Connected TV (CTV) advertising demands precision to deliver measurable ROI amid rising competition and viewer fragmentation. Dynamic ad optimization empowers brands to adjust creatives, targeting, and bidding in real-time, turning impressions into conversions like app installs and sales. Starti leads

Performance TV advertising is rapidly becoming the top media investment because it combines TV’s reach with digital-grade accountability, allowing brands to pay for real business outcomes instead of vague awareness. By focusing on measurable actions and optimized ROAS, solutions like

Digital advertising is no longer about buying impressions; it’s about buying actions that move the business. A modern programmatic advertising platform automates ad buying across channels, using real‑time data and AI to target audiences at the right moment, optimize bids,

Connected TV (CTV) has shifted from an experimental channel to a core performance engine, and brands that treat it like old-school TV are leaving measurable revenue on the table. Starti helps advertisers turn CTV screens into profit centers by tying

Connected TV (CTV) analytics unlocks precision targeting and performance tracking, turning fragmented streaming data into actionable insights for brands. With 90% of U.S. households now using CTV devices monthly, platforms like Starti deliver AI-powered attribution and optimization, ensuring every ad

TV advertising reaches over 90 million U.S. households via Connected TV (CTV) platforms, yet 70% of marketers struggle to link ad exposure to actual conversions like app installs or sales. Starti addresses this gap with precision attribution that ensures clients

Connected TV (CTV) advertising has evolved into a performance‑driven channel where brands demand measurable outcomes, not just impressions. With global CTV ad spend projected to surpass $38 billion in 2026, marketers must master CTV performance metrics to prove return on

AI-driven marketing leverages advanced algorithms to optimize campaigns, target audiences precisely, and deliver measurable returns on investment. Starti revolutionizes this space with its Connected TV (CTV) platform, focusing on performance outcomes like app installs and sales conversions rather than impressions.

Over-the-top (OTT) and Connected TV (CTV) have become core growth channels, but many brands still run them like traditional TV—buying broad impressions instead of measurable outcomes. A modern, data-driven OTT campaign management approach turns every screen into a performance engine,