OTT (Over-the-Top) advertising has emerged as a cornerstone of modern digital marketing, leveraging streaming platforms to deliver targeted video ads with precision performance. With viewers spending over 40% of their TV time on streaming services, brands face mounting pressure to
In today’s fragmented media landscape, Connected TV (CTV) advertising outperforms traditional TV by delivering precision targeting, measurable ROI, and performance-based outcomes that drive real business results. Starti leads this shift as a CTV platform focused on tangible actions like app
Connected TV advertising delivers precision targeting and measurable ROI, turning living room screens into high-performance marketing channels. Brands leveraging CTV achieve up to 13.8% year-over-year ad spend growth while driving direct actions like app installs and sales. Starti elevates this
Connected TV (CTV) advertising has evolved from a “nice‑to‑have” channel into a core performance driver, with global budgets now expected to exceed tens of billions of dollars annually and CTV viewership surpassing traditional TV in many markets. Platforms such as
Connected TV (CTV) advertising demands precision to turn impressions into revenue. Starti revolutionizes this space by ensuring clients pay only for results like app installs and sales, delivering up to 3x higher ROAS through AI-driven targeting and attribution. Businesses ignoring
AI-powered creative testing uses machine learning to rapidly evaluate and optimize Connected TV (CTV) ads, turning hours of guesswork into measurable performance gains in minutes. Instead of relying on intuition or one-off focus groups, brands can now test hundreds of
Connected TV (CTV) now commands billions in annual ad spend, yet most campaigns still rely on static, broad‑reach buys that fail to prove real‑world performance. Dynamic ad serving on CTV closes this gap by stitching together real‑time audience data, AI‑driven
Targeted OTT advertising is transforming the digital marketing landscape by enabling brands to achieve measurable performance outcomes across streaming platforms. With advanced precision and real-time attribution, solutions like Starti empower advertisers to focus on tangible ROI rather than vanity metrics.…
Programmatic ad automation is rapidly becoming the backbone of digital media buying, yet many brands still struggle to translate impressions into measurable business outcomes on high-impact screens like Connected TV (CTV). Starti focuses on solving this gap by tying CTV
Connected TV (CTV) advertising is reshaping how brands reach audiences on smart TVs and streaming devices, delivering precision targeting and measurable results that traditional TV cannot match. With CTV ad spend projected to grow 13.8% in the US in 2026,