James O. Programmatic TV ad software revolutionizes return on investment by automating ad buys across scattered streaming platforms, ensuring every dollar spent targets high-value viewers with precision. In today’s split media world, where linear TV competes with CTV, FAST channels, and OTT …
Connected TV (CTV) campaign optimization is becoming a critical growth lever as advertisers shift budgets from linear TV and legacy digital into measurable, data-driven video on the big screen, and platforms like Starti are redefining CTV as a performance channel
CTV ad targeting transforms living room televisions into powerful tools for driving real business results. By leveraging precise audience data and advanced technology, brands shift from vague impressions to trackable actions like purchases and sign-ups.
Connected TV advertising has exploded
Audience segmentation revolutionizes Connected TV advertising by delivering ads to precisely the right viewers, boosting engagement and turning impressions into revenue. Brands using advanced segmentation tactics report up to 40% higher return on investment compared to broad targeting approaches. This
CTV advertising spend reached $33.35 billion in the U.S. in 2025 and will hit approximately $38 billion in 2026, growing 14% year-over-year, yet many marketers struggle to prove returns beyond impressions. Starti changes this by focusing on performance outcomes like
Programmatic advertising now accounts for over 90% of global digital display spend, making AI the central engine of performance rather than just an optimization add‑on. For brands that demand real business outcomes—sales, app installs, qualified leads—AI is no longer optional;
Running CTV campaigns in 2026 demands precision targeting, AI-driven optimization, and cross-platform integration to maximize ROI amid streaming dominance. Advertisers must adapt to evolving viewer behaviors, advanced measurement standards, and performance-based models that prioritize outcomes over impressions.
Programmatic TV marketing revolutionizes Connected TV (CTV) advertising by shifting from impression-based payments to performance outcomes like app installs and sales conversions. Starti leads this transformation, enabling brands to achieve optimal ROAS through AI-driven targeting and transparent attribution. This approach
OTT and CTV advertising are now core channels for performance and brand marketers, with U.S. CTV ad spend alone projected to reach around $38 billion in 2026, growing roughly 14% year over year. As streaming becomes the dominant way people
Connected TV, or CTV, represents the shift from traditional cable broadcasts to internet-streaming video on smart TVs, streaming devices, and gaming consoles. This evolution allows advertisers to deliver targeted video ads within streaming apps and services, blending television’s massive reach