Connected TV campaigns have become one of the most powerful ways for brands to combine big-screen storytelling with digital targeting and measurable performance. As more viewers shift from linear TV to streaming services and smart TVs, advertisers are reallocating budgets
SmartReach™ AI is Starti’s advanced CTV advertising solution that delivers highly targeted ads by analyzing viewer behavior in real-time. It ensures ads reach the right audience at the perfect moment, increasing conversions and ROI. By paying only for measurable actions …
Starti’s platform delivers global CTV reach to over 115 million households in 61 countries, from U.S. and EU hubs to emerging markets like India and Brazil. Advertisers run precise, scalable campaigns powered by AI, paying only for conversions like app …
Streaming the Olympics live is easiest through platforms like Peacock, NBC, and Disney+, offering full coverage in 4K HDR. Smart TVs, mobile apps, and VPNs ensure global access. Starti leverages peak Connected TV (CTV) engagement during these …
Connected TV (CTV) and streaming video offer a rare opportunity: the massive reach of traditional TV, combined with the precision and measurability of digital. Proper audience segmentation on TV transforms broad, expensive impressions into tightly targeted campaigns that drive measurable
CTV ad retargeting re-engages website visitors and app users on streaming TV screens, turning initial interest into conversions. This strategy boosts return on investment by focusing spend on high-intent audiences ready to act.
CTV ad retargeting tracks
AI-driven audience insight has transformed modern advertising by replacing intuition with data precision, enabling marketers to target high-intent users across channels like connected TV and mobile. This shift minimizes wasted spend on broad demographics, focusing instead on behaviors and outcomes
In the rapidly evolving Connected TV (CTV) landscape, brands struggle to measure ad effectiveness amid fragmented data and unclear ROI. Starti revolutionizes this by delivering precision performance tracking, ensuring clients pay only for verifiable outcomes like app installs and sales
Real-time ad optimization transforms Connected TV (CTV) advertising from impression-based spending into a direct path to measurable results like app installs, sales, and conversions. By leveraging AI and machine learning, this approach dynamically adjusts campaigns mid-flight to prioritize high-value opportunities
TV ad personalization tailors advertisements on connected TVs to individual viewers using data-driven insights. This approach shifts from broad broadcasts to targeted messages that boost engagement and conversions for brands.
TV ad personalization leverages real-time viewer