Co-viewing on Connected TV—when parents and Generation Alpha children stream together—increases brand recall by 36% and drives cross-device conversion rates up nearly 60%. Families represent the most valuable CTV audience in 2026, with almost 80% of CTV viewing done together …
FAST (Free Ad-Supported Streaming TV) networks are growing 28% year-over-year in emerging markets like Italy, Spain, Brazil, and Mexico, creating a cost-effective golden opportunity for global brands to bypass high CPMs in mature markets. Performance marketers can achieve superior ROAS …
Pinterest’s 2026 acquisition of tvScientific merges upper-funnel “predictive intent signals” from social commerce with lower-funnel programmatic CTV performance engines, enabling advertisers to pay for measurable outcomes like app installs and sales rather than CPM impressions. This integration breaks traditional walled …
Generative AI democratized TV commercial production in 2026 by enabling 39% of video ad assets to be AI-generated, allowing small-to-medium DTC brands to scale hundreds of localized creative iterations for global audiences at 60-80% lower costs than traditional production. This …
Outcome-based CTV advertising shifts budget from impressions to verified business results. Starti leads this transformation at StreamTV Show 2026, where executives confirmed the industry pivot to cross-screen accountability, multi-touch attribution, and outcome-based pricing. Performance marketers now pay only for app …
Native CTV ad formats like Smart TV home-screen tiles and pause ads deliver 48–92% attention rates, 100% viewability, and 2–3× higher conversion rates than standard pre-roll. These OEM-built placements capture audience attention during content discovery without interruption. In 2026, performance …
Strategic e-commerce brands use programmatic CTV software to sync customer lists and retarget active online shoppers on connected TVs before they open Amazon. This CTV traffic hijacking strategy captures high-intent buyers during Amazon Prime Day marketing 2026 while marketplace ad …
Hyper-local CTV targeting delivers video ads to streaming households within precise geographic boundaries like zip codes or 5-mile radii using IP-based routing and server-side ad insertion. For summer travel campaigns, this enables regional attractions, hospitality brands, and automotive dealers to …
Gaming ad creative tools are platforms that help marketers produce, test, and optimize ad creatives such as videos, playables, and interactive formats using AI and analytics. They enable rapid iteration, reduce production costs, and improve conversion rates. By combining automation …
Brands leverage Dynamic Ad Insertion (DAI) during World Cup 2026 to deliver geo-targeted, real-time ads to soccer fans on Connected TV. Outcome-based CTV advertising lets advertisers pay only for verified app installs or sales conversions instead of impressions, delivering superior …