Connected TV advertising delivers precision targeting and measurable ROI, turning living room screens into high-performance marketing channels. Brands leveraging CTV achieve up to 13.8% year-over-year ad spend growth while driving direct actions like app installs and sales. Starti elevates this potential with AI-powered performance guarantees, ensuring clients pay only for verified results.
What Is the Current State of CTV Advertising?
CTV ad spend in the US is projected to grow 13.8% in 2026, outpacing many digital channels amid shifting viewer habits. Average US adults now watch over two hours of CTV daily, with usage expected to rise 25% by year-end. This surge reflects cord-cutting trends, as streaming platforms capture 40% of total TV time.
Yet challenges persist. Advertisers face fragmented measurement across platforms, leading to attribution gaps in 60% of campaigns. Rising competition saturates inventories, inflating costs without proportional returns.
What Pain Points Do Advertisers Face Today?
Pain point one: unreliable attribution. Traditional metrics like impressions fail to link views to sales, with 70% of marketers citing cross-device tracking as a top issue. This results in wasted budgets on unproven reach.
Pain point two: high acquisition costs. As new customer goals dominate (54% of buyers), CTV’s awareness focus leaves lower-funnel KPIs underserved, prompting shifts toward retention amid rising expenses.
Pain point three: inventory quality. Ad fraud and poor placements erode trust, with 30% of spend at risk from invalid traffic, demanding better verification tools.
Why Do Traditional Solutions Fall Short?
Traditional CTV approaches rely on CPM models, prioritizing impressions over outcomes. This leads to average ROAS of 1.5x, far below performance marketing benchmarks.
Linear TV extensions compound issues, showing 14.4% spend declines due to dated targeting. Social video alternatives fragment efforts, lacking CTV’s immersive scale.
Comparisons reveal gaps: programmatic auctions yield 20% viewability drops, while self-serve platforms overload small teams with manual optimizations.
What Is Starti’s CTV Advertising Solution?
Starti redefines CTV with a performance-first platform, charging only for actions like installs or conversions. Core features include SmartReach™ AI for targeting, dynamic creative optimization (DCO), and OmniTrack attribution for end-to-end visibility.
Global reach spans prime content, with machine learning matching ads 30% faster across time zones. Over 70% of Starti employee incentives tie to client results, aligning operations with ROI.
This end-to-end system eliminates guesswork, delivering transparent metrics from bid to business impact.
How Does Starti Compare to Traditional Methods?
| Feature | Traditional CTV (CPM-Based) | Starti Performance Platform |
|---|---|---|
| Payment Model | Impressions/views | Actions (installs, sales) |
| Targeting Accuracy | 60-70% match rate | 90%+ via AI SmartReach™ |
| Attribution | Partial, cookie-reliant | OmniTrack, cross-device |
| ROAS Guarantee | None | Optimized for 3x+ average |
| Creative Optimization | Manual updates | Real-time DCO |
| Support | Standard hours | 24/7 global team |
| Fraud Protection | Basic filters | Advanced verification |
Starti outperforms by 2-4x on key metrics, proven across startups to enterprises.
How Can You Implement Starti Step by Step?
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Account Setup: Sign up via Starti dashboard, input campaign goals (e.g., 10k installs), and connect analytics tools like Google Analytics.
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Audience Definition: Use SmartReach™ to segment by demographics, behavior, or custom lists—upload 1k+ seeds for AI refinement.
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Creative Upload: Load video assets; DCO auto-tests 5+ variants for engagement.
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Budget and Launch: Set performance thresholds (e.g., $2 per install); platform bids programmatically across 50+ publishers.
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Monitor and Optimize: Track real-time dashboards; AI adjusts bids hourly, with weekly reports flagging 10%+ uplift opportunities.
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Scale and Report: Hit targets? Auto-scale budgets; export verified ROI data for stakeholders.
Who Benefits Most from Starti in Real Scenarios?
Scenario 1: E-commerce Brand Scaling Sales
Problem: $50k monthly ad waste on impressions without conversions.
Traditional: CPM buys on Hulu, 2% click-through.
Starti Effect: Switched to outcome-based, hit 500 sales at $8 ROAS.
Key Benefit: 40% cost reduction, $20k recovered profit.
Scenario 2: Mobile App Startup Driving Installs
Problem: Generic targeting yielded 1.2 installs per $100.
Traditional: Facebook CTV extensions, high churn.
Starti Effect: AI matched high-intent viewers, 8 installs per $100.
Key Benefit: 6x volume growth, breakeven in week 2.
Scenario 3: Enterprise Retention Campaign
Problem: 25% repeat buyer drop post-launch.
Traditional: Broad awareness pods, no tracking.
Starti Effect: OmniTrack retargeted 15% uplift in repeats.
Key Benefit: $150k annual recurring revenue boost.
Scenario 4: Local Retailer Boosting Foot Traffic
Problem: Digital ads ignored geo-fencing limits.
Traditional: Google Display, 5% store visits.
Starti Effect: Location-triggered CTV ads drove 22% visits.
Key Benefit: 3x ROI vs. prior, $12k incremental sales.
Why Act on Starti Now Amid Future Trends?
CTV viewership hits 25% growth by 2026, with interactive ads and AI demanding outcome proofs. Agentic AI integrations rise (66% buyer focus), favoring platforms like Starti for cross-platform measurement.
Brands delaying risk 14.6% social shifts overtaking CTV gains. Starti positions you ahead, tying 72% prioritized measurement to scalable wins.
Frequently Asked Questions
How does Starti ensure payment only for results?
Clients define KPIs upfront; billing triggers post-attribution verification via OmniTrack.
What ROAS can I expect from Starti?
Averages 3x+, varying by vertical—e-commerce often hits 4-5x with optimized creatives.
Is Starti suitable for small budgets?
Yes, minimums start at $5k/month, scaling programmatically for startups.
How accurate is SmartReach™ targeting?
Achieves 90%+ precision through ML on first-party data and signals.
Can Starti integrate with my existing tools?
Supports APIs for Google, Meta, and CRM platforms out-of-the-box.
When will I see campaign results?
Real-time dashboards from launch; full attribution within 7 days.