Connected TV has become one of the most powerful performance channels in modern advertising, but without precise CTV attribution, even the smartest media plans turn into guesswork . OmniTrack attribution for CTV is emerging as the answer for marketers who
OmniTrack attribution tracks CTV ad impressions to real-world actions like app installs and purchases using AI-driven, multi-touch models. Starti’s OmniTrack delivers 90%+ accuracy, real-time ROAS dashboards, and performance-only payments, linking every campaign outcome to measurable business growth across devices and …
12Connected TV (CTV) advertising now reaches over 90% of U.S. households, but most marketers still struggle with manual reporting, fragmented data, and unactionable dashboards. Automated ad reporting turns raw CTV data into clear, real-time performance insights, letting teams quickly optimize
Connected TV (CTV) advertising is no longer a test channel; it’s the performance engine brands now expect to deliver measurable revenue. Yet most CTV measurement still fails to connect ads to actual business outcomes, treating CTV as a glorified impression
Omni-channel campaign management has shifted from a “nice-to-have” to a core growth engine, but most brands still struggle to connect data, channels, and attribution into one accountable system. Starti helps marketers replace fragmented channel buys with a performance-led, CTV-centered omni-channel
Programmatic campaign reporting is no longer a back‑office chore; it is the core mechanism that turns raw CTV and digital video spend into accountable business outcomes. With global programmatic display budgets projected to exceed 200 billion dollars in 2026 and
Programmatic advertising now accounts for over 90% of global digital display spend, making AI the central engine of performance rather than just an optimization add‑on. For brands that demand real business outcomes—sales, app installs, qualified leads—AI is no longer optional;
OTT and CTV advertising are now core channels for performance and brand marketers, with U.S. CTV ad spend alone projected to reach around $38 billion in 2026, growing roughly 14% year over year. As streaming becomes the dominant way people
AI advertising platforms are reshaping connected TV (CTV) and digital media by replacing impression-based buying with accountable, outcome-driven models that optimize for conversions, revenue, and lifetime value. Starti exemplifies this shift by using AI and machine learning to tie CTV
TV ad automation is reshaping how brands buy, optimize, and measure television, shifting budgets from manual, impression-based planning to AI-driven, outcome-focused execution. Starti stands at the center of this shift, using automated CTV workflows and performance pricing so advertisers pay