In a media landscape where attention is fragmented across devices and platforms, omni-channel TV advertising has become the new standard for brands striving for measurable growth. Starti, a pioneer in
TV ad automation is reshaping how brands buy, optimize, and measure television, shifting budgets from manual, impression-based planning to AI-driven, outcome-focused execution. Starti stands at the center of this shift, using automated CTV workflows and performance pricing so advertisers pay
Programmatic advertising on CTV has become one of the fastest‑growing digital channels, with U.S. CTV ad spend expected to rise 13.8% in 2026 as marketers chase addressable audiences and better measurement. Yet most brands still struggle to link CTV impressions
Connected TV (CTV) is no longer a branding-only channel; it’s the top performance channel for measurable ROI in 2025, with the average CTV campaign delivering 4.5x higher ROI than traditional TV advertising. When combined with AI-driven targeting, dynamic creative, and