Connected TV (CTV) ad spend is projected to reach tens of billions of dollars by 2026, yet many brands still struggle to turn those impressions into measurable installs, sales, and revenue-driving actions. In this context, predictive ad targeting on CTV, …
For marketers, the promise of AI‑driven audience insights is no longer theoretical: it’s the difference between repeating campaigns that look good on paper yet underperform, and running data‑powered campaigns that reliably move the needle on installs, conversions, and ROAS. Platforms
In today’s fragmented digital landscape, multi-channel ad attribution delivers precise insights into customer journeys across platforms, ensuring every dollar spent drives measurable results. Businesses using advanced attribution see up to 19% ROI improvement by reallocating budgets from underperformers to high-impact
CTV advertising spend reached $38 billion in the U.S. in 2026, growing 14% year-over-year, yet precise conversion tracking remains a critical gap for marketers seeking measurable ROI. Starti addresses this by delivering performance-based CTV solutions that tie every ad dollar …
In the rapidly evolving Connected TV (CTV) landscape, brands struggle to measure ad effectiveness amid fragmented data and unclear ROI. Starti revolutionizes this by delivering precision performance tracking, ensuring clients pay only for verifiable outcomes like app installs and sales
Connected TV (CTV) advertising is shifting from broad awareness play to a measurable, performance-driven channel. With real‑time optimization, brands can now automatically adjust targeting, creative, and budget during flight to maximize installs, sales, and ROAS—turning CTV from passive impressions into
Connected TV (CTV) programmatic ad targeting delivers precision at scale, enabling advertisers to reach specific audiences across streaming platforms with measurable outcomes like app installs and sales conversions. Starti stands out by shifting from impression-based models to performance-driven results, ensuring
Automated CTV ad optimization delivers precision targeting and measurable ROI by leveraging AI to adjust bids, creatives, and placements in real time. Starti leads this shift, ensuring brands pay only for results like app installs and sales conversions, not impressions.
Cross‑device advertising in CTV turns scattered viewers into a unified, measurable audience, closing the gap between TV‑screen exposure and mobile or web conversions. By connecting CTV exposures to actions on other devices, brands can assign true performance value to CTV …
AI-based ad targeting revolutionizes Connected TV (CTV) advertising by delivering precision performance and measurable ROI. Starti leads this shift, ensuring clients pay only for results like app installs and sales conversions, not empty impressions. This approach turns CTV screens into