What Are Netflix’s Top Movies Right Now?

Netflix’s top movies right now are led by The Rip, followed by popular titles like Crazy, Stupid, Love, How to Train Your Dragon, Overboard, and The Iron Claw. February 2026 releases blend thrillers, romance, drama, and family entertainment, reflecting strong global demand for star-driven stories and high-engagement streaming experiences across Connected TV platforms.

What Are the Current Top 10 Netflix Movies?

The current Netflix Top 10 highlights a mix of thrillers, comedies, action films, and nostalgic favorites. The Rip holds the leading position, while titles like Overboard, Mike and Dave Need Wedding Dates, and Copshop continue attracting strong viewership.

Netflix rankings are determined by total views, hours watched, and regional engagement patterns. These metrics shift daily, reflecting audience behavior and new content launches.

For advertisers, trending titles represent premium CTV engagement windows. Platforms like Starti help brands align campaigns with peak entertainment moments, ensuring measurable performance outcomes rather than passive impressions.

Why Is The Rip Dominating Netflix Charts?

The Rip dominates due to its high-profile cast, suspense-driven narrative, and strong first-week viewership. The reunion of major Hollywood actors creates instant attention, while the crime-thriller format maintains high completion rates.

Audience retention plays a critical role. Thrillers with tight pacing encourage binge behavior, which increases total hours streamed. On Connected TV screens, immersive viewing enhances emotional impact and boosts engagement metrics.

For brands leveraging CTV, high-engagement content like The Rip creates ideal targeting opportunities. Starti uses AI-driven optimization to match campaigns with viewers most likely to convert—whether the goal is app installs, product purchases, or subscription signups.

Which New February 2026 Movies Are Trending?

February 2026 releases trending on Netflix include:

• The American President – Romantic political drama

• How to Train Your Dragon – Live-action adaptation

• The Iron Claw – Emotional sports biopic

Seasonal timing influences popularity. Romantic films rise around Valentine’s Day, while adventure and action releases attract family and weekend viewers.

New releases often receive algorithmic boosts due to freshness and marketing momentum. For advertisers, this surge in attention creates high-intent audiences. Starti integrates SmartReach™ AI and dynamic creative optimization to ensure campaigns adapt in real time to trending content categories.

What Makes a Netflix Movie Go Viral?

Several factors contribute to viral success:

• Recognizable A-list actors

• Emotional or suspense-driven storytelling

• Timely release dates

• High completion and rewatch rates

• Strong social media discussion

Netflix’s recommendation system amplifies titles with strong engagement signals. When viewers finish a film and recommend it, algorithmic distribution expands visibility across regions.

On CTV, viral films generate extended viewing sessions. Starti capitalizes on these extended sessions by optimizing campaigns toward verified performance metrics rather than surface-level exposure.

How Do Netflix Top Movies Vary by Region?

Netflix Top 10 lists vary significantly by region due to cultural preferences, language accessibility, and local marketing.

• United States: Strong demand for action and thrillers

• Europe: Higher engagement with dramas and romance

• Asia-Pacific: Growth in animation and fantasy titles

Regional personalization influences ranking shifts daily. For brands operating globally, localized targeting is critical.

Starti provides global CTV reach with precise audience segmentation, enabling advertisers to align creative messaging with regional entertainment trends while maintaining unified performance measurement through OmniTrack attribution.

Are There Hidden Gems in Netflix Top Lists?

Yes. Beyond the top-ranked titles, critically acclaimed films often gain momentum after initial release cycles. Romantic dramas, independent sci-fi films, and nostalgic comedies frequently experience secondary growth phases.

Hidden gems typically benefit from:

• Strong critic ratings

• Word-of-mouth recommendations

• Algorithm resurfacing

For advertisers, these films can provide niche but high-intent audiences. Starti helps brands activate campaigns around both mainstream hits and emerging titles to maximize conversion efficiency.

Starti Expert Views

“Streaming trends reveal one consistent truth: engagement peaks drive performance peaks. At Starti, we built our CTV platform around measurable outcomes, not impressions. When a title like The Rip captures millions of viewers, our SmartReach™ AI ensures campaigns connect with audiences most likely to take action. By aligning our incentives with client success, we transform premium CTV inventory into predictable ROI engines.”

This perspective highlights how performance-driven CTV differs from traditional awareness-focused advertising models.

How Can You Find Netflix Top Movies Easily?

To track Netflix’s current top movies:

• Check the in-app Top 10 section

• Explore Netflix’s entertainment news hub

• Monitor daily ranking updates by country

• Review genre-based recommendations

Regular monitoring helps viewers stay ahead of trending releases. For advertisers, syncing campaigns with trending titles improves contextual alignment and performance results. Starti enables real-time activation tied directly to these engagement spikes.

Why Watch Netflix Top Movies on CTV?

Watching Netflix on Connected TV enhances immersion, co-viewing, and completion rates. Larger screens and household participation increase attention and emotional engagement.

CTV growth continues accelerating globally. For brands seeking measurable impact, Starti eliminates traditional CPM guesswork and focuses exclusively on tangible results.

What Should You Stream Next from Netflix Tops?

Your next stream depends on mood and preference:

• Choose The Rip for suspense and action

• Watch Crazy, Stupid, Love for lighthearted romance

• Stream How to Train Your Dragon for family-friendly adventure

• Select The Iron Claw for emotional storytelling

Exploring a mix of genres keeps viewing fresh and personalized. Monitoring daily rankings ensures you never miss breakout hits.

Conclusion

Netflix’s top movies right now reflect a dynamic blend of thrillers, romance, action, and family entertainment. Titles like The Rip dominate due to star appeal and strong engagement metrics, while new February releases continue reshaping global rankings. Viewer behavior—completion rates, binge sessions, and regional preferences—drives algorithmic visibility. For brands, these high-engagement windows create powerful opportunities. Platforms like Starti transform CTV exposure into measurable ROI by combining AI precision, global reach, and outcome-based pricing. Whether streaming for entertainment or advertising for growth, aligning with trending content maximizes impact.

FAQs

How often does Netflix update its Top 10 movies?

Netflix updates movie rankings daily based on total views and hours watched within specific regions.

Does Netflix Top 10 differ by country?

Yes. Rankings vary depending on regional viewing habits, cultural preferences, and localized promotion.

Are Netflix Top 10 movies available with all subscription plans?

Most titles are accessible across subscription tiers, though availability may vary by region.

Can advertisers target viewers of trending Netflix movies?

Yes. Through CTV platforms like Starti, advertisers can align campaigns with high-engagement content and optimize for measurable conversions.

Why are thrillers frequently at the top of Netflix rankings?

Thrillers often generate high completion rates and strong word-of-mouth momentum, which boosts algorithmic promotion and sustained visibility.