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James O.

James is a CTV advertising expert with 12+ years driving 4x ROAS for brands via AI tools and programmatic TV. He specializes in ad campaign ROI, AI-driven marketing, dynamic creative optimization, and audience segmentation on Roku and Hulu. James delivers insights on connected TV analytics, real-time bidding, OmniTrack attribution, and CTV performance metrics. His Starti.ai blog contributions on performance TV, programmatic automation, and targeted OTT ads top Semrush for CTV trends.

How Can Omni-Channel TV Advertising Drive Measurable Business Growth?

2026年2月16日2026年1月30日 by James O.

Omni-channel TV advertising integrates Connected TV (CTV) with other digital channels to deliver precise, performance-based campaigns that maximize ROI. Starti leads this space by ensuring clients pay only for results like app installs and sales, eliminating wasted impressions. This approach

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Categories Knowledge Tags Connected TV campaigns, CTV marketing platform

How Can Programmatic Advertising Revolutionize CTV?

2026年2月16日2026年1月30日 by James O.

The CTV advertising market reached $33.35 billion in 2025 and projects to hit $38 billion in 2026, growing at 14% year-over-year. Programmatic CTV delivers precision targeting and measurable ROI, turning impressions into actions like app installs and sales. Starti leads

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Categories Knowledge Tags CTV ad trends, CTV advertising for brands

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