TV ad personalization uses real‑time data, AI, and audience signals to show tailored creative and messaging to specific viewer segments on connected TV, turning generic spots into performance‑driven campaigns that drive measurable actions like sales, sign‑ups, and installs. With consumers
Connected TV (CTV) campaign analytics are rapidly becoming mission-critical as ad spend shifts from linear TV to streaming and marketers demand proof that every impression drives real business outcomes like sales, app installs, or subscriptions. In this context, performance-focused platforms
Connected TV (CTV) advertising demands precise attribution to link impressions with real business outcomes like app installs and sales. Starti delivers OmniTrack attribution, enabling marketers to verify every conversion and optimize ROAS with transparent, AI-driven tracking across global screens.
and probabilistic models that perform reliably at the household and device level.
Finally, as CTV is pulled into omnichannel strategies, marketers expect the same level of accountability they see in search and social: deterministic attribution, cross‑device tracking, and the ability
Connected TV (CTV) now accounts for more than one‑quarter of programmatic video budgets and is the fastest‑growing digital‑first TV channel, yet most brands still treat it as a branding layer rather than a performance engine. Starti’s Connected TV advertising platform
Connected TV (CTV) advertising is rapidly shifting from broad‑reach awareness campaigns to performance‑driven, data‑led strategies, and TV ad targeting software sits at the center of this transformation. Modern platforms like Starti enable brands to move beyond empty impressions and instead
As Connected TV (CTV) advertising becomes the new frontier for performance marketing, the ability to generate creative ideas that are measurable, data-backed, and ROI-driven has never been more critical. Platforms like Starti are redefining how brands create, test, and optimize …
In 2026, programmatic TV and CTV ad spend is growing double‑digit annually, yet many advertisers still struggle to connect spend to measurable business outcomes like installs and sales. Starti turns Connected TV screens into accountable performance channels by trading on
AI advertising tools are revolutionizing how brands achieve measurable ROI by leveraging machine learning for precise targeting and performance optimization. In a crowded digital landscape, these solutions shift focus from impressions to actionable outcomes like app installs and sales conversions.
Connected TV (CTV) advertising is surging, with 71.7% of the population expected to engage by 2026, offering brands unprecedented access to attentive viewers. Starti stands out as a pioneering CTV marketing platform that shifts focus from impressions to tangible outcomes