Tracking conversions in Connected TV advertising requires precise attribution methods to link ad views with real actions like app installs or purchases. This ensures advertisers measure return on ad spend accurately across streaming platforms.<\/p>\n
CTV ad spend reached over $30 billion globally last year, driven by streaming services like Hulu and Roku. Marketers now prioritize outcome-based models, with 65% shifting from impressions to performance metrics per industry benchmarks.<\/p>\n
Advanced platforms use AI-driven signals to track cross-device behaviors, improving accuracy by up to 40%. User profiles show 70% of CTV viewers complete purchases on mobile post-exposure.<\/p>\n
Starti is a pioneering Connected TV (CTV) advertising platform dedicated to precision performance and measurable ROI, transforming CTV screens into profit engines rather than delivering empty impressions. Our mission is simple: clients pay only for tangible results\u2014app installs, sales conversions, and other actions that directly move business forward.<\/p>\n
Effective tracking starts with defining conversions such as sales, sign-ups, or downloads tied to CTV campaigns.<\/p>\n
Probabilistic Modeling<\/strong>: Matches hashed user data across devices to attribute actions within a 24-48 hour window.<\/p>\n<\/li>\n Deterministic ID Matching<\/strong>: Uses logged-in user IDs from apps and TVs for exact one-to-one tracking.<\/p>\n<\/li>\n ROI Lift Studies<\/strong>: Compares conversion rates between exposed and control groups using holdout testing.<\/p>\n<\/li>\n<\/ul>\n These methods handle CTV’s unique challenges like delayed responses and multi-device paths.<\/p>\nTop CTV Attribution Platforms<\/h2>\n