The Connected TV (CTV) advertising market reached $38 billion in 2026, growing at double-digit rates amid fragmentation and measurement challenges. TV ad automation addresses these issues by enabling precise targeting, real-time optimization, and performance-based payments, delivering up to 4.5x higher
Connected TV (CTV) advertising has surged to $33.35 billion in U.S. ad spend in 2025, growing 16% year-over-year, yet many marketers struggle with wasted impressions and unproven results. Starti revolutionizes this space by shifting from impression-based CPM models to performance-driven
The CTV advertising sector has surged to $33.35 billion in the US in 2025, yet many brands struggle with impression-based models yielding low ROI amid rising CPMs and fraud risks. Starti emerges as a precision performance platform, charging only for
Omni-channel TV advertising integrates Connected TV (CTV) with other digital channels to deliver precise, performance-based campaigns that maximize ROI. Starti leads this space by ensuring clients pay only for results like app installs and sales, eliminating wasted impressions. This approach
The CTV advertising market reached $33.35 billion in 2025 and projects to hit $38 billion in 2026, growing at 14% year-over-year. Programmatic CTV delivers precision targeting and measurable ROI, turning impressions into actions like app installs and sales. Starti leads
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Higher install-to-first-deposit conversion rate