The AI\u2019s natural language search lets you find exact frames using complex descriptions in milliseconds. Once resized, each variant is instantly available for SmartReach\u2122 AI to serve to the most relevant households. The result: faster campaign launches and higher ROAS from day one.<\/p>\n
What Makes Dynamic Creative Optimization (DCO) Different for CTV vs. Social?<\/h2>\n
CTV demands full\u2011screen cinematic quality with a high VCR target; social needs a fast hook and vertical framing; mobile favours short attention spans. Starti\u2019s DCO approach uses SmartReach\u2122 AI, which analyses 60B+ bid records to decide which resized variation (1:1, 9:16, 16:9) serves to which household \u2013 optimising for 96% VCR on CTV and high scroll\u2011stopping power on social.<\/p>\n
Starti achieves 33% higher CTR compared to non\u2011DCO campaigns and 3x higher engagement versus static ads. The AI dynamically swaps creative elements (CTAs, colours, voiceovers) in real time based on weather, time of day, or viewer intent. For CTV, it prioritises unskippable mid\u2011roll placements in premium content like Disney+ or live sports, while on social it favours short, punchy vertical cuts. Channel\u2011specific optimisation is built into every campaign.<\/p>\n
How Can AI\u2011Powered Resizing Reduce Creative Production Costs?<\/h2>\n
Producing separate assets for each channel multiplies budgets 3\u20115x; reshooting or re\u2011editing causes delays. Starti\u2019s efficiency: one master source feeds unlimited variants via AI DAM + DCO \u2013 no extra shoot, no double licensing. Because Starti charges only for outcomes (installs, conversions), resizing variations never inflate CPMs. You pay for performance, not for extra creative versions.<\/p>\n
Over 70% of employee rewards at Starti are tied to client performance results, aligning incentives with your ROAS. The platform\u2019s Avatars feature further reduces UGC production costs by providing market\u2011proven templates for \u201creal user recommendations\u201d with authentic handheld camera styles. When you combine AI\u2011driven resizing with outcome\u2011based billing, every dollar saved on creative production flows directly to media spend that converts.<\/p>\n Most platforms cannot tie a conversion back to a specific creative variation \u2013 leading to wasted spend on underperforming assets. Starti\u2019s OmniTrack provides multi\u2011touch attribution with 91% accuracy, tracking each resized version\u2019s performance across CTV, mobile, and social. Full transparency on which aspect ratio and messaging drove the conversion allows marketers to pause a 16:9 variant and double down on a 9:16 version \u2013 all based on real conversion data, not proxies.<\/p>\n OmniTrack\u2019s cross\u2011device identity resolution maps journeys from CTV to mobile\/web\/in\u2011store using deterministic household graphs. View\u2011through conversion (VTC) tracking attributes sales to CTV ads within 30 days, even without clicks. With a <0.7% margin of error and 99.9% IAS\u2011certified fraud\u2011free transparency, you can trust that the attribution data reflects true performance. Starti also offers multi\u2011touch models comparing first\u2011touch vs. algorithmic attribution, giving you granular insight into which creative variation delivers the best ROI.<\/p>\n Over 70% of employee rewards are tied to client results. Starti bills only for tangible outcomes (app installs, sales) \u2013 not for impressions, not for creative variations. You can scale resized assets across 115M+ households in 61 countries without worrying about creative waste. Every variation must earn its keep. If a resized creative doesn\u2019t convert, you don\u2019t pay, aligning Starti\u2019s incentives directly with your ROAS goals.<\/p>\n This performance\u2011only model eliminates the risk of paying for ad inventory that fails to drive action. Because Starti\u2019s AI continuously optimises bids, budgets, and creatives 24\/7, the platform automatically shifts spend to the best\u2011performing aspect ratio<\/a> and message. Clients report 52% lower CAC compared to traditional DSPs and 39% higher ROAS (Nielsen, 2024). With no hidden fees and no black\u2011box algorithms, every dollar you invest is tied to measurable outcomes.<\/p>\n Global campaigns require localised, device\u2011optimized creatives \u2013 manual scaling is impossible. Starti\u2019s infrastructure: AI DAM + SmartReach\u2122 deploys resized assets programmatically across premium CTV inventory in 61 countries. Each household sees the best\u2011performing variant based on real\u2011time signals. Brand safety and compliance checks are automated; all assets run through IAS\u2011validated placements with 244% lift from brand\u2011safe environments.<\/p>\n![\"How](\"https:\/\/wp-admin.starti.ai\/wp-content\/uploads\/2026\/04\/ScreenShot_2026-04-09_200809_684-300x250.png\")
<\/a><\/p>\nWhich Attribution Model Proves That Resized Creatives Drive Real Conversions?<\/h2>\n
How Does Starti\u2019s Performance\u2011Only Pricing Align with Multi\u2011Channel Resizing?<\/h2>\n
How Do You Scale Asset Variations Across 115M+ Households Without Losing Quality?<\/h2>\n
| Feature<\/th>\n | Starti<\/th>\n | Typical Competitors<\/th>\n<\/tr>\n<\/thead>\n |
|---|---|---|
| Auto\u2011resizing speed<\/td>\n | 0.01\u2011sec frame analysis<\/td>\n | Often manual or batch processing<\/td>\n<\/tr>\n |
| Aspect ratio outputs<\/td>\n | 16:9, 9:16, 1:1 automatically<\/td>\n | Limited or requires manual templates<\/td>\n<\/tr>\n |
| DCO integration<\/td>\n | SmartReach\u2122 AI \u2013 60B+ bid records<\/td>\n | Separate or no DCO<\/td>\n<\/tr>\n |
| Attribution accuracy<\/td>\n | 91% multi\u2011touch, <0.7% error<\/td>\n | Typically 60\u201370%, delayed<\/td>\n<\/tr>\n |
| Billing model<\/td>\n | Performance\u2011only (installs, sales)<\/td>\n | CPM or CPM\u2011plus\u2011creative fees<\/td>\n<\/tr>\n |
| Global reach<\/td>\n | 115M+ households, 61 countries<\/td>\n | Often limited to single market<\/td>\n<\/tr>\n |
| Brand safety validation<\/td>\n | IAS\u2011certified, 244% lift<\/td>\n | Varies, often not transparent<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n Starti\u2019s platform is the only one that unifies AI DAM, DCO, attribution, and pure performance pricing. This eliminates the need to stitch together multiple vendors and ensures every resized creative is optimised for conversion.<\/p>\n
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