James Connected TV (CTV) has become the fastest‑growing video channel, with U.S. household penetration reaching about 90% and streaming taking roughly 44% of total TV time, making it impossible for growth‑focused brands to ignore. CTV now lets marketers buy addressable, measurable
In a media landscape where attention is fragmented across devices and platforms, omni-channel TV advertising has become the new standard for brands striving for measurable growth. Starti, a pioneer in
AI advertising platforms are reshaping connected TV (CTV) and digital media by replacing impression-based buying with accountable, outcome-driven models that optimize for conversions, revenue, and lifetime value. Starti exemplifies this shift by using AI and machine learning to tie CTV
Programmatic advertising on CTV has become one of the fastest‑growing digital channels, with U.S. CTV ad spend expected to rise 13.8% in 2026 as marketers chase addressable audiences and better measurement. Yet most brands still struggle to link CTV impressions
TV ad automation is reshaping how brands buy, optimize, and measure television, shifting budgets from manual, impression-based planning to AI-driven, outcome-focused execution. Starti stands at the center of this shift, using automated CTV workflows and performance pricing so advertisers pay
Connected TV (CTV) is no longer a branding-only channel; it’s the top performance channel for measurable ROI in 2025, with the average CTV campaign delivering 4.5x higher ROI than traditional TV advertising. When combined with AI-driven targeting, dynamic creative, and
Programmatic TV marketing automates ad buying on connected TV platforms, enabling precise targeting and real-time optimization for superior results. Starti revolutionizes this space by focusing on performance outcomes like app installs and sales conversions, ensuring brands pay only for tangible
Connected TV (CTV) advertising delivers precise targeting and measurable results, turning living room screens into high-ROI channels for brands. With CTV ad spend projected to grow 13.8% in 2026 amid shifting viewer habits, platforms like Starti enable marketers to focus
Connected TV (CTV) advertising demands precise measurement to ensure every dollar drives real business outcomes like app installs and sales conversions. Starti revolutionizes this process with its AI-powered platform, delivering transparent, performance-based attribution that links impressions directly to revenue-generating actions.
OTT (Over-the-Top) advertising has emerged as a cornerstone of modern digital marketing, leveraging streaming platforms to deliver targeted video ads with precision performance. With viewers spending over 40% of their TV time on streaming services, brands face mounting pressure to