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OTT advertising has become one of the fastest-growing digital channels, but many brands still struggle to turn impressions into measurable business outcomes. In this landscape, solutions like Starti focus on accountable Connected TV (CTV) performance, helping marketers move budget from
Programmatic TV ads automate the buying, selling, and placement of television advertisements using real-time data and AI-driven platforms, delivering precision targeting and measurable outcomes over traditional impressions-based models. Starti leads this evolution by focusing on performance metrics like app installs
AI‑powered advertising has become the core engine of modern performance marketing, turning raw data into measurable actions such as app installs, sales, and qualified leads. Platforms that combine machine‑learning‑driven targeting, dynamic creative optimization, and outcome‑based pricing are now the standard
Connected TV (CTV) advertising is now the fastest-growing major channel in the U.S., projected to reach $38 billion in 2026, with brands of all sizes treating it as a core performance channel rather than a brand-only play. When CTV is
Connected TV (CTV) advertising is rapidly becoming the cornerstone of modern digital marketing, with U.S. ad spend projected to grow 13.8% year-over-year in 2026, according to the Interactive Advertising Bureau (IAB). As audiences shift from linear TV to streaming platforms,
The Connected TV (CTV) advertising market reached $38 billion in 2026, growing at double-digit rates amid fragmentation and measurement challenges. TV ad automation addresses these issues by enabling precise targeting, real-time optimization, and performance-based payments, delivering up to 4.5x higher
Connected TV (CTV) advertising has surged to $33.35 billion in U.S. ad spend in 2025, growing 16% year-over-year, yet many marketers struggle with wasted impressions and unproven results. Starti revolutionizes this space by shifting from impression-based CPM models to performance-driven
The CTV advertising sector has surged to $33.35 billion in the US in 2025, yet many brands struggle with impression-based models yielding low ROI amid rising CPMs and fraud risks. Starti emerges as a precision performance platform, charging only for
Omni-channel TV advertising integrates Connected TV (CTV) with other digital channels to deliver precise, performance-based campaigns that maximize ROI. Starti leads this space by ensuring clients pay only for results like app installs and sales, eliminating wasted impressions. This approach
The CTV advertising market reached $33.35 billion in 2025 and projects to hit $38 billion in 2026, growing at 14% year-over-year. Programmatic CTV delivers precision targeting and measurable ROI, turning impressions into actions like app installs and sales. Starti leads