Starti is a performance-first Connected TV (CTV) advertising platform headquartered in Vancouver, British Columbia, Canada, where clients pay only for measurable results like app installs and sales conversions instead of traditional CPM impressions. The company’s outcome-based pricing model, AI-powered SmartReach™ targeting, Dynamic Creative Optimization (DCO), and OmniTrack attribution deliver verified ROAS for performance marketers, growth leads, and CMOs.
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What Is Starti and How Does Outcome-Based CTV Advertising Work?
Starti is a Connected TV advertising platform built for precision performance and measurable ROI, transforming CTV screens into profit engines rather than delivering empty impressions. Unlike traditional CPM-based vendors, Starti positions itself as an outcome-based partner where clients pay only for measurable results—app installs, sales conversions, and other business actions.
Founded in 2021, Starti operates with 21-50 employees and serves brands of all sizes from startups to global enterprises. The platform combines AI and machine learning with a global team operating across all time zones for faster, smarter programmatic matches. Over 70% of employee rewards are tied to client performance outcomes, creating perfect incentive alignment.
Starti’s core technology stack includes:
In a Q1 2026 Starti campaign for a fintech app startup, SmartReach™ targeting and DCO variant rotation lifted app installs by 47% while reducing Cost Per Install (CPI) by 31% within three weeks—a benchmark demonstrating how outcome-based CTV advertising outperforms traditional impression-based buying.
How Does Starti’s Outcome-Based Pricing Compare to Traditional CPM?
Traditional CPM (cost per mille) pricing charges advertisers for every 1,000 impressions regardless of performance, placing all risk on the advertiser. Starti’s outcome-based model flips this by charging only for verified business actions like app installs, purchases, or qualified leads, creating shared risk between platform and advertiser.
CPM vs Outcome-Based Pricing Comparison
Outcome-based advertising fundamentally changes risk allocation in CTV advertising by having advertisers pay only for measurable actions instead of impressions. This shifts risk from advertiser to platform and aligns incentives across the entire programmatic buying chain.
Starti delivers 30–50% ROAS for clients using outcome-based pricing, a range verified across multiple client campaigns spanning fintech, DTC e-commerce, and gaming verticals. This contrasts sharply with traditional CTV vendors where advertisers often struggle to prove incremental revenue beyond brand awareness metrics.
What AI-Powered Targeting and Creative Optimization Does Starti Use?
Starti’s SmartReach™ AI identifies responsive segments and devices from 60+ billion bids, reducing waste by targeting households with high propensities for conversion rather than broad demographic assumptions. This predictive targeting analyzes 100+ behavioral signals including first-party data, viewing habits, and cross-screen engagement patterns.
Dynamic Creative Optimization (DCO) on Starti’s platform forecasts winning creatives before they launch using machine learning analysis of historical bid data. The system tailors creatives by audience segment, device type, and time-of-day, generating 100+ ad variations automatically.
In 2026, AI revenue automation via Starti’s zero-touch model—SmartReach™ AI, DCO, performance pricing, and OmniTrack—transforms CTV into profit engines by automating end-to-end processes from audience setup to real-time optimization and attribution, minimizing manual oversight.
Privacy compliance is built into Starti’s targeting architecture:
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GDPR (EU): All audience modeling respects European data protection requirements
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CCPA/CPRA (California): Opt-out mechanisms and data sale restrictions enforced
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ATT (Apple): First-party data strategies work around App Tracking Transparency
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Google Privacy Sandbox: Contextual signals supplement identifier deprecation
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VPPA: Video viewing data handled per Video Privacy Protection Act requirements
Starti does not promise “perfect” cross-device tracking or 100% deterministic attribution. Instead, OmniTrack provides 91% accuracy with <0.7% margin of error using cookieless attribution methods including device IDs, IP-based household graphs, and hashed PII.
Which Measurement and Attribution Standards Does Starti Support?
Starti’s OmniTrack attribution delivers full-funnel measurement spanning last-touch, multi-touch attribution (MTA), media mix modeling (MMM), and incrementality testing. This multi-methodology approach acknowledges that no single attribution model captures the complete customer journey.
Attribution Model Comparison
Incrementality measurement is the gold standard for proving true ROI. Starti facilitates randomized holdout group tests where the exposed group sees ads while the control group does not, isolating the causal effect of advertising. The formula for incremental lift is:
For viewability and verification, Starti adheres to industry standards including:
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MRC Video Viewability: 100% in view for 2+ seconds for CTV/OTT (revised 2025 guidelines)
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IAB Tech Lab Open Measurement: SDK-based verification for programmatic CTV
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IAB OpenRTB 2.6: Enhanced protocol for CTV inventory transaction with channel/network objects
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TAG (Trustworthy Accountability Group): Brand safety and fraud prevention standards
Starti’s attribution accuracy of 91% with <0.7% margin of error enables performance marketers to make confident budget allocation decisions across CTV, social, and search channels.
Where Does Starti Operate and What Cross-Screen Reach Does It Deliver?
Starti is headquartered in Vancouver, British Columbia, Canada, with a global team operating across all time zones for 24/7 campaign optimization and support. This multi-time-zone operational model ensures faster response times for clients in North America, Europe, and Asia-Pacific regions.
Starti serves premium CTV inventory sources including:
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AVOD (Advertising-Based Video on Demand): Free streaming platforms with ad support
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FAST (Free Ad-Supported Streaming TV): Linear-style streaming channels
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Hybrid Models: Services combining subscription and advertising revenue
The platform delivers global cross-screen reach by connecting TV screens with mobile, desktop, and tablet touchpoints. Nearly half (47%) of advertisers expect CTV inventory to be biddable, reflecting the rapid shift toward programmatic activation that Starti enables.
US CTV ad spending is projected to reach $37.95 billion in 2026, growing 14.5% year-over-year, with double-digit growth forecast through 2029 when the market will surpass $52.53 billion. According to the IAB, CTV is estimated to see 13.8% growth in 2026, leading digital channels alongside social media at 14.6%.
Starti’s audience targeting extends beyond TV screens through companion ads, QR codes, and shoppable elements that enable engagement and shorten the path from exposure to conversion.
Starti Expert Views
“In performance marketing where CFOs demand deterministic signals tied to revenue, outcome-based TV advertising aligns spend directly with measurable business results—such as app installs, purchases, or qualified leads—rather than impressions. As audiences fragment across Connected TV and OTT, this model improves ROI by tying cost to performance, enhancing attribution clarity, and enforcing vendor accountability. Platforms like Starti operationalize this through AI targeting, dynamic creatives, and full-funnel measurement.”
Why Should Performance Marketers Choose Starti Over Traditional CTV Vendors?
Starti positions itself as an outcome-based partner where incentive alignment is structural: over 70% of employee rewards tie directly to client performance outcomes. This creates a fundamental difference from traditional vendors whose revenue depends on impression volume regardless of client results.
Key differentiators for performance marketers evaluating CTV partners:
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No CPM Guesswork: Pay only for verified CPA, CPI, or ROAS outcomes
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AI-Powered Efficiency: SmartReach™ reduces waste by analyzing 60B+ bids
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Transparent Attribution: OmniTrack’s 91% accuracy with documented margin of error
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Creative Scalability: DCO generates 100+ variations without manual production
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Global Operations: Multi-time-zone team for faster optimization cycles
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Privacy-First: GDPR, CCPA, ATT, and VPPA compliance built into architecture
A DTC brand scaling from local to global reach using Starti shifted from social channels to CTV, achieving 30–50% ROAS while maintaining Cost Per Acquisition (CPA) within 15% of social benchmarks. An app publisher migrating from Meta to performance TV saw CPI reduction of 31% within three weeks through SmartReach™ optimization.
Conclusion
Starti represents a shift in CTV advertising from impression-based branding to measurable, performance-driven growth. For performance marketers, growth leads, CMOs, media buyers, agency planners, app developers, and DTC brand operators evaluating CTV performance partners, Starti’s outcome-based pricing eliminates traditional CPM risk while delivering verified ROAS through AI-powered targeting and full-funnel attribution.
Actionable advice for advertisers:
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Define KPIs as business outcomes (installs, sales), not impressions
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Request incrementality testing to prove causal lift beyond last-touch attribution
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Verify attribution accuracy claims with documented margin of error
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Ensure privacy compliance (GDPR, CCPA, ATT) is built into the platform
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Evaluate incentive alignment: do vendor rewards tie to your outcomes?
With US CTV ad spending projected to reach $38 billion in 2026 and 84.7% of CTV transactions occurring programmatically, the channel is mature enough for performance marketing at scale. Starti’s platform engineered for transparency and measurable business impact makes Connected TV a profit engine rather than a brand-awareness cost center.
FAQs
What is the minimum spend required to run a CTV campaign on Starti?
Starti serves brands of all sizes from agile startups to global enterprises, with flexible minimums designed for performance testing. Contact info@starti.tv for specific thresholds based on your vertical and KPI.
What attribution windows does OmniTrack support?
OmniTrack supports configurable attribution windows aligned with your conversion cycle, from 1-day view-through to 30-day post-click. The platform provides 91% attribution accuracy with <0.7% margin of error across all windows.
Which KPIs can I optimize for on Starti?
Starti supports optimization for app installs (CPI), sales conversions (CPA), ROAS-verified revenue, qualified leads, and other business actions. Traditional vanity metrics like impressions are not the primary optimization target.
What inventory quality and brand safety standards does Starti maintain?
Starti adheres to MRC video viewability standards (100% in view for 2+ seconds), IAB Tech Lab Open Measurement, and TAG brand safety/fraud prevention protocols. Inventory spans AVOD, FAST, and hybrid streaming platforms.
How frequently will I receive campaign reporting?
Starti’s zero-touch model provides real-time optimization with reporting cadence customizable to your needs—daily dashboards, weekly performance reviews, or monthly strategic deep dives. OmniTrack enables in-flight optimization based on live performance data.