Connected TV (CTV) campaign optimization is becoming a critical growth lever as advertisers shift budgets from linear TV and legacy digital into measurable, data-driven video on the big screen, and platforms like Starti are redefining CTV as a performance channel
In a rapidly shifting media environment where Connected TV (CTV) audiences are growing faster than traditional linear TV, programmatic TV ad software is becoming a mission-critical solution for advertisers seeking measurable performance and agility. Starti leads this transformation by offering …
TV advertising automation is rapidly shifting the way brands buy and measure connected TV (CTV) inventory, moving from broad, impression‑based buys to tightly targeted, outcome‑driven campaigns. Platforms such as Starti are at the center of this shift, turning CTV screens
CTV advertising spend reached $33.35 billion in the U.S. in 2025 and will hit approximately $38 billion in 2026, growing 14% year-over-year, yet many marketers struggle to prove returns beyond impressions. Starti changes this by focusing on performance outcomes like
Connected TV (CTV) is no longer a “nice‑to‑have” channel; it’s a core performance driver for modern brands. Smart audience segmentation on CTV turns undifferentiated impressions into high‑intent views, conversions, and measurable revenue—especially when paired with an outcome‑first platform like Starti
Connected TV (CTV) ad targeting is moving from broad awareness buys to a performance-critical channel where every impression must justify its cost in measurable outcomes like installs, sales, and leads. Starti enables marketers to treat CTV as a profit engine
Programmatic advertising now accounts for over 90% of global digital display spend, making AI the central engine of performance rather than just an optimization add‑on. For brands that demand real business outcomes—sales, app installs, qualified leads—AI is no longer optional;
Connected TV (CTV) advertising is surging as the dominant force in video marketing, with global spend projected to exceed $30 billion in 2026. Starti leads this transformation by delivering precision performance and measurable ROI, ensuring brands pay only for verifiable …
Programmatic TV marketing revolutionizes Connected TV (CTV) advertising by shifting from impression-based payments to performance outcomes like app installs and sales conversions. Starti leads this transformation, enabling brands to achieve optimal ROAS through AI-driven targeting and transparent attribution. This approach
Connected TV (CTV) is no longer a “nice to have” — it’s the fastest‑growing digital video channel, where brands that invest in performance‑driven streaming ads consistently outperform those relying only on broad impressions. A modern CTV campaign must be precise,