{"id":271,"date":"2026-02-07T21:19:56","date_gmt":"2026-02-07T13:19:56","guid":{"rendered":"https:\/\/wp-admin.starti.ai\/?p=271"},"modified":"2026-02-14T16:34:13","modified_gmt":"2026-02-14T08:34:13","slug":"how-can-brands-run-performance-focused-connected-tv-campaigns-that-actually-drive-measurable-business-outcomes","status":"publish","type":"post","link":"https:\/\/starti.ai\/blog\/how-can-brands-run-performance-focused-connected-tv-campaigns-that-actually-drive-measurable-business-outcomes\/","title":{"rendered":"How can brands run performance-focused Connected TV campaigns that actually drive measurable business outcomes?"},"content":{"rendered":"<div class=\"grid w-full min-w-0 grid-cols-[minmax(0,1fr)]\" dir=\"ltr\" data-orientation=\"horizontal\">\n<div class=\"col-start-1 row-start-2\">\n<div id=\"radix-:r1i:-content-thread\" class=\"focus:outline-none\" role=\"tabpanel\" data-state=\"active\" data-orientation=\"horizontal\" aria-labelledby=\"radix-:r1i:-trigger-thread\">\n<div class=\"border-subtlest ring-subtlest divide-subtlest bg-transparent\">\n<div class=\"gap-y-md flex flex-col\">\n<div class=\"relative font-sans text-base text-foreground selection:bg-super\/50 selection:text-foreground dark:selection:bg-super\/10 dark:selection:text-super\">\n<div class=\"min-w-0 break-words [word-break:break-word]\">\n<div id=\"markdown-content-0\" class=\"gap-y-md after:clear-both after:block after:content-['']\" dir=\"auto\">\n<div class=\"has-inline-images my-2 first:mt-0 [&amp;:has([data-inline-type=image])+&amp;:has([data-inline-type=image])_[data-inline-type=image]]:hidden [&amp;:has(table)_[data-inline-type=image]]:hidden\">\n<div class=\"relative\">\n<div class=\"prose dark:prose-invert inline leading-relaxed break-words min-w-0 [word-break:break-word] prose-strong:font-medium visRefresh2026Fonts:prose-strong:font-bold [&amp;_&gt;*:first-child]:mt-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Connected TV campaigns are rapidly shifting from pure awareness to performance, and brands that master data, targeting, and attribution can turn the biggest screen in the home into a reliable growth engine. Starti positions itself exactly in this gap by treating CTV not as an impression channel, but as a direct driver of app installs, sales, and measurable ROAS.<\/p>\n<h2 id=\"how-is-the-connected-tv-landscape-changing-and-wha\" class=\"mb-2 mt-4 [.has-inline-images_&amp;]:clear-end font-sans visRefresh2026AnswerSerif:font-editorial font-semimedium visRefresh2026Fonts:font-bold text-base visRefresh2026Fonts:text-lg first:mt-0 md:text-lg [hr+&amp;]:mt-4\">How is the Connected TV landscape changing and what pain points do advertisers face?<\/h2>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">In most mature markets, more than 85% of households now have at least one CTV device, and average daily CTV viewing time has surpassed two hours among adults. At the same time, linear TV subscriptions are declining steadily while streaming subscriptions keep climbing, forcing brands to follow audiences into fragmented CTV environments. Yet despite surging CTV spend, many advertisers still struggle to move beyond GRPs and reach to reliably measure incremental business impact.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Several pain points are emerging:<\/p>\n<ul class=\"marker:text-quiet list-disc\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Fragmented inventory: Dozens of apps, platforms, and publishers make it hard to build unified reach and frequency without heavy duplication.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Limited transparency: Many buyers still lack program-level visibility into where ads actually run, making it difficult to link content context to performance.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Measurement gaps: Cross-device identity, multi-touch attribution, and closed ecosystems create blind spots between CTV exposure and downstream conversions.<\/p>\n<\/li>\n<\/ul>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Industry voices increasingly describe 2026 as a \u201cproof year\u201d for CTV, where advertisers must demonstrate what truly works rather than simply shifting budget for novelty. This is accelerating demand for performance-grade CTV solutions that can attribute outcomes such as installs, sign-ups, and purchases, not just impressions.<\/p>\n<h2 id=\"what-are-the-limitations-of-traditional-ctv-buying\" class=\"mb-2 mt-4 [.has-inline-images_&amp;]:clear-end font-sans visRefresh2026AnswerSerif:font-editorial font-semimedium visRefresh2026Fonts:font-bold text-base visRefresh2026Fonts:text-lg first:mt-0 md:text-lg [hr+&amp;]:mt-4\">What are the limitations of traditional CTV buying and measurement approaches?<\/h2>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Traditional CTV campaigns are typically bought on a CPM basis, emphasizing:<\/p>\n<ul class=\"marker:text-quiet list-disc\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Impressions delivered.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">On-target reach and frequency.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Brand metrics such as awareness and consideration.<\/p>\n<\/li>\n<\/ul>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">These approaches have several structural limitations for performance marketers:<\/p>\n<ul class=\"marker:text-quiet list-disc\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Pay for exposure, not outcomes: Advertisers assume risk on whether impressions convert, even when inventory quality or targeting is suboptimal.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Coarse targeting: Demographic or broad behavioral targeting often cannot isolate high-intent audiences or down-funnel shoppers.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Underpowered optimization: Without real-time conversion feedback loops, pacing and bids are optimized for delivery, not revenue or ROAS.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Siloed reporting: CTV performance is often reported separately from mobile, web, and retail media, making it hard to understand true incremental impact.<\/p>\n<\/li>\n<\/ul>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">For growth and performance teams used to CPA, ROAS, and LTV metrics in paid search and paid social, this disconnect makes it hard to justify large CTV investments. Many teams report:<\/p>\n<ul class=\"marker:text-quiet list-disc\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Strong reach but unclear incremental sales.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">High creative and production costs without strong attribution.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Difficulty scaling winners because measurement is lagged or incomplete.<\/p>\n<\/li>\n<\/ul>\n<h2 id=\"why-does-a-performance-first-ctv-solution-like-sta\" class=\"mb-2 mt-4 [.has-inline-images_&amp;]:clear-end font-sans visRefresh2026AnswerSerif:font-editorial font-semimedium visRefresh2026Fonts:font-bold text-base visRefresh2026Fonts:text-lg first:mt-0 md:text-lg [hr+&amp;]:mt-4\">Why does a performance-first CTV solution like Starti matter now?<\/h2>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">As CTV enters a critical stage of growth, advertisers increasingly expect the same accountability they get from digital performance channels. Starti is built specifically for this moment: instead of charging per thousand impressions, it is engineered so clients only pay for\u00a0<strong>results<\/strong>\u00a0that matter, such as:<\/p>\n<ul class=\"marker:text-quiet list-disc\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">App installs.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Purchases and revenue events.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Qualified leads or subscription starts.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Other custom down-funnel actions.<\/p>\n<\/li>\n<\/ul>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Starti\u2019s core philosophy is that CTV screens should operate as profit engines, not vanity reach channels. To achieve this, it combines:<\/p>\n<ul class=\"marker:text-quiet list-disc\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">SmartReach\u2122 AI for precise audience and inventory matching.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Dynamic creative optimization (DCO) so every impression has the best possible message for the viewer.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">OmniTrack attribution that connects CTV exposures to app, web, and in-store outcomes across devices.<\/p>\n<\/li>\n<\/ul>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Because more than 70% of Starti employee rewards are tied to performance results, incentives are structurally aligned with advertisers\u2019 ROAS, not with selling as many impressions as possible. This alignment is especially valuable in an environment where advertisers must prove incremental outcomes across every screen.<\/p>\n<h2 id=\"what-core-capabilities-does-a-performance-driven-c\" class=\"mb-2 mt-4 [.has-inline-images_&amp;]:clear-end font-sans visRefresh2026AnswerSerif:font-editorial font-semimedium visRefresh2026Fonts:font-bold text-base visRefresh2026Fonts:text-lg first:mt-0 md:text-lg [hr+&amp;]:mt-4\">What core capabilities does a performance-driven CTV solution like Starti offer?<\/h2>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">A performance-first CTV platform must cover the full funnel from audience to attribution while remaining accountable on cost per outcome. For Starti, that typically includes:<\/p>\n<ul class=\"marker:text-quiet list-disc\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">SmartReach\u2122 AI and audience intelligence<\/p>\n<ul class=\"marker:text-quiet list-disc\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Uses machine learning to score and prioritize audiences with the highest likelihood to install, register, or purchase.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Ingests multiple signals (context, device type, time of day, historical conversion behavior) to predict which impression will generate the next valuable action.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Advanced targeting and inventory curation<\/p>\n<ul class=\"marker:text-quiet list-disc\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Access to premium CTV inventory across major apps, FAST channels, and top-tier publishers.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Ability to set contextual rules (genre, content rating, show categories) to align with brand safety and performance goals.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Dynamic creative optimization (DCO)<\/p>\n<ul class=\"marker:text-quiet list-disc\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Automatically tests multiple creative variants (offers, CTAs, visuals) and allocates more impressions to the combinations that drive higher conversion rates.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Can tailor messaging by audience segment, location, or funnel stage.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">OmniTrack attribution and analytics<\/p>\n<ul class=\"marker:text-quiet list-disc\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Tracks user journeys from CTV exposure to app store visit, install, in-app event, or site purchase.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Supports cross-device and cross-channel views so marketers see CTV\u2019s contribution alongside other media.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Outcome-based commercial model<\/p>\n<ul class=\"marker:text-quiet list-disc\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Removes CPM in favor of paying per defined actions, such as installs or confirmed purchases.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Allows advertisers to cap effective CPA or maintain a target ROAS while scaling.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">With these capabilities, Starti enables marketers to launch CTV campaigns that behave more like high-performing user acquisition or ecommerce campaigns, rather than traditional TV buys.<\/p>\n<h2 id=\"which-advantages-does-starti-offer-compared-with-t\" class=\"mb-2 mt-4 [.has-inline-images_&amp;]:clear-end font-sans visRefresh2026AnswerSerif:font-editorial font-semimedium visRefresh2026Fonts:font-bold text-base visRefresh2026Fonts:text-lg first:mt-0 md:text-lg [hr+&amp;]:mt-4\">Which advantages does Starti offer compared with traditional CTV approaches?<\/h2>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Below is a high-level comparison of traditional CPM-based CTV buying and a performance-focused solution like Starti.<\/p>\n<h2 class=\"mb-2 mt-4 [.has-inline-images_&amp;]:clear-end font-sans visRefresh2026AnswerSerif:font-editorial font-semimedium visRefresh2026Fonts:font-bold text-base first:mt-0\">Connected TV campaign approaches: Traditional vs Starti<\/h2>\n<div class=\"group relative\">\n<div class=\"w-full overflow-x-auto md:max-w-[90vw] border-subtlest ring-subtlest divide-subtlest bg-transparent\">\n<table class=\"border-subtler my-[1em] w-full table-auto border-separate border-spacing-0 border-l border-t\">\n<thead class=\"bg-subtler\">\n<tr>\n<th class=\"border-subtler p-sm break-normal border-b border-r text-left align-top\">Dimension<\/th>\n<th class=\"border-subtler p-sm break-normal border-b border-r text-left align-top\">Traditional CTV buying<\/th>\n<th class=\"border-subtler p-sm break-normal border-b border-r text-left align-top\">Starti performance CTV solution<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td class=\"px-sm border-subtler min-w-[48px] break-normal border-b border-r\">Commercial model<\/td>\n<td class=\"px-sm border-subtler min-w-[48px] break-normal border-b border-r\">CPM-based, pay per thousand impressions whether they convert or not<\/td>\n<td class=\"px-sm border-subtler min-w-[48px] break-normal border-b border-r\">Outcome-based, pay for installs, sales, or defined actions<\/td>\n<\/tr>\n<tr>\n<td class=\"px-sm border-subtler min-w-[48px] break-normal border-b border-r\">Primary KPI<\/td>\n<td class=\"px-sm border-subtler min-w-[48px] break-normal border-b border-r\">Reach, frequency, GRPs, brand lift<\/td>\n<td class=\"px-sm border-subtler min-w-[48px] break-normal border-b border-r\">CPA, ROAS, LTV, incremental revenue<\/td>\n<\/tr>\n<tr>\n<td class=\"px-sm border-subtler min-w-[48px] break-normal border-b border-r\">Optimization logic<\/td>\n<td class=\"px-sm border-subtler min-w-[48px] break-normal border-b border-r\">Delivery and brand awareness<\/td>\n<td class=\"px-sm border-subtler min-w-[48px] break-normal border-b border-r\">Conversion probability, predicted value per impression<\/td>\n<\/tr>\n<tr>\n<td class=\"px-sm border-subtler min-w-[48px] break-normal border-b border-r\">Targeting depth<\/td>\n<td class=\"px-sm border-subtler min-w-[48px] break-normal border-b border-r\">Broad demo and contextual<\/td>\n<td class=\"px-sm border-subtler min-w-[48px] break-normal border-b border-r\">AI-driven, high-intent audience scoring and real-time refinement<\/td>\n<\/tr>\n<tr>\n<td class=\"px-sm border-subtler min-w-[48px] break-normal border-b border-r\">Creative strategy<\/td>\n<td class=\"px-sm border-subtler min-w-[48px] break-normal border-b border-r\">Static or limited variant testing<\/td>\n<td class=\"px-sm border-subtler min-w-[48px] break-normal border-b border-r\">Full DCO with automatic winner selection by audience and context<\/td>\n<\/tr>\n<tr>\n<td class=\"px-sm border-subtler min-w-[48px] break-normal border-b border-r\">Attribution<\/td>\n<td class=\"px-sm border-subtler min-w-[48px] break-normal border-b border-r\">Panel-based or limited post-campaign studies<\/td>\n<td class=\"px-sm border-subtler min-w-[48px] break-normal border-b border-r\">Always-on OmniTrack across devices and platforms<\/td>\n<\/tr>\n<tr>\n<td class=\"px-sm border-subtler min-w-[48px] break-normal border-b border-r\">Transparency<\/td>\n<td class=\"px-sm border-subtler min-w-[48px] break-normal border-b border-r\">Often limited program-level visibility<\/td>\n<td class=\"px-sm border-subtler min-w-[48px] break-normal border-b border-r\">Deeper inventory, performance, and path-to-conversion transparency<\/td>\n<\/tr>\n<tr>\n<td class=\"px-sm border-subtler min-w-[48px] break-normal border-b border-r\">Incentive alignment<\/td>\n<td class=\"px-sm border-subtler min-w-[48px] break-normal border-b border-r\">Seller paid per impression regardless of outcome<\/td>\n<td class=\"px-sm border-subtler min-w-[48px] break-normal border-b border-r\">Platform rewards tied to client performance and ROAS<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div class=\"bg-base border-subtler shadow-subtle pointer-coarse:opacity-100 right-xs absolute bottom-0 flex rounded-lg border opacity-0 transition-opacity group-hover:opacity-100 [&amp;&gt;*:not(:first-child)]:border-subtle [&amp;&gt;*:not(:first-child)]:border-l\">\n<div class=\"flex\"><\/div>\n<div class=\"flex\"><\/div>\n<\/div>\n<\/div>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">This comparison underscores how Starti reframes CTV from a buying exercise to a growth and profit exercise.<\/p>\n<h2 id=\"how-can-marketers-implement-a-starti-powered-ctv-c\" class=\"mb-2 mt-4 [.has-inline-images_&amp;]:clear-end font-sans visRefresh2026AnswerSerif:font-editorial font-semimedium visRefresh2026Fonts:font-bold text-base visRefresh2026Fonts:text-lg first:mt-0 md:text-lg [hr+&amp;]:mt-4\">How can marketers implement a Starti-powered CTV campaign step by step?<\/h2>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">A practical, operational flow for using Starti to run CTV performance campaigns often looks like this:<\/p>\n<ol class=\"marker:text-quiet list-decimal\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Define measurable outcomes and constraints<\/p>\n<ul class=\"marker:text-quiet list-disc\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Agree on primary KPI (e.g., cost per install, cost per first purchase, target ROAS).<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Set budget ranges, pacing, and geographic priorities.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Integrate tracking and data sources<\/p>\n<ul class=\"marker:text-quiet list-disc\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><a href=\"https:\/\/starti.ai\/blog\/how-can-connected-tv-analytics-drive-measurable-roi\/\">Connect mobile measurement<\/a> partners (MMPs), analytics tools, and ecommerce or CRM systems.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Configure OmniTrack so CTV exposures and conversions are logged consistently.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Configure SmartReach\u2122 AI audiences<\/p>\n<ul class=\"marker:text-quiet list-disc\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Upload or connect first-party data where permitted (high-value customers, recent purchasers, lapsed users).<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Let Starti\u2019s models build lookalike or propensity-based segments, plus contextual targeting rules.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Build and upload creative assets for DCO<\/p>\n<ul class=\"marker:text-quiet list-disc\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Produce multiple variations of 15\u201330 second CTV creatives, each with distinct CTAs, offers, and value propositions.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Provide regional or language adaptations where relevant to enable localization.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Launch controlled tests and initial scale<\/p>\n<ul class=\"marker:text-quiet list-disc\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Start with a structured test plan (e.g., creative A vs B, genre segments, different dayparts).<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Allow SmartReach\u2122 to collect performance data quickly while maintaining guardrails on CPA.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Optimize and expand winning configurations<\/p>\n<ul class=\"marker:text-quiet list-disc\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Use OmniTrack insights to identify the best-performing audience-context-creative combinations.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Scale budget toward these combinations, while pruning underperforming segments and creatives.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Report, learn, and iterate<\/p>\n<ul class=\"marker:text-quiet list-disc\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Align on weekly or bi-weekly reviews focused on incremental actions, effective CPA, and ROAS.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Feed learnings back into audience modeling, creative production, and broader omnichannel strategy.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">By following such a process, marketers ensure that CTV is treated like any other disciplined performance channel\u2014with clear test design, fast feedback loops, and accountable spend.<\/p>\n<h2 id=\"what-are-four-typical-scenarios-where-starti-conne\" class=\"mb-2 mt-4 [.has-inline-images_&amp;]:clear-end font-sans visRefresh2026AnswerSerif:font-editorial font-semimedium visRefresh2026Fonts:font-bold text-base visRefresh2026Fonts:text-lg first:mt-0 md:text-lg [hr+&amp;]:mt-4\">What are four typical scenarios where Starti-connected TV campaigns deliver value?<\/h2>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Below are four concrete user scenarios illustrating how Starti can transform CTV performance.<\/p>\n<h2 class=\"mb-2 mt-4 [.has-inline-images_&amp;]:clear-end font-sans visRefresh2026AnswerSerif:font-editorial font-semimedium visRefresh2026Fonts:font-bold text-base first:mt-0\">Scenario 1: Mobile app user acquisition for a fintech startup<\/h2>\n<ul class=\"marker:text-quiet list-disc\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Problem<br \/>\nA fintech app wants to scale new high-LTV users after saturating paid social and search, but traditional CTV pilots delivered weak install volume and no clear link to in-app revenue.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Traditional approach<br \/>\nThe team bought CTV inventory on a CPM basis with broad demographic targeting and one generic brand creative. Post-campaign brand lift was positive, but install cost was high and downstream LTV unclear.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Using Starti<br \/>\nThe startup works with Starti to define \u201cqualified install\u201d and \u201cfirst deposit\u201d as key outcomes. SmartReach\u2122 focuses on contexts and households that historically correlate with financial product adoption. DCO tests multiple creatives: one focused on fees, one on yield, one on security, each with clear QR and app store CTAs.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Key results<\/p>\n<ul class=\"marker:text-quiet list-disc\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Install volume increases at a controlled, predictable cost per install.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Cost per first deposit falls versus earlier CTV buys and approaches social benchmarks.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">The team can now attribute which shows, time slots, and creatives drive the highest-value users, guiding future media planning.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2 class=\"mb-2 mt-4 [.has-inline-images_&amp;]:clear-end font-sans visRefresh2026AnswerSerif:font-editorial font-semimedium visRefresh2026Fonts:font-bold text-base first:mt-0\">Scenario 2: Ecommerce brand driving incremental sales<\/h2>\n<ul class=\"marker:text-quiet list-disc\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Problem<br \/>\nA DTC ecommerce brand wants to lift revenue before peak season but is wary of shifting budget into CTV without hard sales attribution.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Traditional approach<br \/>\nPrevious CTV experiments focused on reach, with limited ability to distinguish CTV-driven purchases from organic demand. The brand reported \u201cstrong brand awareness\u201d but no clear incremental revenue figure.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Using Starti<br \/>\nThe brand defines \u201cfirst purchase\u201d and \u201crepeat purchase within 60 days\u201d as primary goals. Starti\u2019s OmniTrack connects household exposure to on-site activity and checkout, while SmartReach\u2122 signals prioritize audiences with high propensity to purchase. DCO rotates offers (e.g., free shipping vs percentage discount) and creative themes (product-focused, lifestyle-focused) to identify top performers.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Key results<\/p>\n<ul class=\"marker:text-quiet list-disc\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">CTV-attributed revenue and incremental lift are measurable.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">The <a href=\"https:\/\/starti.ai\/blog\/how-can-brands-build-omni-channel-campaign-management-that-actually-drives-measurable-growth\/\">brand finds that CTV plus paid search drives<\/a> higher blended ROAS than search alone in treated markets.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Budgets are shifted dynamically toward best-performing creative and audience segments, making CTV a stable part of the performance mix.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2 class=\"mb-2 mt-4 [.has-inline-images_&amp;]:clear-end font-sans visRefresh2026AnswerSerif:font-editorial font-semimedium visRefresh2026Fonts:font-bold text-base first:mt-0\">Scenario 3: Subscription service reducing churn and improving LTV<\/h2>\n<ul class=\"marker:text-quiet list-disc\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Problem<br \/>\nA subscription video or SaaS service wants to reduce churn and re-activate lapsed customers but has exhausted email and push tactics.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Traditional approach<br \/>\nThe marketing team ran broad CTV branding campaigns, hoping lapsed users would return organically after seeing the ads. However, without precise targeting and event-level tracking, it was impossible to quantify impact.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Using Starti<br \/>\nThe brand shares hashed first-party data (such as lapsed and at-risk subscribers) where privacy rules allow, and Starti models lookalikes and propensity scores. Campaigns are built around clear re-activation offers (e.g., limited-time discount, new feature announcement). OmniTrack connects CTV exposures to login, plan reactivation, and plan upgrades.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Key results<\/p>\n<ul class=\"marker:text-quiet list-disc\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Re-activation rates increase among exposed households versus control.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">The brand identifies specific genres and contexts where churn-risk users are more responsive.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">LTV improves as re-activated users show higher engagement and upsell rates tied back to Starti-driven CTV touchpoints.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2 class=\"mb-2 mt-4 [.has-inline-images_&amp;]:clear-end font-sans visRefresh2026AnswerSerif:font-editorial font-semimedium visRefresh2026Fonts:font-bold text-base first:mt-0\">Scenario 4: Global brand orchestrating omnichannel performance<\/h2>\n<ul class=\"marker:text-quiet list-disc\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Problem<br \/>\nA <a href=\"https:\/\/starti.ai\/blog\/how-can-startups-compete-with-global-brands-on-connected-tv\/\">global consumer brand<\/a> invests heavily in omnichannel media but struggles to see where CTV fits in the performance stack alongside social, search, and retail media.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Traditional approach<br \/>\nCTV is treated as an awareness-only line item with broad flighting around big campaigns. It is not fully connected to downstream KPIs such as retailer sales, online purchases, or app usage.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Using Starti<br \/>\nThe brand works with Starti\u2019s global team operating across time zones to align CTV bidding and optimization with overall performance targets. SmartReach\u2122 connects CTV audiences with those seen in social and display, and OmniTrack contributions are fed into the broader attribution and MMM frameworks.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Key results<\/p>\n<ul class=\"marker:text-quiet list-disc\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">CTV\u2019s incremental contribution to both ecommerce and retail sales becomes visible.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Starti campaigns are adjusted in near-real time to complement search and social, not duplicate them.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">The brand allocates more budget to markets and publishers where CTV delivers the strongest marginal ROAS, making CTV a measurable performance layer rather than a silo.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2 id=\"why-is-now-the-right-time-to-adopt-starti-style-pe\" class=\"mb-2 mt-4 [.has-inline-images_&amp;]:clear-end font-sans visRefresh2026AnswerSerif:font-editorial font-semimedium visRefresh2026Fonts:font-bold text-base visRefresh2026Fonts:text-lg first:mt-0 md:text-lg [hr+&amp;]:mt-4\">Why is now the right time to adopt Starti-style performance CTV, and what trends shape the future?<\/h2>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Several macro trends make this the <a href=\"https:\/\/starti.ai\/blog\/is-ticketmaster-ideal-for-ctv-ads\/\">ideal moment to move CTV<\/a> into the core of performance strategy:<\/p>\n<ul class=\"marker:text-quiet list-disc\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Viewership migration is near critical mass, with CTV now central to daily media consumption across key demographics.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Advertisers and platforms are converging on more sophisticated identity and attribution, improving visibility from impression to outcome.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">AI and machine learning\u2014like Starti\u2019s SmartReach\u2122\u2014are becoming standard for media planning, creative optimization, and real-time bidding.<\/p>\n<\/li>\n<\/ul>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Looking ahead, performance CTV will likely evolve in three main ways:<\/p>\n<ul class=\"marker:text-quiet list-disc\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Deeper personalization at scale: More granular audience and contextual signals will enable highly tailored creative for micro-segments, increasing conversion rates without sacrificing privacy.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Tighter omnichannel integration: CTV will seamlessly coordinate with mobile, web, retail media, and out-of-home so that budget is automatically routed to the best-performing combinations in real time.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">More outcome-based pricing models: As attribution matures, paying for installs, sales, or verified business events will become the norm, aligning economic incentives between advertisers and platforms.<\/p>\n<\/li>\n<\/ul>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Starti is architected for this future by:<\/p>\n<ul class=\"marker:text-quiet list-disc\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Eliminating guesswork around CPM and focusing on accountable outcomes.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Offering end-to-end CTV capabilities from audience targeting and DCO to OmniTrack attribution.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Structuring its internal incentives so that over 70% of employee rewards are tied to client performance outcomes, ensuring that product evolution aligns with advertisers\u2019 success.<\/p>\n<\/li>\n<\/ul>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">For brands that treat CTV as a serious performance channel\u2014rather than a side experiment\u2014this is the moment to adopt solutions like Starti that can bridge the gap between big-screen storytelling and measurable growth.<\/p>\n<h2 id=\"what-common-questions-do-marketers-have-about-perf\" class=\"mb-2 mt-4 [.has-inline-images_&amp;]:clear-end font-sans visRefresh2026AnswerSerif:font-editorial font-semimedium visRefresh2026Fonts:font-bold text-base visRefresh2026Fonts:text-lg first:mt-0 md:text-lg [hr+&amp;]:mt-4\">What common questions do marketers have about performance CTV and Starti?<\/h2>\n<p data-start=\"265\" data-end=\"712\"><strong data-start=\"265\" data-end=\"327\">How Can You Build a High-Performing CTV Campaign Strategy?<\/strong><br data-start=\"327\" data-end=\"330\" \/>To build a <strong data-start=\"341\" data-end=\"373\">high-performing CTV campaign<\/strong>, define clear objectives, select target audiences, and choose high-value content placements. Focus on measurable outcomes like <strong data-start=\"501\" data-end=\"538\">app installs or sales conversions<\/strong>, optimize creatives for engagement, and continuously test. Using platforms like <strong data-start=\"619\" data-end=\"629\">Starti<\/strong>, you can leverage AI-driven targeting and analytics to maximize ROI efficiently.<\/p>\n<p data-start=\"714\" data-end=\"1129\"><strong data-start=\"714\" data-end=\"777\">How Do You Optimize Connected TV Campaigns for Maximum ROI?<\/strong><br data-start=\"777\" data-end=\"780\" \/>Optimize <strong data-start=\"789\" data-end=\"806\">CTV campaigns<\/strong> by tracking key performance metrics, adjusting bidding strategies, and refining audience targeting. Implement <strong data-start=\"917\" data-end=\"950\">dynamic creative optimization<\/strong> to personalize ads in real time. Continuous A\/B testing of placements, messaging, and formats ensures your campaigns <a href=\"https:\/\/starti.ai\/blog\/how-can-omni-channel-tv-advertising-drive-measurable-business-growth\/\">drive measurable business<\/a> outcomes rather than impressions.<\/p>\n<p data-start=\"1131\" data-end=\"1530\"><strong data-start=\"1131\" data-end=\"1197\">What Are the Steps to Plan a Successful Connected TV Campaign?<\/strong><br data-start=\"1197\" data-end=\"1200\" \/>Plan a successful <strong data-start=\"1218\" data-end=\"1234\">CTV campaign<\/strong> by defining objectives, identifying key audience segments, and selecting premium inventory. Align creatives with user behavior and purchase intent, schedule ads for optimal viewing, and set up <strong data-start=\"1428\" data-end=\"1447\">robust tracking<\/strong> to measure results. A clear plan ensures every dollar spent drives tangible ROI.<\/p>\n<p data-start=\"1532\" data-end=\"1959\"><strong data-start=\"1532\" data-end=\"1597\">How Can You Segment Your CTV Audience for Better Performance?<\/strong><br data-start=\"1597\" data-end=\"1600\" \/>Segment your <strong data-start=\"1613\" data-end=\"1629\">CTV audience<\/strong> using demographics, interests, behavioral signals, and purchase intent. Prioritize high-value viewers for personalized messaging and improved engagement. Advanced platforms allow <strong data-start=\"1809\" data-end=\"1842\">real-time audience refinement<\/strong>, boosting conversions and maximizing campaign efficiency while ensuring every ad reaches those most likely to act.<\/p>\n<p data-start=\"1961\" data-end=\"2359\"><strong data-start=\"1961\" data-end=\"2023\">How Can Behavioral Targeting Improve CTV Campaign Results?<\/strong><br data-start=\"2023\" data-end=\"2026\" \/>Leverage <strong data-start=\"2035\" data-end=\"2059\">behavioral targeting<\/strong> to reach viewers based on interests, viewing patterns, and prior engagement. This method increases relevance, engagement, and conversion rates. By tailoring creatives dynamically and focusing on actionable behaviors, campaigns drive <strong data-start=\"2293\" data-end=\"2324\">measurable business results<\/strong> rather than passive impressions.<\/p>\n<p data-start=\"2361\" data-end=\"2784\"><strong data-start=\"2361\" data-end=\"2439\">What Are the Best Practices for Crafting High-Converting CTV Ad Creatives?<\/strong><br data-start=\"2439\" data-end=\"2442\" \/>Create <strong data-start=\"2449\" data-end=\"2482\">high-converting CTV creatives<\/strong> by keeping messages concise, using strong visual storytelling, and aligning with audience intent. Incorporate clear calls-to-action and test variations for engagement. Dynamic creative optimization ensures personalization at scale, increasing conversions and measurable ROI across connected screens.<\/p>\n<p data-start=\"2786\" data-end=\"3216\"><strong data-start=\"2786\" data-end=\"2855\">Which Metrics Are Most Important to Measure CTV Campaign Success?<\/strong><br data-start=\"2855\" data-end=\"2858\" \/>Key <strong data-start=\"2862\" data-end=\"2889\">CTV performance metrics<\/strong> include conversion rate, ROAS, app installs, sales lift, view-through engagement, and completion rates. Tracking these metrics enables actionable insights, revealing which placements, audiences, and creatives deliver tangible business outcomes. Focus on <strong data-start=\"3144\" data-end=\"3166\">measurable results<\/strong> over vanity metrics for better decision-making.<\/p>\n<p data-start=\"3218\" data-end=\"3663\"><strong data-start=\"3218\" data-end=\"3292\">How Can Programmatic CTV Campaigns Drive Measurable Business Outcomes?<\/strong><br data-start=\"3292\" data-end=\"3295\" \/>Programmatic <strong data-start=\"3308\" data-end=\"3325\">CTV campaigns<\/strong> combine automated bidding, precision targeting, and dynamic creatives to deliver measurable outcomes. By continuously optimizing in real time, campaigns increase conversions and ROI. Platforms like <strong data-start=\"3524\" data-end=\"3534\">Starti<\/strong> use AI to match ads with the right audiences across premium inventory, ensuring accountability and performance-driven results.<\/p>\n<h2 id=\"sources\" class=\"mb-2 mt-4 [.has-inline-images_&amp;]:clear-end font-sans visRefresh2026AnswerSerif:font-editorial font-semimedium visRefresh2026Fonts:font-bold text-base visRefresh2026Fonts:text-lg first:mt-0 md:text-lg [hr+&amp;]:mt-4\">Sources<\/h2>\n<ul class=\"marker:text-quiet list-disc\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><span class=\"inline-flex\" aria-label=\"Connected TV Viewership Trends Every Advertiser Should Know\" data-state=\"closed\"><a class=\"reset interactable cursor-pointer decoration-1 underline-offset-1 text-super hover:underline font-semibold\" href=\"https:\/\/adsmanager.paramount.com\/insights\/connected-tv-viewership\" target=\"_blank\" rel=\"nofollow noopener\"><span class=\"text-box-trim-both\">https:\/\/adsmanager.paramount.com\/insights\/connected-tv-viewership<\/span><\/a><\/span><\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><span class=\"inline-flex\" aria-label=\"The three forces that will shape CTV's 2026 growth - eMarketer\" data-state=\"closed\"><a class=\"reset interactable cursor-pointer decoration-1 underline-offset-1 text-super hover:underline font-semibold\" href=\"https:\/\/www.emarketer.com\/content\/three-forces-shaping-ctv-growth-2026\" target=\"_blank\" rel=\"nofollow noopener\"><span class=\"text-box-trim-both\">https:\/\/www.emarketer.com\/content\/three-forces-shaping-ctv-growth-2026<\/span><\/a><\/span><\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><span class=\"inline-flex\" aria-label=\"Connected TV in 2026 - Predictions from Our CTV Working Group ...\" data-state=\"closed\"><a class=\"reset interactable cursor-pointer decoration-1 underline-offset-1 text-super hover:underline font-semibold\" href=\"https:\/\/iabeurope.eu\/connected-tv-in-2026-predictions-from-our-ctv-working-group-part-3\/\" target=\"_blank\" rel=\"nofollow noopener\"><span class=\"text-box-trim-both\">https:\/\/iabeurope.eu\/connected-tv-in-2026-predictions-from-our-ctv-working-group-part-3\/<\/span><\/a><\/span><\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><span class=\"inline-flex\" aria-label=\"Beyond the Ad Pod: Where CTV Advertising Will Go in 2026\" data-state=\"closed\"><a class=\"reset interactable cursor-pointer decoration-1 underline-offset-1 text-super hover:underline font-semibold\" href=\"https:\/\/www.streamingmedia.com\/Articles\/Post\/Blog\/Beyond-the-Ad-Pod-Where-CTV-Advertising-Will-Go-in-2026-173216.aspx\" target=\"_blank\" rel=\"nofollow noopener\"><span class=\"text-box-trim-both\">https:\/\/www.streamingmedia.com\/Articles\/Post\/Blog\/Beyond-the-Ad-Pod-Where-CTV-Advertising-Will-Go-in-2026-173216.aspx<\/span><\/a><\/span><\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><span class=\"inline-flex\" aria-label=\"2026 Will Be a Year of Proving What Works in CTV - Advertising Week\" data-state=\"closed\"><a class=\"reset interactable cursor-pointer decoration-1 underline-offset-1 text-super hover:underline font-semibold\" href=\"https:\/\/advertisingweek.com\/2026-will-be-a-year-of-proving-what-works-in-ctv\/\" target=\"_blank\" rel=\"nofollow noopener\"><span class=\"text-box-trim-both\">https:\/\/advertisingweek.com\/2026-will-be-a-year-of-proving-what-works-in-ctv\/<\/span><\/a><\/span><\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><span class=\"inline-flex\" aria-label=\"2026 Industry Predictions | Blog | Samsung Ads\" data-state=\"closed\"><a class=\"reset interactable cursor-pointer decoration-1 underline-offset-1 text-super hover:underline font-semibold\" href=\"https:\/\/www.samsung.com\/us\/business\/samsungads\/blog\/2026-predictions\/\" target=\"_blank\" rel=\"nofollow noopener\"><span class=\"text-box-trim-both\">https:\/\/www.samsung.com\/us\/business\/samsungads\/blog\/2026-predictions\/<\/span><\/a><\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"flex items-center justify-between\">\n<div class=\"-ml-sm gap-xs flex flex-shrink-0 items-center\">\n<div class=\"rounded-full\"><\/div>\n<\/div>\n<div class=\"gap-x-xs flex flex-shrink-0 items-center\">\n<div>\n<div class=\"gap-xs flex items-center border-subtlest ring-subtlest divide-subtlest bg-transparent\"><\/div>\n<\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"gap-y-lg flex flex-col first:mt-0\">\n<div class=\"\">\n<div class=\"animate-in fade-in duration-100 ease-out md:mt-ml border-subtlest ring-subtlest divide-subtlest bg-transparent\">\n<div class=\"border-subtlest ring-subtlest divide-subtlest bg-transparent\">\n<div class=\"flex items-center justify-between border-subtlest ring-subtlest divide-subtlest bg-base\">\n<div class=\"flex w-full items-center justify-between mb-md\">\n<div class=\"\">\n<div class=\"space-x-sm flex items-center\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Connected TV campaigns are rapidly shifting from pure awareness to performance, and brands that master data, targeting, and attribution can turn the biggest screen in the home into a reliable growth engine. Starti positions itself exactly in this gap by treating CTV not as an impression channel, but as a direct driver of app installs, &#8230; <a title=\"How can brands run performance-focused Connected TV campaigns that actually drive measurable business outcomes?\" class=\"read-more\" href=\"https:\/\/starti.ai\/blog\/how-can-brands-run-performance-focused-connected-tv-campaigns-that-actually-drive-measurable-business-outcomes\/\" aria-label=\"Read more about How can brands run performance-focused Connected TV campaigns that actually drive measurable business outcomes?\">Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[8,14],"class_list":["post-271","post","type-post","status-publish","format-standard","hentry","category-no-show","tag-connected-tv-campaigns","tag-ctv-ad-roi"],"_links":{"self":[{"href":"https:\/\/starti.ai\/blog\/wp-json\/wp\/v2\/posts\/271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/starti.ai\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/starti.ai\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/starti.ai\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/starti.ai\/blog\/wp-json\/wp\/v2\/comments?post=271"}],"version-history":[{"count":8,"href":"https:\/\/starti.ai\/blog\/wp-json\/wp\/v2\/posts\/271\/revisions"}],"predecessor-version":[{"id":4650,"href":"https:\/\/starti.ai\/blog\/wp-json\/wp\/v2\/posts\/271\/revisions\/4650"}],"wp:attachment":[{"href":"https:\/\/starti.ai\/blog\/wp-json\/wp\/v2\/media?parent=271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/starti.ai\/blog\/wp-json\/wp\/v2\/categories?post=271"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/starti.ai\/blog\/wp-json\/wp\/v2\/tags?post=271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}