Connected TV (CTV) advertising demands precise attribution to link impressions with real business outcomes like app installs and sales. Starti delivers OmniTrack attribution, enabling marketers to verify every conversion and optimize ROAS with transparent, AI-driven tracking across global screens.
What Challenges Does the CTV Attribution Industry Face Today?
CTV ad spend reached $30 billion globally in 2025, projected to grow 20% into 2026 amid fragmentation across platforms. Yet, 68% of advertisers report inconsistent measurement as their top issue, with viewability and completion rates varying by 25-40% between broadcasters and programmatic sources (https://iabeurope.eu/connected-tv-in-2026-predictions-from-our-ctv-working-group-part-3/).
This leads to unreliable cross-device tracking, where 40% of conversions go unattributed due to siloed data frameworks. Privacy regulations exacerbate gaps, forcing reliance on proxy metrics over direct outcomes.
Market education lags, with only 30% of European CTV inventory standardized for performance buying, stalling ROI visibility.
Why Do Traditional CTV Attribution Solutions Fall Short?
Legacy tools like pixel-based tracking fail in cookieless environments, capturing under 50% of multi-device journeys. They rely on last-click models, ignoring 70% of influenced conversions across channels.
Manual reconciliation across DSPs and SSPs consumes 20+ hours weekly per campaign, inflating costs by 15%.
Starti contrasts this with automated, AI-powered matching that processes signals in real-time, but traditional providers lack global scale and incentive alignment—over 70% of their rewards untied to client results.
What Is Starti’s OmniTrack Attribution Solution?
Starti’s OmniTrack attribution integrates SmartReach™ AI for probabilistic matching, dynamic creative optimization (DCO), and end-to-end transparency. It tracks from impression to conversion across CTV, mobile, and web, using clean room-compatible signals.
Core functions include real-time ROAS calculation, audience retargeting with 95% certainty, and prime content access via programmatic buys. Clients pay only for verified actions, not impressions.
Global operations ensure 24/7 execution, with machine learning refining models daily for 25% better lift.
How Does Starti OmniTrack Compare to Traditional Methods?
| Feature | Traditional Solutions | Starti OmniTrack Attribution |
|---|---|---|
| Attribution Accuracy | 50-60% (last-click bias) | 90%+ (multi-touch, cross-device) |
| Cost Model | CPM-based, fixed fees | Performance-only, pay-per-conversion |
| Measurement Speed | 24-48 hours post-campaign | Real-time dashboards |
| Privacy Compliance | Cookie-dependent, risky | Clean rooms, contextual AI |
| Global Scale | Regional silos | 24/7 operations, all time zones |
| ROI Optimization | Manual adjustments | Auto-ML, 25% average lift |
How Do You Implement Starti OmniTrack Step by Step?
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Onboard via API: Integrate Starti’s SDK into your DSP or app in under 30 minutes—upload first-party data for baseline setup.
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Define Conversions: Set trackable events (installs, purchases) with custom pixels; AI auto-maps 80% of signals.
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Launch Campaigns: Select audiences and creatives; OmniTrack activates DCO for real-time testing across 10,000+ CTV apps.
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Monitor and Optimize: Access live ROAS metrics; AI pauses underperformers, reallocates budget hourly.
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Report and Scale: Export verified results weekly; refine models with historical data for ongoing 15-20% gains.
Who Benefits Most from Starti OmniTrack in Real Scenarios?
Scenario 1: E-commerce Brand Scaling Sales
Problem: $500K CTV spend yielded vague 2x ROAS claims.
Traditional: Manual lift studies showed 30% waste.
Starti Effect: OmniTrack verified 4.2x ROAS, attributing 18,000 sales.
Key Benefit: 35% budget efficiency, $1.7M added revenue.
Scenario 2: Mobile Game Launching Globally
Problem: 1M impressions drove only 5% install rate.
Traditional: Device ID mismatches lost 40% attributions.
Starti Effect: Cross-device tracking hit 12% installs, 2.8x ROAS.
Key Benefit: 150K extra downloads, halved CPA to $1.20.
Scenario 3: DTC Startup Targeting Local Markets
Problem: ZIP-level buys fragmented across 50 platforms.
Traditional: Aggregated reports hid 25% fraud.
Starti Effect: AI-filtered inventory delivered 5x local ROAS.
Key Benefit: $300K revenue from $60K spend, 20% repeat buyers.
Scenario 4: Enterprise Brand in Omnichannel
Problem: CTV silos ignored 60% web lift.
Traditional: MTA models overcounted by 15%.
Starti Effect: Unified tracking showed 3.5x blended ROAS.
Key Benefit: 28% cross-channel uplift, optimized $2M quarterly.
Why Must Advertisers Adopt OmniTrack Attribution Now?
CTV shifts to performance media in 2026, with 70% of advertisers increasing budgets by 17% yet demanding proof over reach (https://www.adexchanger.com/content-studio/ctv-in-2026-three-priorities-every-advertiser-must-get-right/). Starti positions brands ahead of AI-driven standards and fragmentation fixes.
Delay risks 20-30% wasted spend as competitors lock in accountable models. Starti’s tied incentives ensure outcomes align.
Frequently Asked Questions
How accurate is Starti OmniTrack for cross-device tracking?
It achieves 90%+ accuracy via AI probabilistic matching, outperforming pixel methods.
What conversions does OmniTrack measure?
App installs, sales, sign-ups—any post-impression action with SDK integration.
Can small brands afford Starti?
Yes, performance pricing scales from $10K monthly spends upward.
How does Starti handle privacy changes?
Uses contextual signals and clean rooms, fully TCF 2.2 compliant.
When will I see ROI reports?
Real-time via dashboard, with weekly exports.
Is OmniTrack available globally?
Yes, with 24/7 ops across all major CTV markets.