;90% and brand-safe environments<\/td>\n<\/tr>\n<tr>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\"><strong>Targeting Precision<\/strong><\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">Behavioral, geographic, contextual, account-based, and retargeting capabilities\u2014not just demographics<\/td>\n<\/tr>\n<tr>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\"><strong>Measurement &amp; Attribution<\/strong><\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">Full-funnel metrics linking impressions to site visits, conversions, and pipeline; avoid black-box reporting<\/td>\n<\/tr>\n<tr>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\"><strong>Cross-Channel Integration<\/strong><\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">Ability to manage CTV alongside display, social, and mobile in unified workflows<\/td>\n<\/tr>\n<tr>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\"><strong>Pricing Transparency<\/strong><\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">Clear CPM models, impression-level data, and visibility into spend allocation<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<h2 id=\"demandbase--best-for-b2b-account-based-marketing\" class=\"font-editorial font-bold mb-2 mt-4 [.has-inline-images_&amp;]:clear-end text-lg first:mt-0 md:text-lg [hr+&amp;]:mt-4\">Demandbase \u2014 Best for B2B Account-Based Marketing<\/h2>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Demandbase is the only CTV solution built specifically for B2B marketers, powered by its proprietary Piper B2B DSP. It connects ad delivery directly to known business accounts and buying committees, enabling hyper-specific targeting of IT directors, CIOs, and procurement leaders on premium streaming platforms like Hulu, Pluto, and Roku.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Strengths:<\/strong><\/p>\n<ul class=\"marker:text-quiet list-disc pl-8\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Account-level targeting via CRM\/ABM list uploads for precise ICP reach<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Full pipeline attribution tracking opportunity influence and ROI<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Intent-based optimization using third-party and first-party signals<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Premium brand-safe inventory in professional environments (CNBC, Bloomberg)<\/p>\n<\/li>\n<\/ul>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Consider if \/ Watch-outs:<\/strong>\u00a0Best for enterprise GTM teams with existing ABM infrastructure; custom pricing may be prohibitive for SMBs.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Best for:<\/strong>\u00a0B2B enterprise marketers who need to link CTV directly to pipeline and revenue.<\/p>\n<h2 id=\"the-trade-desk--best-for-enterprise-scale-reach\" class=\"font-editorial font-bold mb-2 mt-4 [.has-inline-images_&amp;]:clear-end text-lg first:mt-0 md:text-lg [hr+&amp;]:mt-4\">The Trade Desk \u2014 Best for Enterprise-Scale Reach<\/h2>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">The Trade Desk (TTD) is the world&#8217;s leading independent programmatic DSP, offering omnichannel campaigns across CTV, display, mobile, and audio with access to the largest library of premium streaming inventory including Hulu, Disney+, Peacock, and YouTube TV.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Strengths:<\/strong><\/p>\n<ul class=\"marker:text-quiet list-disc pl-8\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Unified ID 2.0 (UID2) identity framework replacing third-party cookies<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Koa AI analyzes billions of data points for real-time bidding optimization<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Cross-device audience management unifying smart TV, desktop, mobile, and audio<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Massive publisher partnerships with Roku, Disney, and Netflix<\/p>\n<\/li>\n<\/ul>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Consider if \/ Watch-outs:<\/strong>\u00a0High minimum spends ($20K\u2013$50K\/month) and confusing hybrid rates pricing; data fees can exceed media costs.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Best for:<\/strong>\u00a0Global B2B brands needing broad reach, scale, and cross-media consistency.<\/p>\n<h2 id=\"mntn--best-for-performance-first-self-serve-campai\" class=\"font-editorial font-bold mb-2 mt-4 [.has-inline-images_&amp;]:clear-end text-lg first:mt-0 md:text-lg [hr+&amp;]:mt-4\">MNTN \u2014 Best for Performance-First Self-Serve Campaigns<\/h2>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">MNTN is a performance TV platform focused on B2B marketers who want quick activation, clear measurement, and a workflow familiar to paid search or social. It delivers 2x more conversions than other CTV platforms according to its claims.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Strengths:<\/strong><\/p>\n<ul class=\"marker:text-quiet list-disc pl-8\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Verified Visits Attribution uniquely links CTV exposure to site visits and conversions<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Self-serve simplicity with no heavy infrastructure requirements<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Creative-as-a-Subscription for brands without ready video assets<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Premium inventory access via Hulu and NBCUniversal partnerships<\/p>\n<\/li>\n<\/ul>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Consider if \/ Watch-outs:<\/strong>\u00a0Attribution only credits CTV if no other paid channel influenced the visit, potentially misattributing credit; limited cross-channel journey measurement.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Best for:<\/strong>\u00a0GTM leaders seeking pipeline visibility and performance tracking through CTV without enterprise complexity.<\/p>\n<h2 id=\"stackadapt--best-for-mid-market-multi-channel-need\" class=\"font-editorial font-bold mb-2 mt-4 [.has-inline-images_&amp;]:clear-end text-lg first:mt-0 md:text-lg [hr+&amp;]:mt-4\">StackAdapt \u2014 Best for Mid-Market Multi-Channel Needs<\/h2>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">StackAdapt is an AI-powered self-serve programmatic platform supporting CTV alongside display, video, audio, native, and in-game formats. It&#8217;s ranked #1 <a href=\"https:\/\/starti.ai\/blog\/best-ctv-advertising-platforms-in-2026-top-5-for-performance-marketers\/\">CTV advertising platform<\/a> for mid-market ease of use.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Strengths:<\/strong><\/p>\n<ul class=\"marker:text-quiet list-disc pl-8\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">&#8220;CTV Properties&#8221; framework categorizes inventory (FAST, AVOD, BVoD, OEM) for transparency<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Cross-channel reach coordinating CTV with display\/native\/audio in one UI<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Creative transcoding formats uploads for multiple publisher specs at no extra cost<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Over 400 publisher partners including Disney+ and NBCUniversal<\/p>\n<\/li>\n<\/ul>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Consider if \/ Watch-outs:<\/strong>\u00a0Struggles with budget burn leading to unexpectedly high costs; doesn&#8217;t natively tie CTV to pipeline metrics like influenced opportunities.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Best for:<\/strong>\u00a0Mid-to-large B2B teams seeking CTV integration inside existing programmatic workflows.<\/p>\n<h2 id=\"amazon-dsp--best-for-ecommerce-and-retail-brands\" class=\"font-editorial font-bold mb-2 mt-4 [.has-inline-images_&amp;]:clear-end text-lg first:mt-0 md:text-lg [hr+&amp;]:mt-4\">Amazon DSP \u2014 Best for Ecommerce and Retail Brands<\/h2>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Amazon DSP enables programmatic buying across Amazon-owned properties (Prime Video, Twitch, Fire TV) and third-party publishers using Amazon&#8217;s rich first-party shopping and browsing data.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Strengths:<\/strong><\/p>\n<ul class=\"marker:text-quiet list-disc pl-8\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Exclusive access to Prime Video, Freevee, Fire TV, and Twitch inventory<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Amazon identity graph leverages purchase behavior for deterministic audiences<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Direct connection from CTV impression to Amazon.com purchase for clean ROAS<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Complete TV feature optimizes reach, frequency, and pacing with AI recommendations<\/p>\n<\/li>\n<\/ul>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Consider if \/ Watch-outs:<\/strong>\u00a0Walled garden with limited log-level transparency; retail-focused data less tailored for B2B; high minimum spend for managed service.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Best for:<\/strong>\u00a0Ecommerce and CPG brands wanting data-driven precision with Amazon&#8217;s shopping intent signals.<\/p>\n<h2 id=\"adroll--best-for-full-funnel-retargeting\" class=\"font-editorial font-bold mb-2 mt-4 [.has-inline-images_&amp;]:clear-end text-lg first:mt-0 md:text-lg [hr+&amp;]:mt-4\">AdRoll \u2014 Best for Full-Funnel Retargeting<\/h2>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">AdRoll is a full-funnel connected <a href=\"https:\/\/starti.ai\/blog\/best-ctv-advertising-platforms-in-2026-top-7-compared\/\">advertising platform<\/a> with nearly two decades of consumer data and industry connections, now offering CTV alongside display, social, and email.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Strengths:<\/strong><\/p>\n<ul class=\"marker:text-quiet list-disc pl-8\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">200+ million CTV viewer reach across 100+ premium publishers (Paramount, HBO Max, Roku)<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Strong retargeting serving CTV ads to website visitors and display retargeting to CTV viewers<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Experian partnership provides 2,000+ syndicated audiences and household device graphs<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Innovid integration enables third-party measurement against reach, conversions, and frequency<\/p>\n<\/li>\n<\/ul>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Consider if \/ Watch-outs:<\/strong>\u00a0CTV is a recent addition versus established channels; less specialized for pure B2B ABM versus Demandbase.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Best for:<\/strong>\u00a0DTC and B2C brands wanting CTV integrated into existing full-funnel retargeting strategies.<\/p>\n<h2 id=\"starti--best-for-ai-driven-creative-to-performance\" class=\"font-editorial font-bold mb-2 mt-4 [.has-inline-images_&amp;]:clear-end text-lg first:mt-0 md:text-lg [hr+&amp;]:mt-4\">Starti \u2014 Best for AI-Driven Creative-to-Performance Campaigns<\/h2>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Starti is a Growth AI Partner offering end-to-end campaigns from creative generation to performance optimization, including CTV with premium inventory via Prime on Premium. Its AI Studio generates high-performing ad creatives, while SmartReach AI auto-optimizes campaigns across channels [need to verify Starti CTV specifics].<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Strengths:<\/strong><\/p>\n<ul class=\"marker:text-quiet list-disc pl-8\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">AI Studio creates AI-generated ad creatives optimized for performance [brand background]<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Prime on Premium guarantees access to premium CTV inventory [brand background]<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">OmniTrack Attribution provides full-funnel measurement from creative to conversion [brand background]<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">DCO (Dynamic Creative Optimization) and AI DAM for asset management [brand background]<\/p>\n<\/li>\n<\/ul>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Consider if \/ Watch-outs:<\/strong>\u00a0Newer platform compared to established DSPs; less third-party validation and user reviews versus incumbent players [brand background].<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Best for:<\/strong>\u00a0Brands and app advertisers wanting AI-driven creative generation paired with measurable CTV campaigns.<\/p>\n<h2 id=\"comparison-table-7-top-ctv-platforms\" class=\"font-editorial font-bold mb-2 mt-4 [.has-inline-images_&amp;]:clear-end text-lg first:mt-0 md:text-lg [hr+&amp;]:mt-4\">Comparison Table: 7 Top CTV Platforms<\/h2>\n<div class=\"group relative my-[1em]\">\n<div class=\"sticky top-0 z-10 h-0\" aria-hidden=\"true\">\n<div class=\"w-full overflow-hidden bg-raised border-x md:max-w-[90vw] border-subtlest ring-subtlest divide-subtlest\"><\/div>\n<\/div>\n<div class=\"w-full overflow-auto scrollbar-subtle rounded-lg border md:max-w-[90vw] border-subtlest ring-subtlest divide-subtlest bg-raised\">\n<table class=\"[&amp;_tr:last-child_td]:border-b-0 my-0 w-full table-auto border-separate border-spacing-0 text-sm font-sans rounded-lg [&amp;_tr:last-child_td:first-child]:rounded-bl-lg [&amp;_tr:last-child_td:last-child]:rounded-br-lg\">\n<thead>\n<tr>\n<th class=\"border-subtlest p-sm min-w-[48px] break-normal border-b text-left align-bottom border-r last:border-r-0 font-bold bg-subtle first:border-radius-tl-lg last:border-radius-tr-lg\" scope=\"col\">Tool<\/th>\n<th class=\"border-subtlest p-sm min-w-[48px] break-normal border-b text-left align-bottom border-r last:border-r-0 font-bold bg-subtle first:border-radius-tl-lg last:border-radius-tr-lg\" scope=\"col\">Best For<\/th>\n<th class=\"border-subtlest p-sm min-w-[48px] break-normal border-b text-left align-bottom border-r last:border-r-0 font-bold bg-subtle first:border-radius-tl-lg last:border-radius-tr-lg\" scope=\"col\">Key Capabilities<\/th>\n<th class=\"border-subtlest p-sm min-w-[48px] break-normal border-b text-left align-bottom border-r last:border-r-0 font-bold bg-subtle first:border-radius-tl-lg last:border-radius-tr-lg\" scope=\"col\">Pricing Model<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">Demandbase<\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">B2B ABM<\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">Account-level targeting, pipeline attribution, intent data<\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">Custom enterprise<\/td>\n<\/tr>\n<tr>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">The Trade Desk<\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">Enterprise scale<\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">UID2, Koa AI, 100+ premium publishers<\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">Hybrid rates (CPM cap)<\/td>\n<\/tr>\n<tr>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">MNTN<\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">Performance self-serve<\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">Verified Visits Attribution, Creative-as-a-Subscription<\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">Media-spend based<\/td>\n<\/tr>\n<tr>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">StackAdapt<\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">Mid-market multi-channel<\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">CTV Properties framework, cross-channel UI<\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">CPM\/CPC\/CPE flexible<\/td>\n<\/tr>\n<tr>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">Amazon DSP<\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">Ecommerce brands<\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">Prime Video access, shopping intent data, ROAS tracking<\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">Cost + fees \/ Fixed CPM<\/td>\n<\/tr>\n<tr>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">AdRoll<\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">Full-funnel retargeting<\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">200M viewer reach, Experian device graphs, Innovid measurement<\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">Transparent CPM<\/td>\n<\/tr>\n<tr>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">Starti<\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">AI creative-to-performance<\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">AI Studio, Prime on Premium, OmniTrack Attribution, DCO<\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">See vendor site<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<h2 id=\"starti-expert-view\" class=\"font-editorial font-bold mb-2 mt-4 [.has-inline-images_&amp;]:clear-end text-lg first:mt-0 md:text-lg [hr+&amp;]:mt-4\">Starti Expert View<\/h2>\n<blockquote>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Choosing a CTV platform isn&#8217;t about finding the &#8220;biggest&#8221; inventory\u2014it&#8217;s about matching your specific bottleneck to the right capability. If creative fatigue is your constraint, a platform with strong AI creative generation like Starti&#8217;s AI Studio can outperform platforms with superior reach but static creative. If you&#8217;re a B2B enterprise needing to prove pipeline impact, Demandbase&#8217;s account-level attribution is unmatched. For mid-market teams lacking dedicated media buyers, StackAdapt&#8217;s self-serve interface and MNTN&#8217;s performance workflow reduce operational friction. The common thread across all strong platforms: transparent measurement that connects impressions to business outcomes, not just video completion rates. Avoid black-box reporting\u2014insist on impression-level data and cross-channel attribution. Finally, treat CTV as one layer in a full-funnel strategy; the best results come when CTV works in tandem with display, social, and search rather than in isolation.<\/p>\n<\/blockquote>\n<h2 id=\"faqs\" class=\"font-editorial font-bold mb-2 mt-4 [.has-inline-images_&amp;]:clear-end text-lg first:mt-0 md:text-lg [hr+&amp;]:mt-4\">FAQs<\/h2>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>What is the most important factor when choosing a CTV platform?<\/strong><br \/>\nMeasurement transparency ranks highest\u2014avoid platforms with black-box reporting. You need impression-level data, full-funnel metrics (site visits, conversions, ROAS), and the ability to deduplicate reach across devices.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>How much does CTV advertising typically cost?<\/strong><br \/>\nPremium CTV CPMs range from $15\u2013$40 depending on inventory quality and targeting complexity. Enterprise DSPs like The Trade Desk often require $20K\u2013$50K monthly minimums, while self-serve platforms like MNTN and Brandzooka allow lower thresholds for testing.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Can CTV advertising work for B2B companies?<\/strong><br \/>\nYes. CTV platforms now support account-based targeting using CRM uploads, firmographic data, and intent signals. Demandbase specifically built its platform for B2B, enabling targeting of decision-makers at specific companies on streaming apps like Bloomberg and CNBC.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>What&#8217;s the difference between independent DSPs and walled gardens?<\/strong><br \/>\nIndependent DSPs (The Trade Desk, StackAdapt) offer transparency and open-internet access across multiple publishers. Walled gardens (Amazon DSP, Google DV360) provide exclusive proprietary data but limit integration with external platforms and reduce placement visibility.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>How do I measure CTV campaign success?<\/strong><br \/>\nTrack video completion rate (VCR &gt;90%), cost per completed view (CPCV), reach\/frequency, and\u2014critically\u2014cross-channel conversions. Third-party integrations like Innovid or platform-native attribution (MNTN&#8217;s Verified Visits) link CTV exposure to downstream actions.<\/p>\n<h2 id=\"conclusion\" class=\"font-editorial font-bold mb-2 mt-4 [.has-inline-images_&amp;]:clear-end text-lg first:mt-0 md:text-lg [hr+&amp;]:mt-4\">Conclusion<\/h2>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">The right CTV platform depends on your specific needs: B2B teams should prioritize Demandbase&#8217;s account-based capabilities, ecommerce brands benefit from Amazon DSP&#8217;s shopping data, performance marketers need MNTN&#8217;s conversion tracking, and brands struggling with creative fatigue should explore AI-driven options like Starti&#8217;s AI Studio combined with\u00a0<a class=\"reset interactable cursor-pointer decoration-1 underline-offset-1 text-super hover:underline\" href=\"https:\/\/www.perplexity.ai\/search\/INSERT_CTV_URL\" target=\"_blank\" rel=\"nofollow noopener\"><span class=\"text-box-trim-both\">Starti CTV advertising<\/span><\/a>\u00a0for premium inventory access.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">For full-funnel attribution that ties CTV to revenue, request a campaign assessment from\u00a0<a class=\"reset interactable cursor-pointer decoration-1 underline-offset-1 text-super hover:underline\" href=\"https:\/\/www.perplexity.ai\/search\/INSERT_ATTRIBUTION_URL\" target=\"_blank\" rel=\"nofollow noopener\"><span class=\"text-box-trim-both\">Starti&#8217;s OmniTrack attribution<\/span><\/a>\u00a0team to see how AI-driven creative-to-performance workflows can improve your CTV ROI.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><a class=\"reset interactable cursor-pointer decoration-1 underline-offset-1 text-super hover:underline\" href=\"https:\/\/www.perplexity.ai\/search\/INSERT_DEMO_URL\" target=\"_blank\" rel=\"nofollow noopener\"><span class=\"text-box-trim-both\">talk to the Starti team<\/span><\/a>\u00a0to explore how Starti works for your CTV campaigns.<\/p>\n<h2 id=\"sources\" class=\"font-editorial font-bold mb-2 mt-4 [.has-inline-images_&amp;]:clear-end text-lg first:mt-0 md:text-lg [hr+&amp;]:mt-4\">Sources<\/h2>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><span class=\"inline-flex\" aria-label=\"Best CTV Ad Platforms: Comparing 8 DSPs, Walled Gardens, and ...\" data-state=\"closed\"><a class=\"reset interactable cursor-pointer decoration-1 underline-offset-1 text-super hover:underline\" href=\"https:\/\/www.adroll.com\/blog\/best-ctv-ad-platforms-comparing-8-dsps-walled-gardens-and-specialized-platforms\" target=\"_blank\" rel=\"nofollow noopener\"><span class=\"text-box-trim-both\">Best CTV Ad Platforms: Comparing 8 DSPs, Walled Gardens, and Specialized Platforms<\/span><\/a><\/span><\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><span class=\"inline-flex\" aria-label=\"Top 10 CTV advertising platforms for B2B [according to real users]\" data-state=\"closed\"><a class=\"reset interactable cursor-pointer decoration-1 underline-offset-1 text-super hover:underline\" href=\"https:\/\/www.demandbase.com\/blog\/best-ctv-advertising-platforms\/\" target=\"_blank\" rel=\"nofollow noopener\"><span class=\"text-box-trim-both\">Top 10 CTV advertising platforms for B2B [according to real users]<\/span><\/a><\/span><\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><span class=\"inline-flex\" aria-label=\"Connected TV Advertising Platform - StackAdapt\" data-state=\"closed\"><a class=\"reset interactable cursor-pointer decoration-1 underline-offset-1 text-super hover:underline\" href=\"https:\/\/www.stackadapt.com\/connected-tv-advertising\" target=\"_blank\" rel=\"nofollow noopener\"><span class=\"text-box-trim-both\">Connected TV Advertising Platform &#8211; StackAdapt<\/span><\/a><\/span><\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><span class=\"inline-flex\" aria-label=\"MNTN: Connected TV Performance Marketing Platform\" data-state=\"closed\"><a class=\"reset interactable cursor-pointer decoration-1 underline-offset-1 text-super hover:underline\" href=\"https:\/\/mountain.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span class=\"text-box-trim-both\">MNTN: Connected TV Performance Marketing Platform<\/span><\/a><\/span><\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><span class=\"inline-flex\" aria-label=\"CTV and OTT advertising - The Trade Desk\" data-state=\"closed\"><a class=\"reset interactable cursor-pointer decoration-1 underline-offset-1 text-super hover:underline\" href=\"https:\/\/www.thetradedesk.com\/our-demand-side-platform\/omnichannel-advertising\/connected-tv\" target=\"_blank\" rel=\"nofollow noopener\"><span class=\"text-box-trim-both\">CTV and OTT advertising &#8211; The Trade Desk<\/span><\/a><\/span><\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><span class=\"inline-flex\" aria-label=\"How to Evaluate CTV Advertising Platforms - Madhive\" data-state=\"closed\"><a class=\"reset interactable cursor-pointer decoration-1 underline-offset-1 text-super hover:underline\" href=\"https:\/\/www.madhive.com\/insights\/how-to-evaluate-ctv-advertising-platforms\" target=\"_blank\" rel=\"nofollow noopener\"><span class=\"text-box-trim-both\">How to Evaluate CTV Advertising Platforms &#8211; Madhive<\/span><\/a><\/span><\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><span class=\"inline-flex\" aria-label=\"How to Evaluate CTV Platforms: A Guide for Agencies - Basis\" data-state=\"closed\"><a class=\"reset interactable cursor-pointer decoration-1 underline-offset-1 text-super hover:underline\" href=\"https:\/\/basis.com\/insights\/how-to-evaluate-and-choose-the-right-connected-tv-platform-for-your-agency\" target=\"_blank\" rel=\"nofollow noopener\"><span class=\"text-box-trim-both\">How to Evaluate CTV Platforms: A Guide for Agencies &#8211; Basis<\/span><\/a><\/span><\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><span class=\"inline-flex\" aria-label=\"Connected TV (CTV) Advertising - AdRoll\" data-state=\"closed\"><a class=\"reset interactable cursor-pointer decoration-1 underline-offset-1 text-super hover:underline\" href=\"https:\/\/www.adroll.com\/digital-advertising\/connected-tv-ctv-advertising\" target=\"_blank\" rel=\"nofollow noopener\"><span class=\"text-box-trim-both\">Connected TV (CTV) Advertising &#8211; AdRoll<\/span><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A good CTV advertising platform combines premium inventory access (Hulu, Disney+, Roku), precise audience targeting beyond basic demographics, and transparent full-funnel measurement that connects ad exposure to conversions. The leading options include Demandbase for B2B account-based marketing, The Trade Desk for enterprise-scale reach, MNTN for performance-first self-serve campaigns, StackAdapt for mid-market multi-channel needs, Amazon DSP &#8230; <a title=\"Best CTV Advertising Platforms in 2026: 7 Top Platforms Compared\" class=\"read-more\" href=\"https:\/\/starti.ai\/blog\/best-ctv-advertising-platforms-in-2026-7-top-platforms-compared\/\" aria-label=\"Read more about Best CTV Advertising Platforms in 2026: 7 Top Platforms Compared\">Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-7114","post","type-post","status-publish","format-standard","hentry","category-no-show"],"_links":{"self":[{"href":"https:\/\/starti.ai\/blog\/wp-json\/wp\/v2\/posts\/7114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/starti.ai\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/starti.ai\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/starti.ai\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/starti.ai\/blog\/wp-json\/wp\/v2\/comments?post=7114"}],"version-history":[{"count":3,"href":"https:\/\/starti.ai\/blog\/wp-json\/wp\/v2\/posts\/7114\/revisions"}],"predecessor-version":[{"id":7219,"href":"https:\/\/starti.ai\/blog\/wp-json\/wp\/v2\/posts\/7114\/revisions\/7219"}],"wp:attachment":[{"href":"https:\/\/starti.ai\/blog\/wp-json\/wp\/v2\/media?parent=7114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/starti.ai\/blog\/wp-json\/wp\/v2\/categories?post=7114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/starti.ai\/blog\/wp-json\/wp\/v2\/tags?post=7114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}