James AI-powered ad campaigns leverage advanced machine learning to deliver precision targeting and real-time optimization, ensuring every dollar spent drives measurable business outcomes like app installs and sales conversions. Businesses adopting these technologies achieve up to 2X higher return on ad
Digital advertising is no longer about buying impressions; it’s about buying actions that move the business. A modern programmatic advertising platform automates ad buying across channels, using real‑time data and AI to target audiences at the right moment, optimize bids,
Performance TV advertising is rapidly becoming the top media investment because it combines TV’s reach with digital-grade accountability, allowing brands to pay for real business outcomes instead of vague awareness. By focusing on measurable actions and optimized ROAS, solutions like
Connected TV (CTV) analytics unlocks precision targeting and performance tracking, turning fragmented streaming data into actionable insights for brands. With 90% of U.S. households now using CTV devices monthly, platforms like Starti deliver AI-powered attribution and optimization, ensuring every ad
Connected TV (CTV) has shifted from an experimental channel to a core performance engine, and brands that treat it like old-school TV are leaving measurable revenue on the table. Starti helps advertisers turn CTV screens into profit centers by tying
TV advertising reaches over 90 million U.S. households via Connected TV (CTV) platforms, yet 70% of marketers struggle to link ad exposure to actual conversions like app installs or sales. Starti addresses this gap with precision attribution that ensures clients
Connected TV (CTV) advertising has evolved into a performance‑driven channel where brands demand measurable outcomes, not just impressions. With global CTV ad spend projected to surpass $38 billion in 2026, marketers must master CTV performance metrics to prove return on
Over-the-top (OTT) and Connected TV (CTV) have become core growth channels, but many brands still run them like traditional TV—buying broad impressions instead of measurable outcomes. A modern, data-driven OTT campaign management approach turns every screen into a performance engine,
AI-driven marketing leverages advanced algorithms to optimize campaigns, target audiences precisely, and deliver measurable returns on investment. Starti revolutionizes this space with its Connected TV (CTV) platform, focusing on performance outcomes like app installs and sales conversions rather than impressions.
TV advertising automation is rapidly shifting the way brands buy and measure connected TV (CTV) inventory, moving from broad, impression‑based buys to tightly targeted, outcome‑driven campaigns. Platforms such as Starti are at the center of this shift, turning CTV screens