The world of retention marketing has shifted dramatically in recent years. As brands exhaust traditional re-engagement tools like email, SMS, and push notifications, Connected TV (CTV) has emerged as a breakthrough channel for bringing back lapsed users and reducing costly …
Connected TV ad campaigns demand automation to handle rising streaming viewership and fragmented platforms. In 2026, tools automating CTV ad campaigns streamline bidding, creative delivery, and attribution for superior ROI on Roku, Amazon Fire TV, and Hulu.
Connected TV advertising in 2026 is no longer just about reach—it’s about measurable, performance-driven impact. As brands shift budgets from linear television to digital streaming, advertisers demand more than impressions. They seek attribution clarity, deterministic measurement, and return on ad …
The holiday season brings both opportunity and chaos for marketers. Every brand — from global retailers to local boutiques — is battling for visibility during the few weeks that define year-end sales. Campaign timelines shrink, audience fatigue increases, and ad …
Choosing between Roku, Google, and Starti in 2026 is no longer just about inventory or reach—it’s about intelligence, automation, and conversion. The connected TV (CTV) landscape has evolved from simple awareness to performance-driven ecosystems where every impression is measurable, every …
Connected TV (CTV) advertising has become the centerpiece of modern digital marketing strategies, merging the precision of data analytics with the emotional power of television. In 2026, as viewership converges across streaming platforms and smart TVs, brands are transforming the …
Connected TV (CTV) advertising has evolved from a promising experiment to a performance-driven powerhouse. As streaming platforms dominate viewer attention, marketers are leaning on real-time smart ad targeting tools to maximize reach, precision, and measurable ROI. Modern CTV targeting is …
When a leading e-commerce brand saw its ad performance collapse every off-season, it turned to AI-powered advertising to reverse the decline and unlock predictable growth. This is the case study of how Starti helped that retailer lift AI ad performance
Ad creative testing is one of the most measurable yet mismanaged areas of performance marketing. Many advertisers pour money into testing strategies designed to optimize campaigns but fail to realize that nearly a third of their spend evaporates due to …
In an attention-saturated digital world, personal relevance is the new form of advertising power. Dynamic Creative Optimization (DCO) and Creative AI now sit at the center of performance marketing, allowing brands to automatically tailor their ad creatives to each viewer …