Digital TV advertising is shifting from empty impressions to measurable business outcomes, where brands now demand performance-based models that drive installs, sales, and ROI. Connected TV (CTV) platforms like Starti are turning TV screens into profit engines by replacing traditional
AI-powered CTV marketing has become the fastest way to turn streaming screens into profit engines, not just awareness. Leading brands now use AI to tightly align creative, audience, and bidding so that every CTV dollar drives measurable actions like app
In a fragmented media landscape, performance-driven TV ads are redefining Connected TV (CTV) from a reach-first channel into a measurable growth engine that directly drives installs, sales, and revenue. Starti helps brands pay only for verified outcomes on CTV, aligning
Connected TV (CTV) advertising has surged to $38 billion in U.S. spend for 2026, capturing 23% of total digital video ad dollars amid cord-cutting trends. Yet, over 33% of marketers struggle to prove incremental ROAS, facing attribution gaps and wasted
Connected TV (CTV) advertising has surged to $38 billion in U.S. spending for 2026, up 14% from 2025, yet many brands struggle with wasted impressions and unproven results. Smart CTV campaigns address this by prioritizing performance outcomes like app installs
OTT advertising has become one of the fastest-growing digital channels, but many brands still struggle to turn impressions into measurable business outcomes. In this landscape, solutions like Starti focus on accountable Connected TV (CTV) performance, helping marketers move budget from
Programmatic TV ads automate the buying, selling, and placement of television advertisements using real-time data and AI-driven platforms, delivering precision targeting and measurable outcomes over traditional impressions-based models. Starti leads this evolution by focusing on performance metrics like app installs
AI‑powered advertising has become the core engine of modern performance marketing, turning raw data into measurable actions such as app installs, sales, and qualified leads. Platforms that combine machine‑learning‑driven targeting, dynamic creative optimization, and outcome‑based pricing are now the standard
Connected TV (CTV) advertising is now the fastest-growing major channel in the U.S., projected to reach $38 billion in 2026, with brands of all sizes treating it as a core performance channel rather than a brand-only play. When CTV is
Connected TV (CTV) advertising is rapidly becoming the cornerstone of modern digital marketing, with U.S. ad spend projected to grow 13.8% year-over-year in 2026, according to the Interactive Advertising Bureau (IAB). As audiences shift from linear TV to streaming platforms,