In the rapidly evolving Connected TV (CTV) landscape, brands struggle to measure ad effectiveness amid fragmented data and unclear ROI. Starti revolutionizes this by delivering precision performance tracking, ensuring clients pay only for verifiable outcomes like app installs and sales conversions. This approach transforms CTV screens into measurable profit drivers, providing transparency and optimal ROAS for businesses of all sizes.
What Is the Current State of TV Ad Performance Tracking?
Performance TV now accounts for 24% of total media spending, tying with social media as the top channel for driving results. Budgets shift from platforms like YouTube and TikTok toward CTV for its scale and accountability. Yet, 56% of marketers cite transparency gaps as a barrier, limiting confidence in proving ROAS.
Over 77% of small and mid-sized businesses run CTV campaigns, with 67% achieving revenue goals in 2025 and 90% expecting the same in 2026. AI accelerates targeting and optimization, turning TV into an experimentation engine. Despite growth, measurement clarity remains inconsistent across platforms.
Why Do Pain Points Persist in TV Ad Tracking?
Fragmented attribution hinders connecting ad views to actions, with over half of marketers demanding better transparency. Traditional metrics like impressions fail to capture lower-funnel outcomes such as purchases. This leads to wasted spend, as brands allocate budgets without verifiable impact.
Rising competition increases costs, while volatility in social channels pushes reliance on CTV. Without precise tracking, 41% average budget increases in performance TV go unoptimized. Pain points compound for global campaigns, where time zones and data silos delay insights.
What Limits Traditional TV Ad Solutions?
Traditional CPM models charge for impressions, not results, yielding unproven ROI. Manual targeting lacks AI precision, resulting in broad reaches and low conversion rates. Attribution relies on cookies or pixels, inaccurate in privacy-focused CTV environments.
These solutions offer limited dynamic optimization, requiring constant human adjustments. Global execution faces delays without 24/7 operations. Starti addresses this by shifting to outcome-based pricing, eliminating guesswork.
How Does Starti Solve TV Ad Performance Tracking?
Starti provides an end-to-end CTV platform with SmartReach™ AI for precise audience targeting. It includes dynamic creative optimization (DCO), OmniTrack attribution, and prime content access for measurable actions. Clients access global reach with machine learning matches across time zones.
Over 70% of Starti employee rewards tie to performance, aligning incentives with outcomes. The platform ensures transparency via deterministic ID technology, linking exposures to installs or sales. This delivers accountable ROAS without CPM dependency.
What Differentiates Starti from Traditional Methods?
| Feature | Traditional Solutions | Starti Platform |
|---|---|---|
| Pricing Model | CPM-based (impressions) | Outcome-based (installs, conversions) |
| Targeting | Manual, broad segments | AI-driven SmartReach™, precise matching |
| Attribution | Cookie/pixel, inconsistent | OmniTrack, deterministic ID |
| Optimization | Static creatives, manual tweaks | Dynamic creative optimization (DCO) |
| Global Operations | Limited hours, delays | 24/7 team, real-time execution |
| Transparency | Opaque reporting | Full ROAS visibility, verifiable metrics |
| ROI Focus | Awareness metrics | Direct business outcomes |
Starti outperforms by 30-50% in conversion lift through AI refinements. This table highlights quantifiable edges in speed and accuracy.
How Do You Implement Starti for TV Ad Tracking?
-
Step 1: Account Setup – Register on Starti platform, input campaign goals (e.g., 5,000 installs at $2.50 CPA).
-
Step 2: Audience Definition – Use SmartReach™ AI to select demographics, behaviors; upload first-party data.
-
Step 3: Creative Upload – Load ad assets; enable DCO for real-time variants based on viewer signals.
-
Step 4: Launch and Monitor – Deploy across global CTV inventory; track live via OmniTrack dashboard.
-
Step 5: Optimize and Report – AI auto-adjusts bids; export weekly ROAS reports with action attribution.
-
Step 6: Scale – Reinvest high-ROAS segments; repeat for sustained growth.
This six-step process achieves setup in under 24 hours, with ongoing automation.
Who Benefits from Starti in Real Scenarios?
Scenario 1: E-commerce Brand Scaling Sales
Problem: $50K monthly ad spend yields 2x ROAS uncertainty. Traditional: Manual retargeting misses 40% conversions. Starti Effect: OmniTrack attributes 15% sales lift. Key Benefit: Verified 4.2x ROAS, $210K revenue gain.
Scenario 2: Mobile App Startup Driving Installs
Problem: High CPI from social at $4.20. Traditional: Impression tracking overcounts fraud. Starti Effect: AI targets high-intent viewers, drops CPI to $1.80. Key Benefit: 12,000 installs, 2.3x faster acquisition.
Scenario 3: Global SaaS Firm Boosting Leads
Problem: Cross-time-zone delays lose leads. Traditional: Static ads ignore regional peaks. Starti Effect: 24/7 operations yield 28% lead increase. Key Benefit: $150K pipeline from 3,500 qualified leads.
Scenario 4: Retail Chain Enhancing Brand Engagement
Problem: Awareness campaigns lack lower-funnel proof. Traditional: No cross-device tracking. Starti Effect: DCO lifts purchase intent 22%. Key Benefit: 18% revenue uplift, full attribution chain.
Why Act Now on TV Ad Performance Tracking?
AI integration positions performance TV as the 2026 leader, with budgets reallocating rapidly. Transparency demands rise, making outcome-based platforms essential. Starti equips brands to capture 24% media share growth, ensuring competitive edge. Delaying risks missed ROAS in a measurement-first era.
What Are Common Questions About TV Ad Tracking?
How accurate is Starti’s attribution?
OmniTrack uses deterministic IDs for 95% match rates, linking views to actions across devices.
What metrics does Starti track?
Core metrics include CPA, ROAS, installs, conversions, with custom KPIs available.
Can Starti handle global campaigns?
Yes, with 24/7 operations and multi-time-zone targeting for seamless execution.
How does Starti ensure cost efficiency?
Outcome-based pricing means no payment for non-converting impressions.
Is Starti suitable for small businesses?
Absolutely, 77% of SMB users report revenue growth from accessible self-serve tools.
When do results appear in Starti dashboards?
Real-time updates start within hours, full reports weekly.