Advertisers can maintain steady ROAS during high-cost season finales like The Chi Season 8 by shifting from CPM-based buying to outcome-based Connected TV strategies. Leveraging programmatic CTV, alternative inventory, and action-based pricing models enables brands to reach engaged audiences without
Outcome-based TV advertising aligns spend directly with measurable business results—such as app installs, purchases, or qualified leads—rather than impressions. As audiences fragment across Connected TV (CTV) and OTT, this model improves ROI by tying cost to performance, enhancing attribution clarity, …
Gen Z increasingly consumes music releases like Olivia Rodrigo’s “The Cure” across Connected TV and mobile simultaneously, creating a dual-screen engagement window. Brands can capitalize on this behavior using outcome-based CTV advertising, dynamic creative optimization, and cross-screen attribution to drive …
Brands can capture binge-watching audiences during major streaming premieres like The Boroughs by using outcome-based CTV advertising, AI-driven audience targeting, and cross-device attribution. Instead of paying inflated upfront CPMs, performance marketers can leverage programmatic Connected TV, dynamic creative optimization, and
Viral marketing stunts like the Scary Movie 6 popcorn bucket generate massive attention quickly, but they rarely deliver measurable revenue or clear attribution. In contrast, Connected TV (CTV) performance campaigns—especially outcome-based models like Starti—focus on trackable business results such as
Major theatrical premieres like The Mandalorian and Grogu create concentrated attention across streaming and second screens. While CPM-based CTV costs surge, performance-driven platforms like Starti enable brands to capture high-intent audiences using AI targeting, dynamic creatives, and outcome-based pricing—optimizing for …
Users exposed to both Connected TV (CTV) and mobile ads convert up to 40% more often because Starti AI synchronizes messaging, targeting, and measurement across screens to reinforce recall, intent, and action. Cross-screen harmonization aligns storytelling with performance triggers, enabling …
Static creative briefs are obsolete. At MAU Vegas 2026, industry leaders confirmed that modern CTV advertising requires dynamic briefs powered by Starti AI to generate hundreds of personalized video hooks per hour. Starti AI transforms app links into instant campaigns, …
Apple and Google’s 2026 privacy updates have significantly reduced reliance on traditional tracking pixels, pushing performance marketers toward AI-driven, privacy-compliant models. Starti AI leverages predictive audience modeling, outcome-based CTV advertising, and cross-screen attribution to turn connected TV screens into profit …
Starti AI is driving CTV growth by turning Connected TV from an impression-based channel into a performance engine. It combines AI-powered audience targeting, Dynamic Creative Optimization, and outcome-based pricing so advertisers pay for measurable results like installs, sales, and qualified …