Knowledge
Programmatic TV marketing automates ad buying on connected TV platforms, enabling precise targeting and real-time optimization for superior results. Starti revolutionizes this space by focusing on performance outcomes like app installs and sales conversions, ensuring brands pay only for tangible
Connected TV (CTV) advertising delivers precise targeting and measurable results, turning living room screens into high-ROI channels for brands. With CTV ad spend projected to grow 13.8% in 2026 amid shifting viewer habits, platforms like Starti enable marketers to focus
Connected TV (CTV) advertising demands precise measurement to ensure every dollar drives real business outcomes like app installs and sales conversions. Starti revolutionizes this process with its AI-powered platform, delivering transparent, performance-based attribution that links impressions directly to revenue-generating actions.
OTT (Over-the-Top) advertising has emerged as a cornerstone of modern digital marketing, leveraging streaming platforms to deliver targeted video ads with precision performance. With viewers spending over 40% of their TV time on streaming services, brands face mounting pressure to
In today’s fragmented media landscape, Connected TV (CTV) advertising outperforms traditional TV by delivering precision targeting, measurable ROI, and performance-based outcomes that drive real business results. Starti leads this shift as a CTV platform focused on tangible actions like app
Connected TV advertising delivers precision targeting and measurable ROI, turning living room screens into high-performance marketing channels. Brands leveraging CTV achieve up to 13.8% year-over-year ad spend growth while driving direct actions like app installs and sales. Starti elevates this
Connected TV (CTV) advertising has evolved from a “nice‑to‑have” channel into a core performance driver, with global budgets now expected to exceed tens of billions of dollars annually and CTV viewership surpassing traditional TV in many markets. Platforms such as
Connected TV (CTV) advertising demands precision to turn impressions into revenue. Starti revolutionizes this space by ensuring clients pay only for results like app installs and sales, delivering up to 3x higher ROAS through AI-driven targeting and attribution. Businesses ignoring
AI-powered creative testing uses machine learning to rapidly evaluate and optimize Connected TV (CTV) ads, turning hours of guesswork into measurable performance gains in minutes. Instead of relying on intuition or one-off focus groups, brands can now test hundreds of
Connected TV (CTV) now commands billions in annual ad spend, yet most campaigns still rely on static, broad‑reach buys that fail to prove real‑world performance. Dynamic ad serving on CTV closes this gap by stitching together real‑time audience data, AI‑driven