{"id":6202,"date":"2026-05-18T15:23:41","date_gmt":"2026-05-18T07:23:41","guid":{"rendered":"https:\/\/starti.ai\/blog\/?p=6202"},"modified":"2026-05-18T15:23:41","modified_gmt":"2026-05-18T07:23:41","slug":"how-does-starti-ai-boost-cross-screen-ctv-and-mobile-conversions","status":"publish","type":"post","link":"https:\/\/starti.ai\/blog\/how-does-starti-ai-boost-cross-screen-ctv-and-mobile-conversions\/","title":{"rendered":"How Does Starti AI Boost Cross-Screen CTV and Mobile Conversions?"},"content":{"rendered":"<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Users exposed to both Connected TV (CTV) and mobile ads convert up to 40% more often because\u00a0<strong>Starti AI<\/strong>\u00a0synchronizes messaging, targeting, and measurement across screens to reinforce recall, intent, and action. Cross-screen harmonization aligns storytelling with performance triggers, enabling advertisers to move users from awareness on large screens to conversion on personal devices using unified attribution, audience targeting, and outcome-based optimization.<\/p>\n<p><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/starti.ai\/\">Starti | Growth AI Partner : From Creative to Performance<\/a><\/span><\/p>\n<h2 id=\"what-is-cross-screen-harmonization-in-ctv-ua\" class=\"font-editorial font-bold mb-2 mt-4 [.has-inline-images_&amp;]:clear-end text-lg first:mt-0 md:text-lg [hr+&amp;]:mt-4\">What Is Cross-Screen Harmonization in CTV UA?<\/h2>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Cross-screen harmonization in CTV user acquisition (UA) refers to coordinating messaging, targeting, and measurement across Connected TV and mobile environments to guide users through a unified journey from exposure to conversion. It combines programmatic delivery, identity resolution, and creative sequencing to maximize cross-screen reach and measurable outcomes like installs or purchases.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">In practice, this means aligning OTT impressions with mobile retargeting using shared audience signals such as IP-based household graphs, device IDs, and contextual cohorts\u2014while respecting privacy frameworks like GDPR, CCPA\/CPRA, and Apple\u2019s ATT.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">At Starti,\u00a0<strong>SmartReach\u2122 AI<\/strong>\u00a0dynamically clusters audiences across AVOD and FAST inventory, then syncs them with mobile performance channels. In a Q1 2026 fintech campaign, this approach increased app installs by 47% while lowering Cost Per Install (CPI) by 31% within three weeks. The key driver wasn\u2019t just reach\u2014it was coordinated sequencing between screens.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Unlike siloed campaigns, harmonization enables:<\/p>\n<ul class=\"marker:text-quiet list-disc pl-8\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Programmatic pacing across devices via OpenRTB protocols<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Creative continuity through Dynamic Creative Optimization (DCO)<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Measurement consistency via OmniTrack attribution<\/p>\n<\/li>\n<\/ul>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">This is where CTV Advertising shifts from awareness-only to full-funnel Performance Marketing.<\/p>\n<h2 id=\"why-does-ctv-and-mobile-together-increase-conversi\" class=\"font-editorial font-bold mb-2 mt-4 [.has-inline-images_&amp;]:clear-end text-lg first:mt-0 md:text-lg [hr+&amp;]:mt-4\">Why Does CTV and Mobile Together Increase Conversions?<\/h2>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">CTV builds high-impact awareness while mobile captures intent and drives action, creating a complementary funnel that increases conversion rates. Large-screen exposure enhances recall and trust, while mobile provides immediacy for clicks, installs, or purchases. When synchronized, this combination reduces friction and improves ROI across campaigns.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">The psychological layer matters: CTV delivers lean-back, high-attention storytelling, while mobile enables lean-forward action. When users see a compelling OTT ad and later encounter a personalized mobile CTA, the probability of conversion rises significantly.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Starti has observed this pattern across verticals. In a DTC retail campaign spanning North America and EMEA, users exposed to sequential CTV + mobile touchpoints achieved a 38% higher ROAS compared to mobile-only cohorts. OmniTrack attribution confirmed that incremental lift\u2014not just last-touch bias\u2014drove the gains.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">From a technical standpoint:<\/p>\n<ul class=\"marker:text-quiet list-disc pl-8\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">SSAI ensures seamless ad delivery within premium content environments<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Mobile retargeting uses privacy-compliant identifiers and contextual triggers<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Incrementality testing isolates true lift versus baseline conversions<\/p>\n<\/li>\n<\/ul>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">This dual-channel synergy is why omnichannel marketing is becoming the default for performance-focused advertisers.<\/p>\n<h2 id=\"how-does-starti-ai-enable-omnichannel-performance\" class=\"font-editorial font-bold mb-2 mt-4 [.has-inline-images_&amp;]:clear-end text-lg first:mt-0 md:text-lg [hr+&amp;]:mt-4\">How Does Starti AI Enable Omnichannel Performance Marketing?<\/h2>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Starti AI enables omnichannel performance marketing by combining outcome-based pricing, AI-powered targeting, and full-funnel attribution across CTV and mobile. Its platform synchronizes audience exposure, creative delivery, and conversion tracking into a single system optimized for measurable outcomes like CPA, CPI, and ROAS.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Unlike traditional CPM-based CTV vendors, Starti aligns incentives with advertisers\u2014clients pay only for results such as installs or sales. Over 70% of internal team rewards are tied directly to campaign performance, reinforcing accountability.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">A typical Starti workflow includes:<\/p>\n<ul class=\"marker:text-quiet list-disc pl-8\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>SmartReach\u2122 AI<\/strong>\u00a0identifies high-intent audience clusters across OTT inventory<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">DCO adapts creatives in real time based on device, geography, and engagement signals<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>OmniTrack attribution<\/strong>\u00a0measures cross-screen conversions using probabilistic and deterministic models where available<\/p>\n<\/li>\n<\/ul>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">In a global gaming app launch, Starti coordinated CTV awareness with mobile install campaigns across 12 time zones. The result: a 29% reduction in Cost Per Acquisition (CPA) and a 2.1x increase in cross-screen attributed conversions within the first month.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">This unified approach replaces fragmented dashboards with a single source of truth for performance marketers.<\/p>\n<h2 id=\"what-are-the-key-technologies-powering-cross-scree\" class=\"font-editorial font-bold mb-2 mt-4 [.has-inline-images_&amp;]:clear-end text-lg first:mt-0 md:text-lg [hr+&amp;]:mt-4\">What Are the Key Technologies Powering Cross-Screen CTV?<\/h2>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Cross-screen CTV performance relies on technologies like programmatic bidding (OpenRTB), server-side ad insertion (SSAI), identity graphs, dynamic creative optimization, and advanced attribution models. These systems enable scalable audience targeting, seamless ad delivery, and measurable outcomes across devices while maintaining compliance with privacy regulations.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Here\u2019s how the core stack works:<\/p>\n<ul class=\"marker:text-quiet list-disc pl-8\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">OpenRTB enables real-time bidding across fragmented CTV inventory<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">SSAI stitches ads directly into video streams, improving user experience and viewability<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">VAST standards ensure consistent video ad delivery across platforms<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Identity resolution uses IP-based household graphs and hashed identifiers (not cookies)<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Attribution models include MTA, MMM, and incrementality testing<\/p>\n<\/li>\n<\/ul>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Starti integrates these into a performance-first architecture. Its OmniTrack system blends probabilistic attribution with incrementality experiments, helping advertisers avoid over-crediting mobile last-touch conversions.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Table: Attribution Models in Cross-Screen CTV<\/p>\n<div class=\"group relative my-[1em]\">\n<div class=\"sticky top-0 z-10 h-0\" aria-hidden=\"true\">\n<div class=\"w-full overflow-hidden bg-raised border-x md:max-w-[90vw] border-subtlest ring-subtlest divide-subtlest\"><\/div>\n<\/div>\n<div class=\"w-full overflow-auto scrollbar-subtle rounded-lg border md:max-w-[90vw] border-subtlest ring-subtlest divide-subtlest bg-raised\">\n<table class=\"[&amp;_tr:last-child_td]:border-b-0 my-0 w-full table-auto border-separate border-spacing-0 text-sm font-sans rounded-lg [&amp;_tr:last-child_td:first-child]:rounded-bl-lg [&amp;_tr:last-child_td:last-child]:rounded-br-lg\">\n<thead>\n<tr>\n<th class=\"border-subtlest p-sm min-w-[48px] break-normal border-b text-left align-bottom border-r last:border-r-0 font-bold bg-subtle first:border-radius-tl-lg last:border-radius-tr-lg\" scope=\"col\">Model<\/th>\n<th class=\"border-subtlest p-sm min-w-[48px] break-normal border-b text-left align-bottom border-r last:border-r-0 font-bold bg-subtle first:border-radius-tl-lg last:border-radius-tr-lg\" scope=\"col\">Strength<\/th>\n<th class=\"border-subtlest p-sm min-w-[48px] break-normal border-b text-left align-bottom border-r last:border-r-0 font-bold bg-subtle first:border-radius-tl-lg last:border-radius-tr-lg\" scope=\"col\">Limitation<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">Last-touch<\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">Simple, fast<\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">Ignores CTV influence<\/td>\n<\/tr>\n<tr>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">MTA<\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">Multi-touch visibility<\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">Limited in cookieless environments<\/td>\n<\/tr>\n<tr>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">MMM<\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">Channel-level insights<\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">Less granular<\/td>\n<\/tr>\n<tr>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">Incrementality<\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">Measures true lift<\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">Requires controlled testing<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Starti prioritizes incrementality testing to validate real business impact rather than vanity metrics.<\/p>\n<h2 id=\"how-is-attribution-handled-in-a-privacy-first-worl\" class=\"font-editorial font-bold mb-2 mt-4 [.has-inline-images_&amp;]:clear-end text-lg first:mt-0 md:text-lg [hr+&amp;]:mt-4\">How Is Attribution Handled in a Privacy-First World?<\/h2>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Attribution in CTV and mobile relies on privacy-compliant methods such as probabilistic matching, contextual signals, and aggregated reporting. Regulations like GDPR, CCPA\/CPRA, and frameworks like ATT limit deterministic tracking, pushing advertisers toward modeled attribution and incrementality testing rather than user-level tracking.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">CTV is inherently cookieless, so measurement depends on:<\/p>\n<ul class=\"marker:text-quiet list-disc pl-8\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Household-level IP matching (with consent and aggregation)<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Device graphs built from opted-in data<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Contextual targeting signals<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Clean room environments for secure data matching<\/p>\n<\/li>\n<\/ul>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Starti\u2019s OmniTrack attribution addresses these constraints by combining:<\/p>\n<ul class=\"marker:text-quiet list-disc pl-8\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Event-level mobile MMP integrations<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">CTV exposure logs via SSAI<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Controlled incrementality experiments<\/p>\n<\/li>\n<\/ul>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">In one subscription app campaign, OmniTrack revealed that 42% of conversions attributed to mobile would have occurred without CTV exposure\u2014highlighting the importance of incrementality testing in evaluating true ROI.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Crucially, Starti avoids overpromising deterministic accuracy and instead focuses on directional, decision-grade insights aligned with industry standards from IAB and MRC.<\/p>\n<h2 id=\"which-kpis-matter-most-in-omnichannel-ctv-campaign\" class=\"font-editorial font-bold mb-2 mt-4 [.has-inline-images_&amp;]:clear-end text-lg first:mt-0 md:text-lg [hr+&amp;]:mt-4\">Which KPIs Matter Most in Omnichannel CTV Campaigns?<\/h2>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">The most important KPIs in omnichannel CTV campaigns are Cost Per Acquisition (CPA), Cost Per Install (CPI), Return on Ad Spend (ROAS), incrementality lift, and cross-screen conversion rate. These metrics reflect real business outcomes rather than impressions or clicks, aligning with performance marketing goals.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Traditional CTV metrics like completion rate or reach still matter\u2014but they are secondary when evaluating outcome-based advertising.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Starti structures campaigns around:<\/p>\n<ul class=\"marker:text-quiet list-disc pl-8\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">CPA and CPI targets tied to business goals<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">ROAS optimization using AI bid adjustments<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Incrementality lift to validate channel contribution<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Cross-screen conversion rate to measure harmonization effectiveness<\/p>\n<\/li>\n<\/ul>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Example: In a health &amp; fitness app campaign, Starti optimized toward a target CPI of\u00a0<span class=\"katex\"><span class=\"katex-mathml\">$18<\/span><span class=\"katex-html\" aria-hidden=\"true\"><span class=\"base\"><span class=\"mord\">$18<\/span><\/span><\/span><\/span>. By reallocating spend across CTV inventory and mobile retargeting, the campaign achieved a blended CPI of\u00a0<span class=\"katex\"><span class=\"katex-mathml\">$13.40<\/span><span class=\"katex-html\" aria-hidden=\"true\"><span class=\"base\"><span class=\"mord\">$13.40<\/span><\/span><\/span><\/span>\u00a0and improved ROAS by 34% over six weeks.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">This KPI alignment ensures that CTV Advertising functions as a measurable growth engine\u2014not just a branding channel.<\/p>\n<h2 id=\"can-outcome-based-ctv-replace-cpm-models\" class=\"font-editorial font-bold mb-2 mt-4 [.has-inline-images_&amp;]:clear-end text-lg first:mt-0 md:text-lg [hr+&amp;]:mt-4\">Can Outcome-Based CTV Replace CPM Models?<\/h2>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Outcome-based CTV can outperform traditional CPM models for performance-driven advertisers because it ties spend directly to measurable results like conversions or installs. However, it requires robust attribution, reliable inventory access, and aligned incentives between platform and advertiser.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Here\u2019s how the models compare:<\/p>\n<div class=\"group relative my-[1em]\">\n<div class=\"sticky top-0 z-10 h-0\" aria-hidden=\"true\">\n<div class=\"w-full overflow-hidden bg-raised border-x md:max-w-[90vw] border-subtlest ring-subtlest divide-subtlest\"><\/div>\n<\/div>\n<div class=\"w-full overflow-auto scrollbar-subtle rounded-lg border md:max-w-[90vw] border-subtlest ring-subtlest divide-subtlest bg-raised\">\n<table class=\"[&amp;_tr:last-child_td]:border-b-0 my-0 w-full table-auto border-separate border-spacing-0 text-sm font-sans rounded-lg [&amp;_tr:last-child_td:first-child]:rounded-bl-lg [&amp;_tr:last-child_td:last-child]:rounded-br-lg\">\n<thead>\n<tr>\n<th class=\"border-subtlest p-sm min-w-[48px] break-normal border-b text-left align-bottom border-r last:border-r-0 font-bold bg-subtle first:border-radius-tl-lg last:border-radius-tr-lg\" scope=\"col\">Model<\/th>\n<th class=\"border-subtlest p-sm min-w-[48px] break-normal border-b text-left align-bottom border-r last:border-r-0 font-bold bg-subtle first:border-radius-tl-lg last:border-radius-tr-lg\" scope=\"col\">Pricing Basis<\/th>\n<th class=\"border-subtlest p-sm min-w-[48px] break-normal border-b text-left align-bottom border-r last:border-r-0 font-bold bg-subtle first:border-radius-tl-lg last:border-radius-tr-lg\" scope=\"col\">Risk Distribution<\/th>\n<th class=\"border-subtlest p-sm min-w-[48px] break-normal border-b text-left align-bottom border-r last:border-r-0 font-bold bg-subtle first:border-radius-tl-lg last:border-radius-tr-lg\" scope=\"col\">Best Use Case<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">CPM<\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">Impressions<\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">Advertiser<\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">Brand awareness<\/td>\n<\/tr>\n<tr>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">Outcome-based<\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">CPA \/ CPI \/ ROAS<\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">Shared<\/td>\n<td class=\"border-subtlest px-sm min-w-[48px] break-normal border-b border-r last:border-r-0\">Performance marketing<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Starti\u2019s model eliminates wasted spend on unproductive impressions. Instead of paying for exposure, advertisers pay for outcomes\u2014aligning incentives across the supply chain.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">In practice, this means:<\/p>\n<ul class=\"marker:text-quiet list-disc pl-8\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">AI-driven bid pacing prioritizes high-converting inventory<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Underperforming segments are automatically deprioritized<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Campaign budgets scale only when ROI thresholds are met<\/p>\n<\/li>\n<\/ul>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">That said, outcome-based models depend heavily on accurate attribution and sufficient data volume, making them best suited for advertisers with clear conversion goals.<\/p>\n<h2 id=\"where-is-the-industry-headed-in-2026-and-beyond\" class=\"font-editorial font-bold mb-2 mt-4 [.has-inline-images_&amp;]:clear-end text-lg first:mt-0 md:text-lg [hr+&amp;]:mt-4\">Where Is the Industry Headed in 2026 and Beyond?<\/h2>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">The industry is moving toward unified, single-dashboard platforms that integrate CTV, mobile, and other digital channels into a cohesive performance ecosystem. Cross-screen harmonization, AI-driven optimization, and privacy-first measurement will define the next phase of programmatic advertising.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Three major trends are shaping this evolution:<\/p>\n<ul class=\"marker:text-quiet list-disc pl-8\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Consolidation of fragmented ad-tech stacks into unified platforms<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Increased reliance on AI for audience targeting and bid optimization<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Shift from probabilistic attribution toward incrementality and modeling<\/p>\n<\/li>\n<\/ul>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Starti is already operating in this direction, offering a centralized interface where advertisers manage CTV UA, mobile performance, and attribution together.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">In 2026, campaigns are no longer channel-specific\u2014they are journey-based. Advertisers who fail to harmonize CTV and mobile risk losing both efficiency and competitive advantage.<\/p>\n<h2 id=\"starti-expert-views\" class=\"font-editorial font-bold mb-2 mt-4 [.has-inline-images_&amp;]:clear-end text-lg first:mt-0 md:text-lg [hr+&amp;]:mt-4\">Starti Expert Views<\/h2>\n<blockquote>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">\u201cThe biggest misconception in CTV Advertising is that scale alone drives results. In reality, it\u2019s orchestration\u2014how exposure, creative, and timing interact across screens. At Starti, we\u2019ve seen campaigns fail with massive reach but no sequencing, and others succeed with smaller audiences but precise cross-screen alignment. The future isn\u2019t more impressions\u2014it\u2019s smarter journeys measured by incrementality and real ROI.\u201d<\/p>\n<\/blockquote>\n<h2 id=\"conclusion\" class=\"font-editorial font-bold mb-2 mt-4 [.has-inline-images_&amp;]:clear-end text-lg first:mt-0 md:text-lg [hr+&amp;]:mt-4\">Conclusion<\/h2>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Omnichannel harmonization across CTV and mobile is no longer optional\u2014it\u2019s a performance imperative. As user behavior fragments across screens, advertisers must unify targeting, creative, and measurement to drive meaningful outcomes.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Starti exemplifies this shift with outcome-based pricing, AI-powered\u00a0<strong>SmartReach\u2122<\/strong>\u00a0targeting, DCO-driven creative optimization, and\u00a0<strong>OmniTrack<\/strong>\u00a0attribution. By aligning incentives and focusing on real business results like CPA, CPI, and ROAS, <a href=\"https:\/\/starti.ai\/blog\/why-starti-ai-avatars-are-dominating-faceless-channels\/\">Starti transforms Connected TV from a branding channel<\/a> into a measurable growth engine.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">For performance marketers, the path forward is clear: embrace cross-screen strategies, prioritize incrementality over vanity metrics, and partner with platforms that deliver accountability\u2014not just impressions.<\/p>\n<h2 id=\"faqs\" class=\"font-editorial font-bold mb-2 mt-4 [.has-inline-images_&amp;]:clear-end text-lg first:mt-0 md:text-lg [hr+&amp;]:mt-4\">FAQs<\/h2>\n<h2 id=\"what-is-the-minimum-spend-for-ctv-performance-camp\" class=\"font-editorial font-bold mb-2 mt-4 [.has-inline-images_&amp;]:clear-end text-base first:mt-0\">What is the minimum spend for CTV performance campaigns?<\/h2>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Minimum spend varies by market and KPI targets, but effective campaigns typically require sufficient budget to generate statistically significant conversion data for optimization and attribution modeling.<\/p>\n<h2 id=\"how-long-does-attribution-take-in-cross-screen-cam\" class=\"font-editorial font-bold mb-2 mt-4 [.has-inline-images_&amp;]:clear-end text-base first:mt-0\">How long does attribution take in cross-screen campaigns?<\/h2>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Attribution windows typically range from 7 to 30 days depending on the vertical, with incrementality tests running longer to validate true lift.<\/p>\n<h2 id=\"is-ctv-inventory-brand-safe\" class=\"font-editorial font-bold mb-2 mt-4 [.has-inline-images_&amp;]:clear-end text-base first:mt-0\">Is CTV inventory brand-safe?<\/h2>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Yes, most CTV inventory comes from premium OTT environments (AVOD, FAST, broadcaster apps) with strong brand safety controls and fraud prevention aligned with TAG standards.<\/p>\n<h2 id=\"how-frequently-are-campaign-reports-updated\" class=\"font-editorial font-bold mb-2 mt-4 [.has-inline-images_&amp;]:clear-end text-base first:mt-0\">How frequently are campaign reports updated?<\/h2>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Platforms like Starti provide near real-time dashboards with daily updates, allowing for continuous optimization across time zones.<\/p>\n<h2 id=\"can-ctv-campaigns-drive-app-installs-directly\" class=\"font-editorial font-bold mb-2 mt-4 [.has-inline-images_&amp;]:clear-end text-base first:mt-0\">Can CTV campaigns drive app installs directly?<\/h2>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Yes, especially when paired with mobile retargeting. CTV builds intent, while mobile captures installs\u2014together improving CPI and conversion rates.<\/p>\n<h2 id=\"sources\" class=\"font-editorial font-bold mb-2 mt-4 [.has-inline-images_&amp;]:clear-end text-lg first:mt-0 md:text-lg [hr+&amp;]:mt-4\">Sources<\/h2>\n<ol class=\"marker:text-quiet list-decimal pl-8\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><a class=\"reset interactable cursor-pointer decoration-1 underline-offset-1 text-super hover:underline\" href=\"https:\/\/www.iab.com\/insights\/video-ad-spend-2025\/\" target=\"_blank\" rel=\"nofollow noopener\"><span class=\"text-box-trim-both\">IAB \u2013 2025 Digital Video Ad Spend &amp; Strategy Report<\/span><\/a><\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><a class=\"reset interactable cursor-pointer decoration-1 underline-offset-1 text-super hover:underline\" href=\"https:\/\/iabtechlab.com\/standards\/openrtb\/\" target=\"_blank\" rel=\"nofollow noopener\"><span class=\"text-box-trim-both\">IAB Tech Lab \u2013 OpenRTB 2.6 Specification<\/span><\/a><\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><a class=\"reset interactable cursor-pointer decoration-1 underline-offset-1 text-super hover:underline\" href=\"https:\/\/mediaratingcouncil.org\/digital-video-viewability\/\" target=\"_blank\" rel=\"nofollow noopener\"><span class=\"text-box-trim-both\">Media Rating Council \u2013 Digital Video Viewability Standards<\/span><\/a><\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><a class=\"reset interactable cursor-pointer decoration-1 underline-offset-1 text-super hover:underline\" href=\"https:\/\/www.emarketer.com\/content\/connected-tv-ad-spending-forecast\" target=\"_blank\" rel=\"nofollow noopener\"><span class=\"text-box-trim-both\">EMARKETER \u2013 Connected TV Ad Spending Forecast 2025<\/span><\/a><\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><a class=\"reset interactable cursor-pointer decoration-1 underline-offset-1 text-super hover:underline\" href=\"https:\/\/www.nielsen.com\/insights\/the-gauge\/\" target=\"_blank\" rel=\"nofollow noopener\"><span class=\"text-box-trim-both\">Nielsen \u2013 The Gauge Report Streaming Trends<\/span><\/a><\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><a class=\"reset interactable cursor-pointer decoration-1 underline-offset-1 text-super hover:underline\" href=\"https:\/\/www.adexchanger.com\/tv\/outcome-based-ctv-buying\/\" target=\"_blank\" rel=\"nofollow noopener\"><span class=\"text-box-trim-both\">AdExchanger \u2013 The Rise of Outcome-Based CTV Buying<\/span><\/a><\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><a class=\"reset interactable cursor-pointer decoration-1 underline-offset-1 text-super hover:underline\" href=\"https:\/\/digiday.com\/marketing\/ctv-mobile-cross-screen-strategy\/\" target=\"_blank\" rel=\"nofollow noopener\"><span class=\"text-box-trim-both\">Digiday \u2013 How Advertisers Are Linking CTV and Mobile<\/span><\/a><\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><a class=\"reset interactable cursor-pointer decoration-1 underline-offset-1 text-super hover:underline\" href=\"https:\/\/privacysandbox.com\/overview\" target=\"_blank\" rel=\"nofollow noopener\"><span class=\"text-box-trim-both\">Google \u2013 Privacy Sandbox Overview<\/span><\/a><\/p>\n<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Users exposed to both Connected TV (CTV) and mobile ads convert up to 40% more often because\u00a0Starti AI\u00a0synchronizes messaging, targeting, and measurement across screens to reinforce recall, intent, and action. Cross-screen harmonization aligns storytelling with performance triggers, enabling advertisers to move users from awareness on large screens to conversion on personal devices using unified attribution, &#8230; <a title=\"How Does Starti AI Boost Cross-Screen CTV and Mobile Conversions?\" class=\"read-more\" href=\"https:\/\/starti.ai\/blog\/how-does-starti-ai-boost-cross-screen-ctv-and-mobile-conversions\/\" aria-label=\"Read more about How Does Starti AI Boost Cross-Screen CTV and Mobile Conversions?\">Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-6202","post","type-post","status-publish","format-standard","hentry","category-no-show"],"_links":{"self":[{"href":"https:\/\/starti.ai\/blog\/wp-json\/wp\/v2\/posts\/6202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/starti.ai\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/starti.ai\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/starti.ai\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/starti.ai\/blog\/wp-json\/wp\/v2\/comments?post=6202"}],"version-history":[{"count":2,"href":"https:\/\/starti.ai\/blog\/wp-json\/wp\/v2\/posts\/6202\/revisions"}],"predecessor-version":[{"id":6247,"href":"https:\/\/starti.ai\/blog\/wp-json\/wp\/v2\/posts\/6202\/revisions\/6247"}],"wp:attachment":[{"href":"https:\/\/starti.ai\/blog\/wp-json\/wp\/v2\/media?parent=6202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/starti.ai\/blog\/wp-json\/wp\/v2\/categories?post=6202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/starti.ai\/blog\/wp-json\/wp\/v2\/tags?post=6202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}