SmartReach AI enables cross-border audience modeling by using UK high-value user data to generate lookalike audiences in Japan. It leverages AI to analyze behaviors, demographics, and conversions, then matches similar profiles across borders for precise CTV targeting and higher ROI. …
Scale ROI across borders with the Performance First Rule by prioritizing outcome-based CTV campaigns, leveraging AI-driven global targeting, and using precise attribution like Starti’s OmniTrack to maintain ROAS above 3x while expanding spend methodically without dilution.
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Starti’s automated infrastructure enables synchronized launches across 10 markets in just 24 hours using SmartReach AI for real-time targeting, OmniTrack for cross-device attribution, and 24/7 global operations. This rapid global rollout delivers measurable ROI by eliminating manual delays and optimizing …
Launch CTV apps globally by validating demand in 3-5 key markets first, using performance-based platforms like Starti for precise targeting and ROI tracking, localizing content dynamically, partnering with regional SSPs/DSPs, and scaling iteratively based on CPA/ROAS metrics across Roku, Fire …
B2C brands reach modern families via CTV by treating the household as a single, high‑value decision‑making unit, powered by precise audience segmentation and performance‑driven buying. By combining household‑level targeting, contextual content placement, and closed‑loop attribution, platforms like Starti turn CTV …
Empty impressions drain marketing budgets by charging for unengaged views that fail to drive conversions, wasting up to 40% of ad spend on irrelevant or bot traffic. Starti counters this with a performance-based CTV model, ensuring payment only for measurable …
Starti’s SmartReach™ AI adjusts bids instantly using live conversion data from OmniTrack attribution, analyzing 60B+ daily bids to shift 80% spend to top performers. This delivers 39% higher ROAS and 52% lower CAC by prioritizing high-intent viewers over impressions.
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Connected TV can move viewers from first impression to final sale when each stage is planned with the right audience, message, and call to action. The most effective approach is not just awareness; it is a connected system that builds …
Direct response video on Connected TV (CTV) can turn big‑screen attention into small‑screen actions by using visual triggers that speak directly to the second‑device reflex—the impulse to grab a phone or tablet the moment something on TV prompts interest. …
High‑volume CTV performance campaigns use programmatic buying, automated optimization, and precise audience signals to turn connected TV screens into measurable profit drivers. By aligning large budgets with clear KPIs such as app installs, sales, and ROAS, brands can expand reach …